329
Views
26
CrossRef citations to date
0
Altmetric
Original Article

Communicating CSR-linked sponsorship: Examining the influence of three different types of message sources

, &
Pages 146-156 | Received 02 May 2014, Accepted 31 May 2015, Published online: 29 Mar 2016

References

  • N.ArtzA.M.TyboutThe moderating impact of quantitative information on the relationship between source credibility and persuasion: A Persuasion Knowledge Model interpretationMarketing Letters1011999516310.1023/A:1008035107314
  • K.BabiakR.WolfeMore than just a game? Corporate social responsibility and Super Bowl XLSport Marketing Quarterly1542006214222
  • K.BabiakR.WolfeDeterminants of corporate social responsibility in professional sport: Internal and external factorsJournal of Sport Management2362009714742
  • K.L.Becker-OlsenB.A.CudmoreR.P.HillThe impact of perceived corporate social responsibility on consumer behaviorJournal of Business Research5912006465310.1016/j.jbusres.2005.01.001
  • T.J.BrownP.A.DacinThe company and the product: Corporate associations and consumer product responsesJournal of Marketing6111997688410.2307/1252190
  • S.BurtonL.A.CookE.HowlettC.L.NewmanBroken halos and shattered horns: Overcoming the biasing effects of prior expectations through objective information disclosureJournal of the Academy of Marketing Science432201524025610.1007/s11747-014-0378-5
  • M.CampbellWhen attention-getting advertising tactics elicit consumer inferences of manipulative intent: The importance of balancing benefits and investmentsJournal of Consumer Psychology43199522525410.1207/s15327663jcp0403_02
  • M.C.CampbellA.KirmaniConsumers’ use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agentJournal of Consumer Research2712000698310.1086/314309
  • M.C.CampbellA.KirmaniI know what you’re doing and why you’re doing it: The use of Persuasion Knowledge Model in consumer researchC.P.HaugtvedtP.HerrF.R.KardesHandbook of consumer psychology2008Lawrence Erlbaum AssociatesNew York549573
  • M.C.CampbellG.S.MohrP.W.VerleghCan disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of responseJournal of Consumer Psychology234201348349510.1016/j.jcps.2012.10.012
  • F.A.CarrillatA.d’AstousThe sponsorship-advertising interface: Is less better for sponsors?European Journal of Marketing463/4201256257410.1108/03090561211202611
  • M.DowlingL.RobinsonM.WashingtonTaking advantage of the London 2012 Olympic Games: Corporate social responsibility through sport partnershipsEuropean Sport Management Quarterly133201326929210.1080/16184742.2013.774039
  • S.DuC.B.BhattacharyaS.SenMaximizing business returns to corporate social responsibility (CSR): The role of CSR communicationInternational Journal of Management Reviews121201081910.1111/j.1468-2370.2009.00276.x
  • P.S.EllenD.J.WebbL.A.MohrBuilding corporate associations: Consumer attributions for corporate socially responsible programsJournal of the Academy of Marketing Science342200614715710.1177/0092070305284976
  • S.FeinEffects of suspicion on attributional thinking and the correspondence biasJournal of Personality and Social Psychology70619961164118410.1037//0022-3514.70.6.1164
  • S.FeinJ.L.HiltonJudging others in the shadow of suspicionMotivation and Emotion182199416719810.1007/BF02249398
  • FIFAFIFA partners and sponsors2014 Retrieved from http://www.fifa.com/aboutfifa/socialresponsibility/fifapartners/index.html
  • M.FriestadP.WrightThe Persuasion Knowledge Model: How people cope with persuasion attemptsJournal of Consumer Research211199413110.1086/209380
  • P.C.GodfreyCorporate social responsibility in sport: An overview and key issuesJournal of Sport Management2362009698716
  • M.D.GrozaM.R.PronschinskeM.WalkerPerceived organizational motives and consumer responses to proactive and reactive CSRJournal of Business Ethics1024201163965210.1007/s10551-011-0834-9
