Citations (26)
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David Fechner, Kevin Filo, Sacha Reid & Robyn Cameron. (2023) A systematic literature review of charity sport event sponsorship. European Sport Management Quarterly 23:5, pages 1454-1476.
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Yonghwan Chang & Dae Hee Kwak. (2023) When team sponsorship of cause-related messages leads to unfavorable fan reactions: the interplay among competency, cause orientation, and message source. European Sport Management Quarterly 23:4, pages 1024-1045.
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Yoseph Mamo, Jeffrey D. James & Damon P. S. Andrew. (2022) Consumer Perceptions of Sport Sponsor’s Corporate Social Responsibility Activities. Journal of Global Sport Management 7:1, pages 135-157.
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Rune Bjerke & Ingunn Elvekrok. (2021) Sponsorship-based health care programs and their impact on employees’ motivation for physical activity. European Sport Management Quarterly 21:2, pages 194-217.
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Evans Asante Boadi, Zheng He, Josephine Bosompem, Christian Narh Opata & Eric Kofi Boadi. (2020) Employees’ perception of corporate social responsibility (CSR) and its effects on internal outcomes. The Service Industries Journal 40:9-10, pages 611-632.
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Tim Ströbel & Claas Christian Germelmann. (2020) Exploring new routes within brand research in sport management: directions and methodological approaches. European Sport Management Quarterly 20:1, pages 1-9.
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Christian von Sikorski & Laetitia Müller. (2018) When Corporate Social Responsibility Messages Enter the News: Examining the Effects of CSR-Framed News on Product Purchasing Intentions and the Mediating Role of Company and Product Attitudes. Communication Research Reports 35:4, pages 335-345.
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Mathieu Djaballah, Christopher Hautbois & Michel Desbordes. (2017) Sponsors’ CSR strategies in sport: A sensemaking approach of corporations established in France. Sport Management Review 20:2, pages 211-225.
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Articles from other publishers (15)
Sangchul Park, Sungsook Ahn & Sanghoon Kim. (2024) Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase. Journal of Retailing and Consumer Services 77, pages 103683.
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Stefan Walzel, Christopher Dick, Maximilian Brill & Gerhard Nowak. (2024) Sustainability communications via sponsorship: Potential, characteristics and managerial challenges. Sustainable Development.
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Sardar Mohammadi, Mojtaba Ghasemi Siani & Manuel Alonso Dos Santos. (2023) Effectiveness of sponsorship type, sport team identification, team support and congruence. International Journal of Sports Marketing and Sponsorship 25:1, pages 188-209.
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Taeahn Kang & Hirotaka Matsuoka. (2023) The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship. Journal of Business Research 156, pages 113527.
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Didier Louis, Cindy Lombart & Nathalie Fleck. (2021) Comparaison de l’impact de différentes actions RSE d’une enseigne sur sa relation avec ses consommateurs. Management & Avenir N° 123:3, pages 37-66.
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Tae-Ahn Kang & Hirotaka Matsuoka. (2020) The effect of sponsorship purpose articulation on fit: moderating role of mission overlap. International Journal of Sports Marketing and Sponsorship 22:3, pages 550-565.
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Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Vicente Prado Gascó & Jonathan Cuevas Lizama. (2020) The effect of quality and leverage on the image transfer model: the moderating role of involvement. International Journal of Sports Marketing and Sponsorship 22:2, pages 353-368.
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Shanshan Lu, Weiwei Zhu & Jiuchang Wei. (2020) The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsors. International Journal of Sports Marketing and Sponsorship 22:2, pages 220-239.
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Anna Mei Habitzreuter & Joerg Koenigstorfer. (2021) The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit. Journal of Business Research 124, pages 720-730.
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Fengjun Liu, Lu Meng, Yijun Zhao & Shen Duan. (2020) The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19. Frontiers of Business Research in China 14:1.
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Kinga Ráthonyi-Ódor, Éva Bácsné Bába, Anetta Müller, Zoltán Bács & Gergely Ráthonyi. (2020) How Successful Are the Teams of the European Football Elite off the Field?—CSR Activities of the Premier League and the Primera División. International Journal of Environmental Research and Public Health 17:20, pages 7534.
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Inje Cho, Minseong Kim & Kiki Kaplanidou. (2019) The role of title sponsor’s philanthropy and team authenticity on fan identity and citizenship behaviors. International Journal of Sports Marketing and Sponsorship 21:1, pages 148-169.
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Chelsea L Woods & Ashli Q Stokes. (2019) ‘For the game, for the world’: An analysis of FIFA’s CSR initiatives. Public Relations Inquiry 8:1, pages 49-85.
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