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Case-Oriented Paper

Measuring brand equity in the car market: a hedonic price analysis

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Pages 284-293 | Received 01 Dec 2007, Accepted 01 Oct 2008, Published online: 21 Dec 2017

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Sridhar Samu, Tanmay Chattopadhyay & Anubhav Mishra. (2024) Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market. Journal of International Consumer Marketing 36:2, pages 115-131.
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M Esteban-Bravo & N Lado. (2011) Brand value in horizontal alliances: the case of twin-cars. Journal of the Operational Research Society 62:8, pages 1533-1542.
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