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International Journal of Production Research Volume 59, 2021 - Issue 24: Performance measurement and management in a VUCA world
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Research Articles

Applying transfer learning to achieve precision marketing in an omni-channel system – a case study of a sharing kitchen platform

Ming-Chuan ChiuDepartment of Industrial Engineering and Engineering Management, National Tsing Hua University, Hsinchu, TaiwanCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9821-8240View further author information
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Kai-Hsiang ChuangDepartment of Industrial Engineering and Engineering Management, National Tsing Hua University, Hsinchu, TaiwanView further author information
Pages 7594-7609 | Received 25 Oct 2018, Accepted 28 Nov 2020, Published online: 17 Jan 2021

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