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The Journal of Psychology
Interdisciplinary and Applied
Volume 126, 1992 - Issue 4
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Original Articles

Memory Structure in the Processing of Advertising Messages: How Is Unusual Information Represented?

James M. Hunt School of Business and Management, Temple University
,
Jerome B. Kernan School of Business Administration, George Mason University
&
E. H. Bonfield School of Business Administration, Rider College
Pages 343-356 | Published online: 04 Nov 2012

Citations (10)

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Read on this site (2)

Jeffrey S. Podoshen, James M. Hunt & Susan A. Andrzejewski. (2015) Attribution Processes in Cross-Cultural Heritage Tourism. Journal of International Consumer Marketing 27:2, pages 123-136.
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Teresa J. Domzal, James M. Hunt & Jerome B. Kernan. (1995) Achtung! The Information Processing of Foreign Words in Advertising. International Journal of Advertising 14:2, pages 95-114.
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Articles from other publishers (8)

Michele Piazzai, Min Liu & Martina Montauti. (2024) Cognitive Economy and Product Categorization. Organization Science.
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Xiaowei Tang, Daniel M. Levin, Alexander K. Chumbley & Andrew Elby. (2022) Arguing about argument and evidence: Disagreements and ambiguities in science education research and practice. Science Education 106:2, pages 285-311.
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Mark Heitmann, Jan R. Landwehr, Thomas F. Schreiner & Harald J. van Heerde. (2020) Leveraging Brand Equity for Effective Visual Product Design. Journal of Marketing Research 57:2, pages 257-277.
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SLOBODANKA DIMOVA. (2012) English in Macedonian television commercials. World Englishes 31:1, pages 15-29.
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SooKyoung Ahn, HaeJung Kim & Judith A. Forney. (2010) Fashion collaboration or collision?. Journal of Fashion Marketing and Management: An International Journal 14:1, pages 6-20.
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SLOBODANKA DIMOVA. (2008) English in Macedonian commercial nomenclature. World Englishes 27:1, pages 83-100.
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Brian Ballou, Christine E. Earley & Jay S. Rich. (2004) The Impact of Strategic‐Positioning Information on Auditor Judgments about Business‐Process Performance. AUDITING: A Journal of Practice & Theory 23:2, pages 71-88.
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Edgar Erdfelder & Jürgen Bredenkamp. (1998) Recognition of script-typical versus script-atypical information: Effects of cognitive elaboration. Memory & Cognition 26:5, pages 922-938.
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