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ABSTRACT:
Soon after Disneyland opened in 1955, architects and planners began to adapt elements of the Disneyland model to urban design projects. Few recent attempts to revitalize the core of central cities and almost no major suburban and outer city mall have escaped the Disney imprint. The Disney Company began offering its own urban planning and design services to cities. In Seattle, Disney consultants were engaged over a period of three decades in efforts to shape and reshape the city’s civic center. This paper examines the protracted debate that occurred over the design and redesign of the civic center and the ultimate rejection of the Disney. Company plan. The author examines the values embedded in the Disney model and how these were identified and contested through community action.