Pedagogical strategy to improve qualification alignment of students to the demands of potential employers

ABSTRACT

Bridging the gap between skills potential employers are seeking and skills graduates possess is relevant to Marketing Educators as they constantly search for strategies to improve the professional preparation they provide their undergraduate students. This research addresses this gap by providing one pedagogical strategy for use by educators. Researchers and Practitioners alike can benefit from and build on this research by continuing to search for and study additional strategies that may continue to bridge and eventually close the gap between skills sought and those possessed by students.

潜在雇员所追求的技能与毕业生已经掌握的技能之间存在差距，市场营销教育工作者的工作与缩小两者之间的差距息息相关，原因在于他们一直在寻找策略以改善提供给在校学生的职业准备方面的内容。本研究提供了一种教育学策略以阐述这种差距，以供教育工作者使用。通过继续寻找并学习其他策略，研究者与实习者均能得益于此研究并以此为基础，继续缩小学生所追求的与已经掌握的技能之间的差距，并最终消除这种差距。

KEYWORDS:

• Employment gap
• recruitment
• job skills
• pedagogy
• classroom project

关键词:

• 职业差距
• 雇佣
• 工作技能
• 教育学
• 课堂项目

Disclosure statement

No potential conflict of interest was reported by the authors.