Citations (48)
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João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira & Janaina de Moura Engracia Giraldi. (2023) Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads. International Journal of Advertising 42:8, pages 1242-1266.
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Yongwoog Andrew Jeon, Yuhosua Ryoo & Hye Jin Yoon. (2022) Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior. Journal of Advertising 0:0, pages 1-18.
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Emma Beuckels, Liselot Hudders, Veroline Cauberghe, Klaas Bombeke, Wouter Durnez & Jessica Morton. (2021) To Fit In or to Stand out? An Eye-Tracking Study Investigating Online Banner Effectiveness in a Media Multitasking Context. Journal of Advertising 50:4, pages 461-478.
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Emma Beuckels, Steffi De Jans, Veroline Cauberghe & Liselot Hudders. (2021) Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness. Journal of Advertising 50:2, pages 197-206.
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Sweta Chaturvedi Thota. (2021) What is brandjacking? Origin, conceptualization and effects of perceived dimensions of truth, mockery and offensiveness. International Journal of Advertising 40:2, pages 292-310.
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Hye Young Kim, Ji Hee Song & Jong-Ho Lee. (2019) When are personalized promotions effective? The role of consumer control. International Journal of Advertising 38:4, pages 628-647.
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Snezhanka Kazakova, Verolien Cauberghe, Liselot Hudders & Christophe Labyt. (2016) The Impact of Media Multitasking on the Cognitive and Attitudinal Responses to Television Commercials: The Moderating Role of Type of Advertising Appeal. Journal of Advertising 45:4, pages 403-416.
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Zahra Seyedghorban, Hossein Tahernejad & Margaret Jekanyika Matanda. (2016) