Uses and gratifications: A classic methodology revisited

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• Cheryl Bracken (Ph. D., Temple University) is an Assistant Professor in the Department of Communication, Cleveland State University, 2001 Euclid Avenue, Cleveland, OH 44115‐2212 ([email protected]). Matthew Lombard (Ph. D., Stanford University) is an Associate Professor in the Department of Broadcasting, Telecommunications, & Mass Media at Temple University, Philadelphia, PA 19122. An earlier version of this paper was presented to the Instructional/Developmental division at the 1996 annual conference of the International Communication Association, Chicago, IL.
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