Advanced search
Publication Cover
European Journal of Information Systems Volume 21, 2012 - Issue 6
Submit an article Journal homepage
2,230
Views
83
CrossRef citations to date
0
Altmetric
Research Article

Willing to pay for quality personalization? Trade-off between quality and privacy

Ting LiDepartment of Decision and Information ScienceErasmus UniversityRotterdamThe NetherlandsView further author information
&
Till Unger Heßstr. 53 80798MunichGermanyView further author information
Pages 621-642 | Received 25 Oct 2010, Accepted 08 Feb 2012, Published online: 19 Dec 2017

Citations (83)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (16)

Sabrina Habich-Sobiegalla & Genia Kostka. (2023) Sharing is caring: willingness to share personal data through contact tracing apps in China, Germany, and the US. Information, Communication & Society 26:14, pages 2797-2824.
Read now
Arum Park & Sae Bom Lee. (2023) Examining AI and Systemic Factors for Improved Chatbot Sustainability. Journal of Computer Information Systems 0:0, pages 1-15.
Read now
Leonard Michels, Jessica Ochmann, Kathrin Schmitt, Sven Laumer & Verena Tiefenbeck. (2023) Salience, transparency, and self-nudging: a digital nudge to promote healthier food product choices. European Journal of Information Systems 0:0, pages 1-31.
Read now
Jeeyeon Sah & Sangmin Jun. (2023) The Role of Consumers’ Privacy Awareness in the Privacy Calculus for IoT Services. International Journal of Human–Computer Interaction 0:0, pages 1-12.
Read now
Laetitia Lambillotte & Ingrid Poncin. (2023) Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights. Journal of Marketing Management 39:3-4, pages 213-243.
Read now
Eliza Mitova, Sina Blassnig, Edina Strikovic, Aleksandra Urman, Aniko Hannak, Claes H. de Vreese & Frank Esser. (2023) News recommender systems: a programmatic research review. Annals of the International Communication Association 47:1, pages 84-113.
Read now
Tuan (Kellan) Nguyen & Pei-Fang Hsu. (2022) More Personalized, More Useful? Reinvestigating Recommendation Mechanisms in E-Commerce. International Journal of Electronic Commerce 26:1, pages 90-122.
Read now
Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker. (2022) How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention. Journal of Advertising 51:1, pages 39-56.
Read now
Sameh Al-Natour, Izak Benbasat & Ron Cenfetelli. (2021) Designing Online Virtual Advisors to Encourage Customer Self-disclosure: A Theoretical Model and an Empirical Test. Journal of Management Information Systems 38:3, pages 798-827.
Read now
Hassan Daronkola Kalantari, Lester W Johnson & Chamila R. Perera. (2021) The effect of gender on willingness to pay for mass customised running shoes. Journal of Global Fashion Marketing 12:2, pages 161-175.
Read now
Daniel O’Brien, Christian-Mathias Wellbrock & Nicola Kleer. (2020) Content for Free? Drivers of Past Payment, Paying Intent and Willingness to Pay for Digital Journalism – A Systematic Literature Review. Digital Journalism 8:5, pages 643-672.
Read now
Zafer D. Ozdemir, H. Jeff Smith & John H. Benamati. (2017) Antecedents and outcomes of information privacy concerns in a peer context: An exploratory study. European Journal of Information Systems 26:6, pages 642-660.
Read now
Hung-pin Shih, Kee-hung Lai & T. C. E. Cheng. (2017) Constraint-based and dedication-based mechanisms for encouraging online self-disclosure: Is personalization the only thing that matters?. European Journal of Information Systems 26:4, pages 432-450.
Read now
Sabrina Karwatzki, Olga Dytynko, Manuel Trenz & Daniel Veit. (2017) Beyond the Personalization–Privacy Paradox: Privacy Valuation, Transparency Features, and Service Personalization. Journal of Management Information Systems 34:2, pages 369-400.
