New mobility service users' perceptions on electric vehicle adoption

ABSTRACT

The recent growth of new mobility services such as car-sharing (ZipCar, Car2Go) and ride-hailing (Uber, Lyft) has interesting implications for new vehicle technologies. We explore the users of the services and their relation to electric vehicles preferences by analyzing two large-scale mobility service surveys. A number of categories (car-share usage, ride-hail usage, commute mode, demographics, current vehicle attributes, environmental attitudes, technology attitudes, and life-stage information) are examined in order to determine the likelihood a respondent considers purchasing an electric vehicle in the future. Survey respondents explicitly expressed that exposure to ride-hailing did not increase their propensity for wanting to purchase an electric vehicle in the future. However, we run a full suite of cross-validation models and find that in addition to the typical factors used in modeling preferences, the use of new mobility services statistically increases the predictive power of our model to identify preferences for electric vehicles.

KEYWORDS:

• Car-sharing
• electric vehicles
• new mobility
• ride-hailing
• ride-sharing