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Original Teaching Ideas—Single

Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method

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Pages 37-42 | Received 25 Feb 2020, Accepted 05 Aug 2020, Published online: 24 Aug 2020
 

Abstract

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications.

Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social media.

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