Read now
Alexander Benlian. (2015) Web Personalization Cues and Their Differential Effects on User Assessments of Website Value. Journal of Management Information Systems 32:1, pages 225-260.
Read now
Tamara Dinev. (2014) Why would we care about privacy?. European Journal of Information Systems 23:2, pages 97-102.
Read now

Articles from other publishers (67)

Yingqiang Ge, Shuchang Liu, Zuohui Fu, Juntao Tan, Zelong Li, Shuyuan Xu, Yunqi Li, Yikun Xian & Yongfeng Zhang. (2024) A Survey on Trustworthy Recommender Systems. ACM Transactions on Recommender Systems.
Crossref
Jakob Weidig, Marco Weippert & Christina Kuehnl. (2024) Personalized touchpoints and customer experience: A conceptual synthesis. Journal of Business Research 177, pages 114641.
Crossref
Hamid Reza Nikkhah, Varun Grover & Rajiv Sabherwal. (2023) Post hoc security and privacy concerns in mobile apps: the moderating roles of mobile apps’ features and providers. Information & Computer Security 32:1, pages 1-37.
Crossref
Abdul Wahid Khan & Abhishek Mishra. (2023) AI credibility and consumer-AI experiences: a conceptual framework. Journal of Service Theory and Practice 34:1, pages 66-97.
Crossref
Matthew Haruyama & Kazuyoshi Hidaka. (2023) What influences users to provide explicit feedback? A case of food delivery recommenders. User Modeling and User-Adapted Interaction.
Crossref
Lei Zhuang, Rui Sun, Lijun Chen & Wenlong Tang. (2023) The Impact of Shared Information Presentation Time on Users’ Privacy-Regulation Behavior in the Context of Vertical Privacy: A Moderated Mediation Model. Behavioral Sciences 13:9, pages 706.
Crossref
Marko Harasic, Felix-Sebastian Keese, Denny Mattern & Adrian Paschke. (2023) Recent advances and future challenges in federated recommender systems. International Journal of Data Science and Analytics.
Crossref
Daniel Trabucchi, Andrea S. Patrucco, Tommaso Buganza & Giacomo Marzi. (2023) Is transparency the new green? How business model transparency influences digital service adoption. Technovation 126, pages 102803.
Crossref
Yao Tang & Xianzhang Ning. (2023) Understanding user misrepresentation behavior on social apps: The perspective of privacy calculus theory. Decision Support Systems 165, pages 113881.
Crossref
Hanh Thi Hong Hoang, Lam Son Nguyen, Chinh Hong Nguyen, Nga Viet Le, Nhung Thi Nguyen & Len Thi Dinh. 2023. Business Innovation for the Post-pandemic Era in Vietnam. Business Innovation for the Post-pandemic Era in Vietnam 87 105 .
Yaping Zhu & Varun Grover. (2022) Privacy in the sharing economy: Why don't users disclose their negative experiences?. International Journal of Information Management 67, pages 102543.
Crossref
Sabrina Karwatzki, Manuel Trenz & Daniel Veit. (2022) The multidimensional nature of privacy risks: Conceptualisation, measurement and implications for digital services. Information Systems Journal 32:6, pages 1126-1157.
Crossref
Yunyun Gao, Liyue Gong, Hao Liu, Yi Kong, Xusheng Wu, Yi Guo & DeHua Hu. (2022) Research on the influencing factors of users’ information processing in online health communities based on heuristic-systematic model. Frontiers in Psychology 13.
Crossref
Arkadiusz T. Tomczyk, Dimitrios Buhalis, Daisy X.F. Fan & Nigel L. Williams. (2022) Price-personalization: Customer typology based on hospitality business. Journal of Business Research 147, pages 462-476.
Crossref
Natalia Szozda & Artur Świerczek. (2022) Upstream and downstream dyad governance within the network structures: Creating supply chain governance for the customized products. Electronic Markets 32:2, pages 873-898.
Crossref
Zhiyan Wu & Jifeng Luo. (2022) Online information privacy and price: A theoretical model and empirical tests. Information & Management 59:2, pages 103583.
