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Journal of Economic Issues Volume 55, 2021 - Issue 2
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Boss Babes and Predatory Optimism: Neoliberalism, Multi-level Marketing Schemes, and Gender

Mary V. WrennView further author information
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William WallerView further author information
Pages 423-431 | Published online: 17 Jun 2021

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Read on this site (7)

Jessica Pearce. (2024) Achieving motherhood: a qualitative analysis of MLM success stories online. Feminist Media Studies 24:1, pages 1-17.
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Jessica Pearce & Kristen Kahanek. (2023) A Content Analysis of the Stigma of Multilevel Marketing Participants on Reddit. Deviant Behavior 44:12, pages 1846-1868.
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Mary V. Wrenn. (2023) Multi-Level Marketing: A Neoliberal Institution. Journal of Economic Issues 57:4, pages 1043-1061.
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Mary V. Wrenn. (2023) Overcoming Optimism (and Moving toward Hope). Journal of Economic Issues 57:2, pages 376-388.
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Rachelle L. Pavelko & Cory Barker. (2022) It Really Works! Qualitative Content Analysis of Multilevel Marketing Organizations’ Online Promotional Messaging and Recruitment Strategies. Women's Studies in Communication 45:3, pages 399-421.
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Mary V. Wrenn. (2022) Overworked, Alienated, and Externalized: Multi-Level Marketing Distributors in the Neoliberal Age. Journal of Economic Issues 56:2, pages 648-654.
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Courtney J. Dreyer & Dakota J. Sandras. The godly girlboss. Celebrity Studies 0:0, pages 1-17.
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Articles from other publishers (1)

Frankie Mastrangelo & Gina Marie Longo. (2024) Downlining Disinformation: How MLM Distributors Use Gendered Strategies for Recruitment and Pastel QAnon Indoctrination. Social Media + Society 10:1.
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