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The Journal of Psychology
Interdisciplinary and Applied
Volume 111, 1982 - Issue 2
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Original Articles

The Joint Influence of Brand, Package Size, and Price on Consumer Decision Behavior

Robert L. Fowler University of South Florida, USA
Pages 263-268 | Received 21 May 1982, Published online: 02 Jul 2010

Citations (6)

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Read on this site (1)

Vincent-W Mitchell & Peter J. McGoldrick. (1996) Consumer's risk-reduction strategies: a review and synthesis. The International Review of Retail, Distribution and Consumer Research 6:1, pages 1-33.
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Articles from other publishers (5)

Martin Hirche, Luke Greenacre, Magda Nenycz-Thiel, Simone Loose & Larry Lockshin. (2021) SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data. Journal of Retailing and Consumer Services 61, pages 102533.
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Sérgio Carvalho Benício de Mello, André Luiz Maranhão de Souza Leão & Arcanjo Ferreira de Souza Neto. (2005) Uso conjunto de dois modelos cognitivos para a compreensão do processo de escolha do consumidor. Production 15:1, pages 8-22.
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V.W. Mitchell & Pari Boustani. (1992) Consumer Risk Perceptions in the Breakfast Cereal Market. British Food Journal 94:4, pages 17-26.
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. (1989) Erratum. International Journal of Wine Marketing 1:2, pages 31-46.
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MONROE FRIEDMAN & JENNIFER REES. (2005) A Behavioral Science Assessment of Selected Principles of Consumer Education. Journal of Consumer Affairs 22:2, pages 284-302.
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