Crossref
Jakob Wirth, Christian Maier, Sven Laumer & Tim Weitzel. (2021) Laziness as an explanation for the privacy paradox: a longitudinal empirical investigation. Internet Research 32:1, pages 24-54.
Crossref
Dimitrios Tsekouras, Ting Li & Izak Benbasat. (2022) Scratch my back and I'll scratch yours: The impact of user effort and recommendation agent effort on perceived recommendation agent quality. Information & Management 59:1, pages 103571.
Crossref
Christoph Buck, Tamara Dinev & Reza Ghaiumy Anaraky. 2022. Modern Socio-Technical Perspectives on Privacy. Modern Socio-Technical Perspectives on Privacy 43 60 .
Mutlu Yüksel AVCILAR, Nuriye GÜREŞ, Sıddık BOZKURT & Mehmet Fatih AÇAR. (2021) ÇEVRİMİÇİ ALIŞVERİŞ BAĞLAMINDA TÜKETİCİLER TARAFINDAN ALGILANAN GİZLİLİK ENDİŞESİNİN KİŞİSEL BİLGİ KORUMA DAVRANIŞINA ETKİSİ. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 30:3, pages 181-197.
Crossref
Yong Whi (Greg) Song, Hayoung Sally Lim & Jeeyun Oh. (2021) “We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers. Psychology & Marketing 38:10, pages 1723-1740.
Crossref
Viswanath Venkatesh, Hartmut Hoehle, John A. Aloysius & Hamid Reza Nikkhah. (2021) Being at the cutting edge of online shopping: Role of recommendations and discounts on privacy perceptions. Computers in Human Behavior 121, pages 106785.
Crossref
José Luis Gómez-Barroso. (2021) Feel free to use my personal data: an experiment on disclosure behavior when shopping online. Online Information Review 45:3, pages 537-547.
Crossref
Anthony Samuel, Gareth R.T. White, Robert Thomas & Paul Jones. (2021) Programmatic advertising: An exegesis of consumer concerns. Computers in Human Behavior 116, pages 106657.
Crossref
Sheng Shu & Yi Liu. (2021) Looking Back to Move Forward: A Bibliometric Analysis of Consumer Privacy Research. Journal of Theoretical and Applied Electronic Commerce Research 16:4, pages 727-747.
Crossref
Nisreen Ameen, Ali Tarhini, Alexander Reppel & Amitabh Anand. (2021) Customer experiences in the age of artificial intelligence. Computers in Human Behavior 114, pages 106548.
Crossref
Jing Lyu. 2021. Marketing and Smart Technologies. Marketing and Smart Technologies 401 412 .
Julien Cloarec. (2020) The personalization–privacy paradox in the attention economy. Technological Forecasting and Social Change 161, pages 120299.
Crossref
Lawrence Bunnell, Kweku-Muata Osei-Bryson & Victoria Y. Yoon. (2019) RecSys Issues Ontology: A Knowledge Classification of Issues for Recommender Systems Researchers. Information Systems Frontiers 22:6, pages 1377-1418.
Crossref
Mariella Bastian, Mykola Makhortykh, Jaron Harambam & Max van Drunen. (2020) Explanations of news personalisation across countries and media types. Internet Policy Review 9:4.
Crossref
Maor Weinberger & Dan Bouhnik. (2020) Various information aspects following the emergence of music streaming applications. Online Information Review 45:1, pages 118-137.
Crossref
Tobias Schnabel, Gonzalo Ramos & Saleema Amershi. (2020) “Who doesn’t like dinosaurs?” Finding and Eliciting Richer Preferences for Recommendation. “Who doesn’t like dinosaurs?” Finding and Eliciting Richer Preferences for Recommendation.
Ruwan Bandara, Mario Fernando & Shahriar Akter. (2019) Privacy concerns in E-commerce: A taxonomy and a future research agenda. Electronic Markets 30:3, pages 629-647.
