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Abstract
This paper describes the results of a uses and gratifications survey, based on the methodology of Katz, Gurevitch, and Haas (1973), that examined the extent to which different media fulfill a variety of human needs. The authors suggest that the Katz et al. (1973) method should be revisited when investigating uses and gratifications across several media. The paper outlines the uses and gratifications approach, describes the adapted survey and presents the results of data collected over four years from 241 respondents at a large urban American university.
Notes
Cheryl Bracken (Ph. D., Temple University) is an Assistant Professor in the Department of Communication, Cleveland State University, 2001 Euclid Avenue, Cleveland, OH 44115‐2212 ([email protected]). Matthew Lombard (Ph. D., Stanford University) is an Associate Professor in the Department of Broadcasting, Telecommunications, & Mass Media at Temple University, Philadelphia, PA 19122. An earlier version of this paper was presented to the Instructional/Developmental division at the 1996 annual conference of the International Communication Association, Chicago, IL.
