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Original Articles

Archetypal metaphor in rhetoric: The light‐dark family

Pages 115-126 | Published online: 05 Jun 2009

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Yajing Yu & Lu Shao. (2023) A cognitive stylistic approach to the translation of spatial metaphors in Alai’s Chen’ai luoding. Asia Pacific Translation and Intercultural Studies 10:1, pages 20-33.
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Tiffany Lewis. (2019) Mapping Social Movements and Leveraging the U.S. West: The Rhetoric of the Woman Suffrage Map. Women's Studies in Communication 42:4, pages 490-510.
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Bee Scherer & Jeff Waistell. (2018) METAPHORS OF MINDFULNESS. Contemporary Buddhism 19:2, pages 417-447.
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Stephanie L. Young & D’Arcy J. Reynolds$suffix/text()$suffix/text(). (2017) “You Can Be an Agent of Change”: The Rhetoric of New Age Self-Help in Enlightened. Western Journal of Communication 81:1, pages 1-20.
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Anna Turnage. (2013) Technological Resistance: A Metaphor Analysis of Enron E-Mail Messages. Communication Quarterly 61:5, pages 519-538.
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DannL. Pierce & Katherine Kaufman. (2012) Visual Persuasion Tactics in Narrative Development: An Analysis of The Matrix . Visual Communication Quarterly 19:1, pages 33-47.
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SonjaK. Foss & KarenA. Foss. (2011) Constricted and Constructed Potentiality: An Inquiry Into Paradigms of Change. Western Journal of Communication 75:2, pages 205-238.
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Michael Salvador & Todd Norton. (2011) The Flood Myth in the Age of Global Climate Change. Environmental Communication 5:1, pages 45-61.
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LeslieJ. Harris. (2010) Law as Father: Metaphors of Family in Nineteenth-Century Law. Communication Studies 61:5, pages 526-542.
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EbonyA. Utley. (2010) “I Used to Love Him”: Exploring the Miseducation About Black Love and Sex. Critical Studies in Media Communication 27:3, pages 291-308.
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Dirk G. Van Der Merwe. (2009) Family Metaphorics: A Rhetorical Tool in the Epistle of 1 John. Acta Patristica et Byzantina 20:1, pages 89-108.
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Josh Boyd & Steve Boyd. (2005) Reflect And Improve: Instructional Development Through A Teaching Journal. College Teaching 53:3, pages 110-114.
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BenjaminR. Bates. (2004) Audiences, metaphors, and the Persian Gulf war. Communication Studies 55:3, pages 447-463.
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CelesteM. Condit, BenjaminR. Bates, Ryan Galloway, Sonja Brown Givens, CarolineK. Haynie, JohnW. Jordan, Gordon Stables & Hollis Marshall West. (2002) Recipes or blueprints for our genes? How contexts selectively activate the multiple meanings of metaphors. Quarterly Journal of Speech 88:3, pages 303-325.
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Riikka Kuusisto. (2002) Heroic tale, game, and business deal? Western metaphors in action in Kosovo. Quarterly Journal of Speech 88:1, pages 50-68.
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G. L. Forward. (2001) Servant or CEO? A metaphor analysis of leadership in a nonprofit context. New Jersey Journal of Communication 9:2, pages 145-165.
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RaymieE. McKerrow. (1998) Corporeality and cultural rhetoric: A site for rhetoric's future. Southern Communication Journal 63:4, pages 315-328.
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Michael Osborn & John Bakke. (1998) The melodramas of Memphis: Contending narratives during the sanitation strike of 1968. Southern Communication Journal 63:3, pages 220-234.
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MichaelJ. Hostetler. (1997) The enigmatic ends of rhetoric: Churchill's Fulton address as great art and failed persuasion. Quarterly Journal of Speech 83:4, pages 416-428.
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Raymie McKerrow & Michael Bruner. (1997) Argument and Multiple Identities: Contemporary European Nationalism and Environment Alism. Argumentation and Advocacy 34:2, pages 51-65.
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BethA. Messner. (1997) Archetypal evolution and “new birth” from codependency. Communication Studies 48:1, pages 76-92.
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TimothyM. Cole. (1996) When intentions go awry: The bush administration's foreign policy rhetoric. Political Communication 13:1, pages 93-113.