Crossref
Jakob Wirth, Christian Maier, Sven Laumer, Caroline E. Oehlhorn & Tim Weitzel. (2020) Benefits in Privacy Research. Benefits in Privacy Research.
Qianwen Yang, Xiang Gong, Kem Z.K. Zhang, Hefu Liu & Matthew K.O. Lee. (2020) Self-disclosure in mobile payment applications: Common and differential effects of personal and proxy control enhancing mechanisms. International Journal of Information Management 52, pages 102065.
Crossref
Eugene Cho, S. Shyam Sundar, Saeed Abdullah & Nasim Motalebi. (2020) Will Deleting History Make Alexa More Trustworthy?. Will Deleting History Make Alexa More Trustworthy?.
Casandra Grundstrom, Olli Korhonen, Karin Väyrynen & Minna Isomursu. (2020) Insurance Customers’ Expectations for Sharing Health Data: Qualitative Survey Study. JMIR Medical Informatics 8:3, pages e16102.
Crossref
Lina Bouayad, Anol Bhattacherjee, Mavara Agrawal, Spurthy Dharanikota & Polina Durneva. 2020. Designing for Digital Transformation. Co-Creating Services with Citizens and Industry. Designing for Digital Transformation. Co-Creating Services with Citizens and Industry 75 80 .
Leyla LEBLEBİCİ KOÇER & Harun ÖZMERDİVANLI. (2019) Kişiselleştirilmiş Reklamlara Yönelik Tutumları Etkileyen Faktörlerle Satın Alma Davranışı Arasındaki İlişkinin İncelenmesi. Akdeniz Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, pages 427-454.
Crossref
Xiang Gong, Kem Z.K. Zhang, Chongyang Chen, Christy M.K. Cheung & Matthew K.O. Lee. (2019) What drives self-disclosure in mobile payment applications? The effect of privacy assurance approaches, network externality, and technology complementarity. Information Technology & People 33:4, pages 1174-1213.
Crossref
Caroline Lancelot Miltgen & H. Jeff Smith. (2019) Falsifying and withholding: exploring individuals’ contextual privacy-related decision-making. Information & Management 56:5, pages 696-717.
Crossref
Dongyeon Kim, Kyuhong Park, Yongjin Park & Jae-Hyeon Ahn. (2019) Willingness to provide personal information: Perspective of privacy calculus in IoT services. Computers in Human Behavior 92, pages 273-281.
Crossref
Seung-Hyun Kim & In-Young Ko. (2018) How do multilevel privacy controls affect utility-privacy trade-offs when used in mobile applications?. ETRI Journal 40:6, pages 813-823.
Crossref
Adel M. Aladwani & Yogesh K. Dwivedi. (2018) Towards a theory of SocioCitizenry: Quality anticipation, trust configuration, and approved adaptation of governmental social media. International Journal of Information Management 43, pages 261-272.
Crossref
Min Sung Kim & Seongcheol Kim. (2018) Factors influencing willingness to provide personal information for personalized recommendations. Computers in Human Behavior 88, pages 143-152.
Crossref
Gurpreet Dhillon, Tiago Oliveira & Romilla Syed. (2018) Value-based information privacy objectives for Internet Commerce. Computers in Human Behavior 87, pages 292-307.
Crossref
José Luis Gómez-Barroso. (2018) Experiments on personal information disclosure: Past and future avenues. Telematics and Informatics 35:5, pages 1473-1490.
Crossref
Bo Xiao & Izak Benbasat. (2018) An empirical examination of the influence of biased personalized product recommendations on consumers' decision making outcomes. Decision Support Systems 110, pages 46-57.
Crossref
Hassan Daronkola Kalantari & Lester Johnson. (2018) Australian customer willingness to pay and wait for mass-customised products. Asia Pacific Journal of Marketing and Logistics 30:1, pages 106-120.
Crossref
Poonam Oberoi, Chirag Patel & Christophe Haon. (2017) Technology sourcing for website personalization and social media marketing: A study of e-retailing industry. Journal of Business Research 80, pages 10-23.
