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Business History Volume 63, 2021 - Issue 7
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Articles

Overcoming institutional voids: Maisons spéciales and the internationalisation of proto-modern brands

Nicholas Alexandera Lancaster University Management School, Lancaster University, Lancaster, United KingdomCorrespondence[email protected]
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Anne Marie Dohertyb Strathclyde Business School, University of Strathclyde, Glasgow, United KingdomView further author information
Pages 1079-1112 | Published online: 16 Oct 2019

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Read on this site (3)

Nicholas Alexander & Anne Marie Doherty. (2022) Interinstitutional shaping of retail innovation: The nineteenth century retail arcade. Business History 0:0, pages 1-32.
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Teresa da Silva Lopes, Bruna Dourado & Elizabeth Santos de Souza. (2022) Unbundling the brand: Differentiation and the law in the Brazilian South American tea industry. Business History 0:0, pages 1-24.
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Nicholas Alexander, Anne Marie Doherty & James Cronin. (2020) Transformational retailing and the emergence of a modern brand: Liberty of London, 1875–1900. History of Retailing and Consumption 6:2, pages 78-96.
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Articles from other publishers (1)

Nicholas Alexander & Anne Marie Doherty. (2022) Theorising brand aura. Journal of Service Management 34:1, pages 126-146.
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