Publication Cover
The Journal of Psychology
Interdisciplinary and Applied
Volume 111, 1982 - Issue 2
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Original Articles

The Joint Influence of Brand, Package Size, and Price on Consumer Decision Behavior

Pages 263-268 | Received 21 May 1982, Published online: 02 Jul 2010

References

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  • Fowler , R. L. and Sechler , E. 1976 . Does consumer perception of product container size follow the psychophysical power law? . Paper presented at the meeting of the Southeast. Psychol. Assoc. March 1976 , New Orleans.
  • Jacoby , J. 1971 . Brand loyalty: A conceptual definition . Proc. Amer. Psychol. Assoc. , 6 : 655 – 656 .
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  • Valenzi , E. R. and Andrews , I. R. 1971 . Effects of price information on product quality ratings . J. Appl. Psychol. , 55 : 87 – 91 .

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