  • A.F.HayesIntroduction to mediation: A regression-based approach2013Guilford PublicationsNew York
  • HyundaiHyundai extends the spirit of FIFA World Cup, donates footballs to children in Brazil2014 Retrieved from http://www.hyundai.com.au/about-hyundai/news/articles/hyundai-extends-the-spirit-of-fifa-world-cup--donates-footballs-to-children-in-brazil
  • Y.InoueA.KentInvestigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizationsSport Management Review153201233034410.1016/j.smr.2011.12.002
  • Y.InoueA.KentSport teams as promoters of pro-environmental behavior: An empirical studyJournal of Sport Management2652012417432
  • Y.InoueJ.E.MahanA.KentEnhancing the benefits of professional sport philanthropy: The roles of corporate ability and communication strategiesSport Management Review163201331432510.1016/j.smr.2012.10.003
  • R.L.IrwinT.LachowetzT.B.CornwellJ.S.ClarkCause-related sport sponsorship: An assessment of spectator beliefs, attitudes, and behavioral intentionsSport Marketing Quarterly1232003131139
  • R.L.IrwinT.LachowetzJ.S.ClarkCause-related sport marketing: Can this marketing strategy affect company decision-makers?Journal of Management & Organization164201055055610.5172/jmo.2010.16.4.550
  • C.KanD.R.LichtensteinS.J.GrantC.JaniszewskiStrengthening the influence of advertised reference prices through information primingJournal of Consumer Research40620141078109610.1086/674059
  • H.-S.KimA reputational approach examining publics’ attributions on corporate social responsibility motivesAsian Journal of Communication21120118410110.1080/01292986.2010.524230
  • A.KirmaniM.C.CampbellGoal seeker and persuasion sentry: How consumer targets respond to interpersonal marketing persuasionJournal of Consumer Research313200457358210.1086/425092
  • R.LaceyA.G.CloseR.Z.FinneyThe pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectivenessJournal of Business Research631120101222122810.1016/j.jbusres.2009.11.001
  • M.-S.LeeD.M.SandlerD.ShaniAttitudinal constructs towards sponsorship: Scale development using three global sporting eventsInternational Marketing Review143199715916910.1108/02651339710170230
  • R.LevermoreCSR for development through sport: Examining its potential and limitationsThird World Quarterly312201022324110.1080/01436591003711967
  • S.S.LiuP.A.StoutEffects of message modality and appeal on advertising acceptancePsychology and Marketing43198716718710.1002/mar.4220040303
  • W.MaennigCorruption in international sports and sport management: Forms, tendencies, extent and countermeasuresEuropean Sport Management Quarterly52200518722510.1080/16184740500188821
  • J.A.MeenaghanCommercial sponsorshipEuropean Journal of Marketing177198357310.1108/EUM0000000004825
  • S.MenonB.E.KahnCorporate sponsorships of philanthropic activities: When do they impact perception of sponsor brand?Journal of Consumer Psychology133200331632710.1207/S15327663JCP1303_12
  • M.MorsingM.SchultzCorporate social responsibility communication: Stakeholder information, response and involvement strategiesBusiness Ethics: A European Review154200632333810.1111/j.1467-8608.2006.00460.x
  • C.ObermillerE.SpangenbergD.L.MacLachlanAd skepticism: The consequences of disbeliefJournal of Advertising343200571710.1080/00913367.2005.10639199
  • R.L.OliverW.O.BeardenCrossover effects in the theory of reasoned action: A moderating influence attemptJournal of Consumer Research123198532434010.1086/208519
  • R.PappuP.G.QuesterR.W.CookseyConsumer-based brand equity and country-of-origin relationships: Some empirical evidenceEuropean Journal of Marketing405/6200669671710.1108/03090560610657903
  • R.PielkeHow can FIFA be held accountable?Sport Management Review163201325526710.1016/j.smr.2012.12.007
