Advanced search
Publication Cover
International Journal of Production Research Volume 59, 2021 - Issue 24: Performance measurement and management in a VUCA world
Submit an article Journal homepage
1,712
Views
17
CrossRef citations to date
0
Altmetric
Research Articles

Applying transfer learning to achieve precision marketing in an omni-channel system – a case study of a sharing kitchen platform

Ming-Chuan ChiuDepartment of Industrial Engineering and Engineering Management, National Tsing Hua University, Hsinchu, TaiwanCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9821-8240View further author information
ORCID Icon &
Kai-Hsiang ChuangDepartment of Industrial Engineering and Engineering Management, National Tsing Hua University, Hsinchu, TaiwanView further author information
Pages 7594-7609 | Received 25 Oct 2018, Accepted 28 Nov 2020, Published online: 17 Jan 2021

Citations (17)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Shuai Liu, Guowei Hua, T.C.E. Cheng, Tsan-Ming Choi & Jing-Xin Dong. (2023) Pricing strategies for logistics robot sharing platforms. International Journal of Production Research 61:2, pages 410-426.
Read now
J. B. Ramya & Sivakumar Alur. The Mediating Role of Parasocial Relationship in Customer Services Chatbots Among Millennials and Gen Z Population. International Journal of Human–Computer Interaction 0:0, pages 1-13.
Read now

Articles from other publishers (15)

Yongxiang Zhang, Raymond Y. K. Lau, Jingjun David Xu, Yanghui Rao & Yuefeng Li. (2024) Business chatbots with deep learning technologies: state-of-the-art, taxonomies, and future research directions. Artificial Intelligence Review 57:5.
Crossref
Deepshikha Bhargava, Amitabh Bhargava, Romel P. Melgarejo-Bolivar, Abigail M. Montes de Oca-Nina & Sushovan Chaudhury. (2023) Enhancing Personalization of Customer Services in E-Commerce System using Predictive Analytics. Fluctuation and Noise Letters 23:02.
Crossref
Ming-Chuan Chiu, Yu-Hsiang Chiang & Jing-Er Chiu. (2023) Developing an explainable hybrid deep learning model in digital transformation: an empirical study. Journal of Intelligent Manufacturing 35:4, pages 1793-1810.
Crossref
Chun-Chia Chen, Chia-Jung WeiTsung-Yu TsengMing-Chuan Chiu & Chi-Chang Chang. (2024) Applying Object Detection and Large Language Model to Establish a Smart Telemedicine Diagnosis System with Chatbot: A Case Study of Pressure Injuries Diagnosis System. Telemedicine and e-Health.
Crossref
Anfeng Xu, Yue Li & Praveen Kumar Donta. (2024) Marketing Decision Model and Consumer Behavior Prediction With Deep Learning. Journal of Organizational and End User Computing 36:1, pages 1-25.
Crossref
Ping Wang, Kunyang Li, Qinglong Du & Jianqiong Wang. (2024) Customer experience in AI-enabled products: Scale development and validation. Journal of Retailing and Consumer Services 76, pages 103578.
Crossref
Jianfeng Jiang, Ruili Huang, Wenjun Zhu & Jiajun Feng. (2023) Design of Precise Marketing Model for Energy use Services Aimed at Increasing data Revenue. Design of Precise Marketing Model for Energy use Services Aimed at Increasing data Revenue.
Neha Sharma & Nirankush Dutta. (2023) Omnichannel retailing: exploring future research avenues in retail marketing and distribution management. International Journal of Retail & Distribution Management 51:7, pages 894-919.
Crossref
Anil Kumar, Farheen Naz, Sunil Luthra, Rajat Vashistha, Vikas Kumar, Jose Arturo Garza-Reyes & Deepak Chhabra. (2023) Digging DEEP: Futuristic building blocks of omni-channel healthcare supply chains resiliency using machine learning approach. Journal of Business Research 162, pages 113903.
Crossref
Carmen Bălan. (2023) Chatbots and Voice Assistants: Digital Transformers of the Company–Customer Interface—A Systematic Review of the Business Research Literature. Journal of Theoretical and Applied Electronic Commerce Research 18:2, pages 995-1019.
Crossref
Caroline Heins. (2022) Artificial intelligence in retail – a systematic literature review. foresight 25:2, pages 264-286.
Crossref
Nouhaila El Koufi, Abdessamad Belangour & Mounir Sadiq. 2023. Artificial Intelligence and Smart Environment. Artificial Intelligence and Smart Environment 601 607 .
Haoran Li, Qing Wang, Jiakun Liu & Dawei Zhao. (2022) A Prediction Model of Human Resources Recruitment Demand Based on Convolutional Collaborative BP Neural Network. Computational Intelligence and Neuroscience 2022, pages 1-10.
Crossref
Benfang Yang & Jiye Li. (2022) Precise Marketing Strategy Optimization of E-Commerce Platform Based on KNN Clustering. Journal of Mathematics 2022, pages 1-8.
Crossref
Leire Querejeta Lomas, Aitor Goti Elordi, Aitor Almeida Escondrillas & Diego Lopez De Ipina Gonzalez De Artaza. (2021) A Systematic Literature Review of Artificial Intelligence in Fashion Retail B2C. A Systematic Literature Review of Artificial Intelligence in Fashion Retail B2C.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.