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Original Article

Zero to 60 in One Semester: Using an Applied Advanced Selling Project to Build a Professional Sales Program

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Pages 123-130 | Published online: 08 Dec 2014
 

Abstract

This paper discusses an innovative applied learning project developed to build awareness and attract students to a new academic program in professional sales. The applied nature of the project allows students enrolled in an advanced selling course to actively participate in the selling process leading to internalization of the concepts presented in class.

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