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Journal of Advertising Volume 15, 1986 - Issue 2
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Research Notes and Communications

Internal Agency Relationships: Account Services and Creative Personnel

Bruce G. Vanden Bergh
,
Sandra J. Smith
&
Jan L. Wicks
Pages 55-60 | Received 18 Dec 1985, Accepted 24 Feb 1986, Published online: 29 May 2013

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Read on this site (6)

Kasey Windels & Mark Stuhlfaut. (2018) New Advertising Agency Roles in the Ever-Expanding Media Landscape. Journal of Current Issues & Research in Advertising 39:3, pages 226-243.
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Mark W. Stuhlfaut & Kasey Windels. (2015) The Creative Code: A moderator of divergent thinking in the development of marketing communications. Journal of Marketing Communications 21:4, pages 241-259.
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Eric Haley, Ronald Taylor & Margaret Morrison. (2014) How Advertising Creatives Define Excellent Planning. Journal of Current Issues & Research in Advertising 35:2, pages 167-189.
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Federico de Gregorio, Yunjae Cheong & Kihan Kim. (2012) Intraorganizational Conflict within Advertising Agencies. Journal of Advertising 41:3, pages 19-34.
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Jaafar El-Murad & Douglas C. West. (2003) Risk and Creativity in Advertising. Journal of Marketing Management 19:5-6, pages 657-673.
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LeonardN. Reid, Karen Whitehill King & DeniseE. Delorme. (1998) Top-Level Agency Creatives Look at Advertising Creativity Then and Now. Journal of Advertising 27:2, pages 1-16.
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Articles from other publishers (6)

Robyn Blakeman, Eric Haley & Maureen Taylor. (2020) Interagency Collaboration: Account and Creative Teams Speak Out About Their Relationship. Journal of Advertising Education 24:1, pages 52-68.
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Robyn Blakeman & Maureen Taylor. (2018) Team Creative Brief: Creative and Account Teams Speak Out on Best Practices. Journal of Advertising Education 23:1, pages 39-52.
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Huw O'Connor, Mark Kilgour, Scott Koslow & Sheila Sasser. (2018) Drivers of Creativity Within Advertising Agencies. Journal of Advertising Research 58:2, pages 202-217.
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Mark Kilgour. 2017. The Cambridge Handbook of Creativity across Domains. The Cambridge Handbook of Creativity across Domains 325 344 .
Dayni Reyes Sanjuán & Rita Peña-Baena Niebles. 2017. Advances in The Human Side of Service Engineering. Advances in The Human Side of Service Engineering 223 234 .
Nancy T. Frontczak & Steven W. Hartley. 2015. Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference 318 322 .

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