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Journal of Advertising Volume 26, 1997 - Issue 3
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Article

Predictors of Advertising Avoidance in Print and Broadcast Media

Paul Surgi Speck School of Business Administration, University of Missouri, St. Louis, USA
&
Michael T. Elliott School of Business Administration, University of Missouri, St. Louis, USA
Pages 61-76 | Published online: 31 May 2013

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