Advanced search
Publication Cover
Journal of Small Business Management Volume 62, 2024 - Issue 2
Submit an article Journal homepage
3,349
Views
7
CrossRef citations to date
0
Altmetric
Research Articles

Market orientation and SME performance: Moderating role of IoT and mediating role of creativity

Muhammad Wasima School of Business & Creative Industries, University of the West of Scotland, UKCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-0243-9661
ORCID Icon,
Shehzad Ahmeda School of Business & Creative Industries, University of the West of Scotland, UKORCID Iconhttps://orcid.org/0000-0003-0514-1315
ORCID Icon,
Tahera Kalsoomb School of Computing, Engineering and Physical Sciences, University of the West of Scotland, UKORCID Iconhttps://orcid.org/0000-0002-9177-1665
ORCID Icon,
Mohammad Saud Khanc School of Management, Wellington School of Business and Government, Victoria University of Wellington, New ZealandORCID Iconhttps://orcid.org/0000-0003-0997-7857
ORCID Icon &
Piyya Muhammad Rafi-Ul-Shand Cardiff Management School, Cardiff Metropolitan University, UKORCID Iconhttps://orcid.org/0000-0002-6115-6346
ORCID Icon
Pages 938-965 | Published online: 05 Aug 2022

Citations (7)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Piyush Ranjan & Jogendra Kumar Nayak. (2023) SMEs Combating Turbulence: Examining the Role of Pricing Capability in Mitigating Market Turbulence and Improving Business Performance. Journal of Global Marketing 36:5, pages 356-371.
Read now

Articles from other publishers (6)

Piyush Ranjan & Jogendra Kumar Nayak. (2023) Performance Effects of Internal Market Orientation and Pricing Capability: The Moderating Role of Firm Innovativeness. Australasian Marketing Journal 32:2, pages 126-138.
Crossref
Piyush Ranjan. (2024) Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?. International Marketing Review 41:2, pages 562-589.
Crossref
Yassin Allammari, Ahmed Taqi & El Hassania Rahou. (2024) Modeling the Relationship Between Market Orientation, Learning Orientation, and Performance of Moroccan SMEs: A Structural Equation Approach. E3S Web of Conferences 477, pages 00052.
Crossref
Kwabena Abrokwah-Larbi. (2023) The role of generative artificial intelligence (GAI) in customer personalisation (CP) development in SMEs: a theoretical framework and research propositions. Industrial Artificial Intelligence 1:1.
Crossref
Piyush Ranjan & Jogendra Kumar Nayak. (2023) Market-based organizational learning, pricing capability and business performance: the moderating effects of coordination mechanism and environmental dynamism. Journal of Business & Industrial Marketing 38:11, pages 2360-2378.
Crossref
Mirjana Cvijić Čović, Jelena Borocki, Vladimir Djaković, Aleksandar Vekić & Andrea Okanović. (2023) Entrepreneurial Strategic Orientation: Prerequisite for SMEs Success in IoT and Digital Transformation Sphere?. Systems 11:6, pages 272.
Crossref

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.