  • A.PomeringS.DolnicarAssessing the prerequisite of successful CSR implementation: Are consumers aware of CSR initiatives?Journal of Business Ethics85S2200928530110.1007/s10551-008-9729-9
  • A.PomeringL.W.JohnsonG.NobleAdvertising corporate social responsibility: Results from an experimental manipulation of key message variablesCorporate Communications: An International Journal182201324926310.1108/13563281311319517
  • J.R.PriesterR.E.PettyThe influence of spokesperson trustworthiness on message elaboration, attitude strength, and advertising effectivenessJournal of Consumer Psychology134200340842110.1207/S15327663JCP1304_08
  • D.W.RussellC.A.RussellHere or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderatorsMarketing Letters2112010658110.1007/s11002-009-9082-5
  • H.ShethK.M.BabiakBeyond the game: Perceptions and practices of corporate social responsibility in the professional sport industryJournal of Business Ethics913201043345010.1007/s10551-009-0094-0
  • C.J.SimmonsK.L.Becker-OlsenAchieving marketing objectives through social sponsorshipsJournal of Marketing704200615416910.1509/jmkg.70.4.154
  • A.C.SmithH.M.WesterbeekSport as a vehicle for deploying corporate social responsibilityJournal of Corporate Citizenship2007252007435410.9774/GLEAF.4700.2007.sp.00007
  • SonySony to kick off CSR program “Dream Goal 2014” leading towards 2014 FIFA World Cup: To help children from 12 countries across Latin America and Africa create a better future2014 Retrieved from http://www.sony.net/SonyInfo/News/Press/201403/14-028E/index.html
  • M.R.SparkmanThe discounting principle in the perception of advertisingAdvances in Consumer Research911982277280
  • V.SwaenJ.VanhammeThe use of corporate social responsibility arguments in communication campaigns: Does source credibility matter?Advances in Consumer Research3212005590591
  • S.UhrichJ.KoenigstorferA.Groeppel-KleinLeveraging sponsorship with corporate social responsibilityJournal of Business Research67920142023202910.1016/j.jbusres.2013.10.008
  • P.W.VerleghJ.-B.E.SteenkampA review and meta-analysis of country-of-origin researchJournal of Economic Psychology205199952154610.1016/S0167-4870(99)00023-9
  • M.WalkerB.HeereConsumer attitudes toward responsible entities in sport (CARES): Scale development and model testingSport Management Review142201115316610.1016/j.smr.2010.08.001
  • M.WalkerB.HeereM.M.ParentD.DraneSocial responsibility and the Olympic Games: The mediating role of consumer attributionsJournal of Business Ethics954201065968010.1007/s10551-010-0445-x
  • M.WalkerA.KentDo fans care? Assessing the influence of corporate social responsibility on consumer attitudes in the sport industryJournal of Sport Management2362009743769
  • M.WalkerA.KentJ.VincentCommunicating socially responsible initiatives: An analysis of US professional teamsSport Marketing Quarterly1942010125131
  • M.WalkerM.M.ParentToward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sportSport Management Review133201019821310.1016/j.smr.2010.03.003
  • S.A.WangR.A.NelsonThe effects of identical versus varied advertising and publicity messages on consumer responseJournal of Marketing Communications122200610912310.1080/13527260600615626
  • P.WilliamsG.J.FitzsimonsL.G.BlockWhen consumers do not recognize benign intention questions as persuasion attemptsJournal of Consumer Research313200454055010.1086/425088
  • Y.YoonZ.Gürhan-CanliN.SchwarzThe effect of corporate social responsibility (CSR) activities on companies with bad reputationsJournal of Consumer Psychology164200637739010.1207/s15327663jcp1604_9
  • X.ZhaoJ.G.LynchJr.Q.ChenReconsidering Baron and Kenny: Myths and truths about mediation analysisJournal of Consumer Research372201019720610.1086/651257

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.