Culture, Cohort, and Cosmetic Surgery

ABSTRACT

This paper theorizes a parallel between idealized images of women in the media and the mainstreaming of cosmetic surgery as commonplace in our culture. The paper tracks images of women in film, television, and advertising from 1940 to the present and uses them as guides to understanding and interpreting appraisals contemporary women make of their bodies. Data are presented from 24 women, ages 29 to 75, who participated in a pilot study examining social, psychological, and developmental factors that precipitated cosmetic surgery. Women's self-evaluations were consistent with media depictions of women during subjects' adolescent and early-adult years. Age, or more specifically, cohort membership, determined assessments of body-image. The fact that body-satisfaction decreased proportionately with age in the women sampled is credited to the progressive license taken by the media in depicting female nudity, graphic sex, and violence against women.