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Original Articles

Menu Labeling Responsive to Consumer Concerns and Shows Promise for Changing Patron Purchases

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Pages 166-178 | Published online: 26 May 2011
 

Abstract

This study evaluated a calorie labeling intervention in Kaiser Permanente Hospital cafeterias. Three cafeteria conditions were no labeling; calorie and nutrient labeling on posters only; posters plus point-of-purchase menu board calorie labeling. More respondents noticed calorie information at poster plus menu board sites than at poster-only sites (P < 0.05). Over 80% of patrons supported provision of calorie information. There was a significant increase in purchases of lower calorie side dishes (P < 0.0001) and snacks (P = 0.006) at the menu board site, compared with the no-labeling site. These findings support the premise that menu labeling can be useful in worksite wellness initiatives.

Acknowledgments

The authors thank the food service managers and other Kaiser Permanente staff who assisted in preparations and implementation of the pilot study; Dr. Christopher Jensen, who contributed to the design and conduct of the study; Joyce Lee, Barbara Green, and Suneeta Godbole for assistance with data collection; and Lauren Goldstein for input to the manuscript. The study was funded by the Kaiser Permanente (KP) Foundation.

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