Journal of Small Business Management
Volume 62, 2024 - Issue 2
Research Articles
Market orientation and SME performance: Moderating role of IoT and mediating role of creativity
Muhammad Wasima School of Business & Creative Industries, University of the West of Scotland, UKCorrespondence[email protected]
https://orcid.org/0000-0002-0243-9661
https://orcid.org/0000-0002-0243-9661, Shehzad Ahmeda School of Business & Creative Industries, University of the West of Scotland, UKhttps://orcid.org/0000-0003-0514-1315
https://orcid.org/0000-0003-0514-1315, Tahera Kalsoomb School of Computing, Engineering and Physical Sciences, University of the West of Scotland, UKhttps://orcid.org/0000-0002-9177-1665
https://orcid.org/0000-0002-9177-1665, Mohammad Saud Khanc School of Management, Wellington School of Business and Government, Victoria University of Wellington, New Zealandhttps://orcid.org/0000-0003-0997-7857
https://orcid.org/0000-0003-0997-7857 & Piyya Muhammad Rafi-Ul-Shand Cardiff Management School, Cardiff Metropolitan University, UKhttps://orcid.org/0000-0002-6115-6346
https://orcid.org/0000-0002-6115-6346
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