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Journal of the Operational Research Society Volume 61, 2010 - Issue 2
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Case-Oriented Paper

Measuring brand equity in the car market: a hedonic price analysis

G BaltasAthens University of Economics & BusinessAthensGreeceCorrespondence[email protected]
&
C SaridakisAthens University of Economics & BusinessAthensGreece
Pages 284-293 | Received 01 Dec 2007, Accepted 01 Oct 2008, Published online: 21 Dec 2017

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