Journal of Promotion Management, Volume 7, Issue 1-2 (2001)

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Journal of Promotion Management, Volume 7, Issue 1-2 (2001)

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FROM THE EDITOR

Article
FROM THE EDITOR
Richard Alan Nelson
Pages: 1-2
Published online: 16 Jan 2009
CitationforFROM THE EDITOR | PDF (10 KB)
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PUBLIC RELATIONS MANAGEMENT AND SALES

Article
Axioms of Relationship Management
Applying Interpersonal Communication Principles to the Public Relations Context
Stephen D. Bruning
Pages: 3-16
Published online: 16 Jan 2009
AbstractforAxioms of Relationship Management | References | PDF (46.7 KB)
  • 459 Views
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Original Articles

Article
Relationship Selling
Finding a Revelation or Findings of a Re-Evolution?
Brian Larson
Pages: 41-54
Published online: 16 Jan 2009
AbstractforRelationship Selling | References | PDF (45.2 KB)
  • 80 Views
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Article
Culture' Effects on Job Satisfaction and Performance in a Bicultural Context
An Empirical Investigation
Luis Ortiz
Pages: 55-70
Published online: 16 Jan 2009
AbstractforCulture' Effects on Job Satisfaction and Performance in a Bicultural Context | References | PDF (48.4 KB)
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ADVERTISING AND PROMOTION:CONTROVERSIAL ISSUES

Article
Offensive Advertising
A View from Singapore
Ian Phau & Gerard Prendergast
Pages: 71-90
Published online: 16 Jan 2009
AbstractforOffensive Advertising | References | PDF (69.2 KB)
  • 923 Views
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Original Articles

Article
Measuring Female Role Portrayals in Asian Advertising
Taxonomy and Comparative Study Between Japan and Taiwan
David D. C. Tarn
Pages: 91-116
Published online: 16 Jan 2009
AbstractforMeasuring Female Role Portrayals in Asian Advertising | References | PDF (95.4 KB)
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Article
Cross-Cultural Meanings of Healthy and Beautiful in Words, Beauty Types, and Products
Implications for International Advertising
Rune Bjerke & Rosemary Polegato
Pages: 117-140
Published online: 16 Jan 2009
AbstractforCross-Cultural Meanings of Healthy and Beautiful in Words, Beauty Types, and Products | References | PDF (105.5 KB)
  • 293 Views
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Article
The Young Adult
A Pragmatic Look at Price in Advertising
Joseph P. Vaccaro
Pages: 141-160
Published online: 16 Jan 2009
AbstractforThe Young Adult | References | PDF (60.2 KB)
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INTERNATIONAL ADVERTISING AND PROMOTION MANAGEMENT

Article
Managerial Challenges of Global Advertising Agencies
Madan M. Batra
Pages: 161-176
Published online: 16 Jan 2009
AbstractforManagerial Challenges of Global Advertising Agencies | References | PDF (47.6 KB)
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Original Articles

Article
Client-Agency Relationships
An Empirical Study of the New Zealand Small Advertisers' Views of Agency Services
Vaughan Ronald Gray & Kim Shyan Fam
Pages: 177-194
Published online: 16 Jan 2009
AbstractforClient-Agency Relationships | References | PDF (57.9 KB)
  • 78 Views
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SPORTS MARKETING: CELEBRITY BRANDING AND PROMOTIONS

Article
Contemporary Sports Marketing
Issues, Challenges, and Opportunities
Linda Jane Coleman, Mayuresh Kelkar & David A. Goodof
Pages: 195-214
Published online: 16 Jan 2009
AbstractforContemporary Sports Marketing | References | PDF (58 KB)
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Original Articles

Article
Celebrating Jackie Robinson? Major League Baseball Sees the Limitations of Promotions
Bill Anderson
Pages: 215-224
Published online: 16 Jan 2009
AbstractforCelebrating Jackie Robinson? Major League Baseball Sees the Limitations of Promotions | References | PDF (34.8 KB)
  • 82 Views
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Article
Buffalo Bill' Wild West and John M. Burke
Exploring the Origins of Celebrity Brand Management
Jason Berger
Pages: 225-252
Published online: 16 Jan 2009
AbstractforBuffalo Bill' Wild West and John M. Burke | References | PDF (150.8 KB)
  • 192 Views
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EDUCATIONAL PRACTICES

Article
A Five-Year Regional Review of Advertising and Public Relations Education at U.S. Colleges and Universities
Keith F. Johnson & Billy I. Ross
Pages: 253-270
Published online: 16 Jan 2009
AbstractforA Five-Year Regional Review of Advertising and Public Relations Education at U.S. Colleges and Universities | References | PDF (48.1 KB)
  • 53 Views
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Original Articles

Article
Cumulative Index to Journal of Promotion Management, 1991-2001
Richard Alan Nelson
Pages: 271-290
Published online: 16 Jan 2009
First Page PreviewforCumulative Index to Journal of Promotion Management, 1991-2001 | PDF (49.6 KB)
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