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Journal of Advertising Volume 21, 1992 - Issue 1
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Article

Decision Support for Media Selection Using the Analytic Hierarchy Process

Robert F. Dyer George Washington University, USA
,
Ernest H. Forman George Washington University, USA
&
Mohammad A. Mustafa
Pages 59-72 | Published online: 03 Jun 2013

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R Farzipoor Saen. (2011) Media selection in the presence of flexible factors and imprecise data. Journal of the Operational Research Society 62:9, pages 1695-1703.
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Keith Coulter & Joseph Sarkis. (2006) An Application of the Analytic Network Process to the Advertising Media Budget Allocation Decision. International Journal on Media Management 8:4, pages 164-172.
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Yvan Boivin & François Coderre. (1998) A Theory for Assigning Weights to Media Audiences. Journal of Current Issues & Research in Advertising 20:2, pages 63-70.
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ShohrehA. Kaynama & LouiseW. Smith. (1996) Using Consumer Behavior and Decision Models to Aid Students in Choosing a Major. Journal of Marketing for Higher Education 7:2, pages 57-73.
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Shohreh A. Kaynama & Louise W. Smith. (1994) Predicting buying behaviour from buyer intent. Journal of Strategic Marketing 2:4, pages 281-292.
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KimP. Corfman & DonaldR. Lehmann. (1994) The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets. Journal of Advertising 23:2, pages 35-48.
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Aylin YILMAZ & Engin KARAKIŞ. (2022) Analysis of SMEs' Advertising Behaviors with Multi-Criteria Decision Making Methods: The Case of Sivas. Journal of Yaşar University 17:67, pages 776-799.
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Jalil Heidary Dahooie, Mehrdad Estiri, Mahshid Janmohammadi, Edmundas Kazimieras Zavadskas & Zenonas Turskis. (2022) A novel advertising media selection framework for online games in an intuitionistic fuzzy environment. Oeconomia Copernicana 13:1, pages 109-150.
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Umit Hacioglu, Dounia Chlyeh, Mustafa K. Yilmaz, Ekrem Tatoglu & Dursun Delen. (2021) Crafting performance-based cryptocurrency mining strategies using a hybrid analytics approach. Decision Support Systems 142, pages 113473.
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Manu SharmaSudhanshu Joshi. (2019) Optimal Media Mix for IEC Campaigns Using Fuzzy Linguistic Genetic Algorithm: A Study of Swachh Bharat Abhiyan (Clean India Mission). Journal of Operations and Strategic Planning 2:1, pages 1-21.
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Rujee Rodcha, Nitin K. Tripathi & Rajendra Prasad Shrestha. (2019) Comparison of Cash Crop Suitability Assessment Using Parametric, AHP, and FAHP Methods. Land 8:5, pages 79.
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Suchismita Satapathy. 2019. Managing Operations Throughout Global Supply Chains. Managing Operations Throughout Global Supply Chains 258 285 .
Malika Daoud & Djamal Chaabane. (2016) New reduction strategy in the biobjective knapsack problem. International Transactions in Operational Research 25:6, pages 1739-1762.
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Arshia Kaul, Sugandha Aggarwal, Mohan Krishnamoorthy & P. C. Jha. (2018) Multi-period media planning for multi-products incorporating segment specific and mass media. Annals of Operations Research 269:1-2, pages 317-359.
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Hooshang Tadrisi Javan, Amir Khanlari, Omid Motamedi & Hadi Mokhtari. (2016) A hybrid advertising media selection model using AHP and fuzzy-based GA decision making. Neural Computing and Applications 29:4, pages 1153-1167.
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Pi-Fang Hsu, Yi-Wen Su & Chia-Wen Tsai. 2018. Social Media Marketing. Social Media Marketing 163 175 .
Mika Yrjölä. (2015) Uncovering Executive Prioritization: Evaluating Customer Value Propositions with the Pairwise Comparison Method. Journal of Service Science and Management 08:01, pages 1-13.
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Pi-Fang Hsu, Yi-Wen Su & Chia-Wen Tsai. (2015) Developing a Hierarchy Model for Selection of Social Media Manager. International Journal of E-Adoption 7:1, pages 17-31.
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Yunjae Cheong. 2014. The Handbook of International Advertising Research. The Handbook of International Advertising Research 111 123 .
Hajer Ben Mahmoud, Raouf Ketata, Taeib Ben Romdhane & Samir Ben Ahmed. (2011) A multiobjective-optimization approach for a piloted quality-management system: A comparison of two approaches for a case study. Computers in Industry 62:4, pages 460-466.
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H. Ben Mahmoud, R. Ketata, T. Ben Romdhane & S. Ben Ahmed. (2010) Piloting a Quality Management System for study case using Multi-Choice Goal Programming. Piloting a Quality Management System for study case using Multi-Choice Goal Programming.
H. Ben Mahmoud, R. Ketata, T. Ben Romdhane & S. Ben Ahmed. (2010) Multi objective optimization for piloting a Quality Management System: Study case. Multi objective optimization for piloting a Quality Management System: Study case.
Tsuen-Ho Hsu & Frank F.C. Pan. (2009) Application of Monte Carlo AHP in ranking dental quality attributes. Expert Systems with Applications 36:2, pages 2310-2316.
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Matthias Ehrgott & Xavier Gandibleux. 2002. Multiple Criteria Optimization: State of the Art Annotated Bibliographic Surveys. Multiple Criteria Optimization: State of the Art Annotated Bibliographic Surveys 369 444 .
Mark Davies. (2001) Adaptive AHP: a review of marketing applications with extensions. European Journal of Marketing 35:7/8, pages 872-894.
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Masood A Badri. (1999) Combining the analytic hierarchy process and goal programming for global facility location-allocation problem. International Journal of Production Economics 62:3, pages 237-248.
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Frank J. CarmoneJr.Jr., Ali Kara & Stelios H. Zanakis. (1997) A Monte Carlo investigation of incomplete pairwise comparison matrices in AHP. European Journal of Operational Research 102:3, pages 538-553.
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R. L. V. Pinto & Berc Rustem. 1996. Computational Economic Systems. Computational Economic Systems 123 136 .
J. Vila & B. Beccue. (1995) Effect of visualization on the decision maker when using analytic hierarchy process. Effect of visualization on the decision maker when using analytic hierarchy process.

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