Journal of Advertising, Volume 15, Issue 2 (1986)

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Journal of Advertising, Volume 15, Issue 2 (1986)

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Editorial

Editorial
Advertising Ethics
Anthony F. McGann
Page: 3
Published online: 29 May 2013
CitationforAdvertising Ethics | PDF (165.1 KB)
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Original Articles

Article
Conceptualizing Involvement
Judith L. Zaichkowsky
Pages: 4-34
Published online: 29 May 2013
AbstractforConceptualizing Involvement | References | PDF (2 MB)
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Article
Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial
Betsy D. Gelb & George M. Zinkhan
Pages: 15-34
Published online: 29 May 2013
AbstractforHumor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial | References | PDF (1.3 MB)
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Article
A Method for Estimating Target Market Ratings in Television Media Selection
Hugh M. Cannon
Pages: 21-26
Published online: 29 May 2013
AbstractforA Method for Estimating Target Market Ratings in Television Media Selection | References | PDF (1.1 MB)
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Article
The Effect of Verbal and Pictorial Advertising Stimuli on Aesthetic, Utilitarian and Familiarity Perceptions
Elizabeth C. Hirschman
Pages: 27-34
Published online: 29 May 2013
AbstractforThe Effect of Verbal and Pictorial Advertising Stimuli on Aesthetic, Utilitarian and Familiarity Perceptions | References | PDF (1.5 MB)
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Article
The Inclusion of Social-Responsibility Themes by Magazine Advertisers: A Longitudinal Study
David Lill, Charles Gross & Robin Peterson
Pages: 35-41
Published online: 29 May 2013
AbstractforThe Inclusion of Social-Responsibility Themes by Magazine Advertisers: A Longitudinal Study | References | PDF (1.3 MB)
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Article
A Philosophic Defense of Advertising
Jerry Kirkpatrick
Pages: 42-64
Published online: 29 May 2013
AbstractforA Philosophic Defense of Advertising | References | PDF (1.7 MB)
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Article
A Social Adaptation Explanation of the Effects of Surrealism on Advertising
Pamela M. Homer & Lynn R. Kahle
Pages: 50-60
Published online: 29 May 2013
AbstractforA Social Adaptation Explanation of the Effects of Surrealism on Advertising | References | PDF (1.2 MB)
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Research Notes and Communications

Article
Internal Agency Relationships: Account Services and Creative Personnel
Bruce G. Vanden Bergh, Sandra J. Smith & Jan L. Wicks
Pages: 55-60
Published online: 29 May 2013
AbstractforInternal Agency Relationships: Account Services and Creative Personnel | References | PDF (984.9 KB)
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Book Reviews

Book Review
Media Politics: The News Strategies of Presidential Campaigns, Arterton, F. Christopher. Lexington, MA: Lexington Books, 1984. 220 Pp. $27.00
Lynette S. Unger
Page: 61
Published online: 29 May 2013
CitationforMedia Politics: The News Strategies of Presidential Campaigns, Arterton, F. Christopher. Lexington, MA: Lexington Books, 1984. 220 Pp. $27.00 | PDF (187.1 KB)
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Book Review
Benevolent Dictators. Cummings, Bart A. Chicago: Crain Books, 1984. 344 Pp. $24.95
Peter B. Turk
Pages: 61-62
Published online: 29 May 2013
CitationforBenevolent Dictators. Cummings, Bart A. Chicago: Crain Books, 1984. 344 Pp. $24.95 | PDF (362.8 KB)
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Book Review
Paul Rand: A Designer's Art. Rand, Paul. New Haven, CT: Yale University Press, 1985. 239 Pp. $39.95
Karol Griffin Editorial Assistant Journal of Advertising
Page: 62
Published online: 29 May 2013
CitationforPaul Rand: A Designer's Art. Rand, Paul. New Haven, CT: Yale University Press, 1985. 239 Pp. $39.95 | PDF (179.6 KB)
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Book Review
Personal Values and Consumer Psychology. Pitts, Robert E., Jr. and Arch G. Woodside. Lexington, MA: Lexington Books, 1984. 336 Pp. $30.00
Ronald D. Johnson
Pages: 62-64
Published online: 29 May 2013
First Page PreviewforPersonal Values and Consumer Psychology. Pitts, Robert E., Jr. and Arch G. Woodside. Lexington, MA: Lexington Books, 1984. 336 Pp. $30.00 | PDF (670.3 KB)
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Book Review
Exploring Careers in Advertising. Deckinger, E.L. and Jules B. Singer. New York: The Rosen Publishing Group, 1985. 169 Pp. $8.97
Alan D. Fletcher
Page: 64
Published online: 29 May 2013
CitationforExploring Careers in Advertising. Deckinger, E.L. and Jules B. Singer. New York: The Rosen Publishing Group, 1985. 169 Pp. $8.97 | PDF (297.5 KB)
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