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Journal of Advertising Volume 20, 1991 - Issue 1
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Articles

Effects of Disturbing Televised Events on the Acquisition of Information from Subsequently Presented Commercials

Norbert Mundorf
,
Dolf Zillmann
&
Dan Drew
Pages 46-53 | Received 09 Jan 1990, Accepted 02 Oct 1990, Published online: 29 May 2013

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Minkyo Lee, Alex C. Gang, Dae Yeon Kim, In Sung Yeo & Paul M. Pedersen. (2023) The Role of Emotions in Team-licensed Merchandise Consumption: Examining the Relationships among Team Identification, Team Performance, Emotions, and Purchase Intention. Journal of Global Sport Management 0:0, pages 1-20.
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Sela Sar & George Anghelcev. (2015) Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: a global versus local processing explanation. International Journal of Advertising 34:3, pages 421-446.
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Marjolein Moorman, LotteM. Willemsen, PeterC. Neijens & EdithG. Smit. (2012) Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising. Journal of Advertising 41:2, pages 25-38.
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Zheng Wang & Annie Lang. (2012) Reconceptualizing Excitation Transfer as Motivational Activation Changes and a Test of the Television Program Context Effects. Media Psychology 15:1, pages 68-92.
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Fong Yee Chan. (2011) Selling through entertaining: The effect of humour in television advertising in Hong Kong. Journal of Marketing Communications 17:5, pages 319-336.
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Paul Hendriks Vettehen, Johannes Beentjes, Koos Nuijten & Allerd Peeters. (2010) Arousing News Characteristics in Dutch Television News 1990–2004: An Exploration of Competitive Strategies. Mass Communication and Society 14:1, pages 93-112.
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David Westerman, PatricR. Spence & KennethA. Lachlan. (2009) Telepresence and the Exemplification Effects of Disaster News. Communication Studies 60:5, pages 542-557.
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Marjolein Moorman, PeterC. Neijens & EdithG. Smit. (2007) The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting. Journal of Advertising 36:1, pages 121-137.
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Tine Faseur & Maggie Geuens. (2006) Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance. Journal of Advertising 35:4, pages 129-142.
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JohnM. McGrath & Chad Mahood. (2004) The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness. Journal of Current Issues & Research in Advertising 26:2, pages 41-52.
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Bob T. Wu & Stephen J. Newell. (2003) The Impact of Noise on Recall of Advertisements. Journal of Marketing Theory and Practice 11:2, pages 56-65.
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KevinJ. Shanahan, CharlesM. Hermans & MichaelR. Hyman. (2003) Violent Commercials in Television Programs for Children. Journal of Current Issues & Research in Advertising 25:1, pages 61-69.
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BobM. Fennis & ArnoldB. Bakker. (2001) “Stay Tuned—We Will Be Back Right after these Messages”: Need to Evaluate Moderates the Transfer of Irritation in Advertising. Journal of Advertising 30:3, pages 15-25.
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Fuyuan Shen. (2001) Effects of violence and brand familiarity on responses to television commercials. International Journal of Advertising 20:3, pages 381-397.
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StephenJ. Gould, PolaB. Gupta & Sonja Grabner-Kräuter. (2000) Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium. Journal of Advertising 29:4, pages 41-58.
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Rani Shah. (1999) The role of affective reactions in enhancing the recall of public service announcements. New Jersey Journal of Communication 7:1, pages 65-80.
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PolaB. Gupta & StephenJ. Gould. (1997) Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences. Journal of Current Issues & Research in Advertising 19:1, pages 37-50.
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V. Carter Broach$suffix/text()$suffix/text(), ThomasJ. Page$suffix/text()$suffix/text() & R. Dale Wilson. (1995) Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness. Journal of Advertising 24:4, pages 45-54.
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Dolf Zillmann, Rhonda Gibson, VirginiaL. Ordman & CharlesF. Aust. (1994) Effects of upbeat stories in broadcast news. Journal of Broadcasting & Electronic Media 38:1, pages 65-78.
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Lynda Lee Kaid, Mike Chanslor & Mark Hovind. (1992) The influence of program and commercial type on political advertising effectiveness. Journal of Broadcasting & Electronic Media 36:3, pages 303-320.
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Arthur A. Raney, Laura M. Arpan, Kartik Pashupati & Dale A. Brill. (2003) At the movies, on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations. Journal of Interactive Marketing 17:4, pages 38-53.
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Barrie Gunter, Bahman Baluch, Linda J. Duffy & Adrian Furnham. (2002) Children's memory for television advertising: effects of programme–advertisement congruency. Applied Cognitive Psychology 16:2, pages 171-190.
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Adrian Furnham, Barrie Gunter & Freya Richardson. (2006) Effects of Product–Program Congruity and Viewer Involvement on Memory for Televised Advertisements 1 . Journal of Applied Social Psychology 32:1, pages 124-141.
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Stephen J. Newell, Kenneth V. Henderson & Bob T. Wu. (2001) The effects of pleasure and arousal on recall of advertisements during the Super Bowl. Psychology & Marketing 18:11, pages 1135-1153.
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Stephen D. Perry, Stefan A. Jenzowsky, Cynthia M. King, Huiuk Yi, Joe Bob Hester & Jeanne Gartenschlaeger. (1997) Using Humorous Programs as a Vehicle for Humorous Commercials. Journal of Communication 47:1, pages 20-39.
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Tammi S. Feltham & Stephen J. Arnold. (1994) Program Involvement and Ad/Program Consistency as Moderators of Program Context Effects. Journal of Consumer Psychology 3:1, pages 51-77.
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Tammi S. Feltham & Stephen J. Arnold. (2008) Program involvement and ad/program consistency as moderators of program context effects. Journal of Consumer Psychology 3:1, pages 51-77.
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Dolf Zillmann. 1994. Herausforderungen für die Informationstechnik. Herausforderungen für die Informationstechnik 416 428 .

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