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Abstract
In this memo to 2016 U.S. presidential campaigns, political consultant and former U.S. presidential campaign manager, Rick Ridder, through a set of rules and recommendations, examines the impact of resources, metrics, and mass customization on a campaign's messaging and strategy. In the context of a voter and data-centric political environment, Ridder highlights the application of old campaign adages to new age realities. Ridder is a principle at RBI Strategies and Research, a Denver-based political consulting firm, and he teaches as an adjunct professor at the University of Denver's Josef Korbel School of International Studies.
Notes
“Phases and Stages (Theme)” Willie Nelson, 1974.
Additional information
Notes on contributors
Rick Ridder
Rick Ridder is a principle at RBI Strategies and Research, a Denver-based political consulting firm. He holds an MS in Broadcasting from Boston University and a BA from Middlebury College. He currently is an adjunct professor at the University of Denver's Josef Korbel School of International Studies.