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AnnaleeR. Ward. (1996) The Lion King's Mythic Narrative: Disney as Moral Educator. Journal of Popular Film and Television 23:4, pages 171-178.
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Christopher Lynch. (1995) Reaffirmation of God's anointed prophet: The use of chiasm in Martin Luther King's “Mountaintop” speech. Howard Journal of Communications 6:1-2, pages 12-31.
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DayleC. Hardy‐Short & C. Brant Short. (1995) Fire, death, and rebirth: A metaphoric analysis of the 1988 Yellowstone fire debate. Western Journal of Communication 59:2, pages 103-125.
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RichardW. Leeman. (1995) Spatial metaphors in African‐American discourse. Southern Communication Journal 60:2, pages 165-180.
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Christopher Lyle Johnstone. (1995) Reagan, rhetoric, and the public philosophy: Ethics and politics in the 1984 campaign. Southern Communication Journal 60:2, pages 93-108.
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James Darsey. (1995) Joe McCarthy's fantastic moment. Communication Monographs 62:1, pages 65-86.
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AlanJ. Bush & Victoria Davies Bush. (1994) The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertisements. Journal of Advertising 23:3, pages 31-41.
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LynnM. Stearney. (1994) Feminism, ecofeminism, and the maternal archetype: Motherhood as a feminine universal. Communication Quarterly 42:2, pages 145-159.
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Susan Mackey‐Kallis & Dan Hahn. (1994) Who's to blame for America's drug problem?: The search for scapegoats in the “war on drugs”. Communication Quarterly 42:1, pages 1-20.
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RogerC. Aden & ChristinaL. Reynolds. (1993) Lost and found in America: The function of place metaphor in sports illustrated . Southern Communication Journal 59:1, pages 1-14.
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SuzanneM. Daughton. (1993) Metaphorical transcendence: Images of the holy war in Franklin Roosevelt's first inaugural. Quarterly Journal of Speech 79:4, pages 427-446.
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CherylR. Jorgensen‐Earp & AnnQ. Staton. (1993) Student metaphors for the college freshman experience. Communication Education 42:2, pages 123-141.
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Suzanne McCorkle & JanetL. Mills. (1992) Rowboat in a hurricane: Metaphors of interpersonal conflict management. Communication Reports 5:2, pages 57-66.
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RandallA. Lake. (1991) Between myth and history: Enacting time in Native American protest rhetoric. Quarterly Journal of Speech 77:2, pages 123-151.
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JamesW. Chesebro, DaleA. Bertelsen & ThomasF. Gencarelli. (1990) Archetypal criticism. Communication Education 39:4, pages 257-274.
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Janice Hocker Rushing. (1990) On saving mythic criticism—A Reply to Rowland. Communication Studies 41:2, pages 136-149.
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Michael Osborn. (1990) In defense of broad mythic criticism—A reply to Rowland. Communication Studies 41:2, pages 121-127.
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John Louis Lucaites & Celeste Michelle Condit. (1990) Reconstructing <equality>: Culturetypal and counter‐cultural Rhetorics in the martyred black vision. Communication Monographs 57:1, pages 5-24.
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RonaldH. Carpenter. (1990) America's tragic metaphor: Our twentieth‐century combatants as frontiersmen. Quarterly Journal of Speech 76:1, pages 1-22.
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RogerC. Aden. (1989) Entrapment and escape: Inventional metaphors in Ronald Reagan's economic rhetoric. Southern Communication Journal 54:4, pages 384-400.
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MartinJ. Medhurst. (1989) Rhetorical criticism: Forensic communication in the written mode. Communication Education 38:3, pages 205-213.
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Richard W. Leeman. (1989) Believing and Make-Believing: Christian Metaphors For and Against Prohibition. Metaphor and Symbolic Activity 4:1, pages 19-37.
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Tarla Rai Peterson. (1988) Reconstituting ethnocentrism: The American Ethnic coalition and official English. Howard Journal of Communications 1:3, pages 99-112.
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David Henry. (1988) The rhetorical dynamics of Mario Cuomo's 1984 keynote address: Situation, speaker, metaphor. Southern Speech Communication Journal 53:2, pages 105-120.