Crossref
Maor Weinberger, Dan Bouhnik & Maayan Zhitomirsky-Geffet. (2017) Factors Affecting Students’ Privacy Paradox and Privacy Protection Behavior. Open Information Science 1:1.
Crossref
Maor Weinberger, Dan Bouhnik & Maayan Zhitomirsky-Geffet. (2017) Factors Affecting Students’ Privacy Paradox and Privacy Protection Behavior. Open Information Science 1:1, pages 1-18.
Crossref
Sophia Kununka, Nikolay Mehandjiev, Pedro Sampaio & Konstantina Vassilopoulou. 2017. End-User Development. End-User Development 135 149 .
Arik Friedman, Shlomo Berkovsky & Mohamed Ali Kaafar. (2016) A differential privacy framework for matrix factorization recommender systems. User Modeling and User-Adapted Interaction 26:5, pages 425-458.
Crossref
Ville Salonen & Heikki Karjaluoto. (2016) Web personalization: The state of the art and future avenues for research and practice. Telematics and Informatics 33:4, pages 1088-1104.
Crossref
Alfred Kobsa, Hichang Cho & Bart P. Knijnenburg. (2016) The effect of personalization provider characteristics on privacy attitudes and behaviors: An E laboration L ikelihood M odel approach . Journal of the Association for Information Science and Technology 67:11, pages 2587-2606.
Crossref
Jia Wei Chang, Ming Che Lee & Tzone I Wang. (2016) Integrating a semantic-based retrieval agent into case-based reasoning systems: A case study of an online bookstore. Computers in Industry 78, pages 29-42.
Crossref
Aleksandra Berezowska, Arnout R. H. Fischer, Amber Ronteltap, Ivo A. van der Lans & Hans C. M. van Trijp. (2015) Consumer adoption of personalised nutrition services from the perspective of a risk–benefit trade-off. Genes & Nutrition 10:6.
Crossref
Oliver Oechslein, Mario Haim, Andreas Graefe, Thomas Hess, Hans-Bernd Brosius & Anton Koslow. (2015) The Digitization of News Aggregation: Experimental Evidence on Intention to Use and Willingness to Pay for Personalized News Aggregators. The Digitization of News Aggregation: Experimental Evidence on Intention to Use and Willingness to Pay for Personalized News Aggregators.
Arik Friedman, Bart P. Knijnenburg, Kris Vanhecke, Luc Martens & Shlomo Berkovsky. 2015. Recommender Systems Handbook. Recommender Systems Handbook 649 688 .
Ghislaine Chartron & Gérald Kembellec. 2014. Recommender Systems. Recommender Systems 1 23 .
Alfred Kobsa, Bart P. Knijnenburg & Benjamin Livshits. (2014) Let's do it at my place instead?. Let's do it at my place instead?.
David Avison & Julien Malaurent. (2014) Qualitative Research in three IS journals: Unequal emphasis but common rigour, depth and richness. Systèmes d'information & management Volume 18:4, pages 75-123.
Crossref
Neil Kenneth McBride. (2014) ACTIVE ethics: an information systems ethics for the internet age. Journal of Information, Communication and Ethics in Society 12:1, pages 21-44.
Crossref
Aleksandra Berezowska, Arnout R.H. Fischer, Amber Ronteltap, Sharron Kuznesof, Anna Macready, Rosalind Fallaize & Hans C.M. van Trijp. (2014) Understanding Consumer Evaluations of Personalised Nutrition Services in Terms of the Privacy Calculus: A Qualitative Study. Public Health Genomics 17:3, pages 127-140.
Crossref
Ting Li & Dimitrios Tsekouras. (2012) Reciprocity in effort to personalize. Reciprocity in effort to personalize.
Dimitrios Tsekouras, Ting Li & Izak Benbasat. (2018) Scratch My Back and I’ll Scratch Yours: The Impact of the Interaction Between User Effort and Recommendation Agent Effort on Perceived Recommendation Agent Quality. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.