A Five-Year Regional Review of Advertising and Public Relations Education at U.S. Colleges and Universities

Abstract

This study is an investigation of advertising and public relations education over the past five years, presenting a regional analysis using data from the annual research project Where Shall I Go to Study Advertising and Public Relations? The results show the American Midwest, heartland and birthplace of advertising education, holding forth as the major region for advertising preparation. The Southeastern U.S. currently ranks first in public relations enrollment while the Midwest awards more PR degrees. In combined advertising/public relations programs, the Eastern U.S. leads in degrees awarded and student enrollment. Nationwide, all regions have experienced varying degrees of growth, reflecting the increased numbers seen in the national aggregate.

Key Words:

• Advertising
• education
• public relations