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Michael Leff. (1986) Textual criticism: The legacy of G. P. Mohrmann. Quarterly Journal of Speech 72:4, pages 377-389.
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CarlR. Burgchardt. (1985) Discovering rhetorical imprints: La Follette, “Iago,” and the melodramatic scenario. Quarterly Journal of Speech 71:4, pages 441-456.
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WilliamG. Kirkwood. (1985) Parables as metaphors and examples. Quarterly Journal of Speech 71:4, pages 422-440.
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RandallA. Lake. (1984) Order and disorder in anti‐abortion rhetoric: A logological view. Quarterly Journal of Speech 70:4, pages 425-443.
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RobertL. Ivie. (1984) Speaking “common sense”; about the Soviet threat: Reagan's rhetorical stance. Western Journal of Speech Communication 48:1, pages 39-50.
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Barry Brummett. (1984) Rhetorical theory as heuristic and moral: A pedagogical justification. Communication Education 33:2, pages 97-107.
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MichaelP. Graves. (1983) Functions of key metaphors in early Quaker sermons, 1671–1700. Quarterly Journal of Speech 69:4, pages 364-378.
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RonaldF. Reid. (1983) Apocalypticism and typology: Rhetorical dimensions of a symbolic reality. Quarterly Journal of Speech 69:3, pages 229-248.
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J. Vernon Jensen. (1983) Metaphor in argumentation. Rhetoric Society Quarterly 13:3-4, pages 201-207.
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H. Lloyd Goodall$suffix/text()$suffix/text(). (1983) The nature of analogic discourse. Quarterly Journal of Speech 69:2, pages 171-179.
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AlanG. Gross. (1983) Analogy and intersubjectivity: Political oratory, scholarly argument and scientific reports. Quarterly Journal of Speech 69:1, pages 37-46.
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John Adams. (1983) The familial image in rhetoric. Communication Quarterly 31:1, pages 56-61.
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RobertL. Ivie. (1982) The metaphor of forge in Prowar discourse: The case of 1812. Quarterly Journal of Speech 68:3, pages 240-253.
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RichardA. Cherwitz. (1981) Charles Morris' conception of semiotic: Implications for rhetorical criticism. Communication Quarterly 29:3, pages 218-227.
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JamesR. Andrews. (1980) History and theory in the study of the rhetoric of social movements. Central States Speech Journal 31:4, pages 274-281.
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JamesL. Hoban$suffix/text()$suffix/text(). (1980) Rhetorical rituals of rebirth. Quarterly Journal of Speech 66:3, pages 275-288.
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Michael Calvin McGee. (1980) The origins of “liberty”: A feminization of power. Communication Monographs 47:1, pages 23-45.
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Kathleen Hall Jamieson. (1980) The metaphoric cluster in the rhetoric of Pope Paul VI and Edmund G. Brown, Jr.. Quarterly Journal of Speech 66:1, pages 51-72.
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CarolJ. Jablonski. (1979) Richard Nixon's Irish Wake: A case of generic transference. Central States Speech Journal 30:2, pages 164-173.
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HalfordRoss Ryan. (1979) Roosevelt's first inaugural: A study of technique. Quarterly Journal of Speech 65:2, pages 137-149.
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Michael Osborn. (1977) The evolution of the archetypal sea in rhetoric and poetic. Quarterly Journal of Speech 63:4, pages 347-363.
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BruceE. Gronbeck. (1975) Rhetorical history and rhetorical criticism: A distinction. The Speech Teacher 24:4, pages 309-320.
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Thomas Clark. (1975) Rhetorical image‐making: A case study of the Thomas Paine‐William Smith propaganda debates. Southern Speech Communication Journal 40:3, pages 248-261.
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Anthony Hillbruner. (1974) Archetype and signature: Nixon and the 1973 inaugural. Central States Speech Journal 25:3, pages 169-181.
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Karlyn Kohrs Campbell. (1974) Criticism: Ephemeral and enduring. The Speech Teacher 23:1, pages 9-14.
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B. Aubrey Fisher. (1969) The persuasive campaign: A pedagogy for the contemporary first course in speech communication. Central States Speech Journal 20:4, pages 294-301.
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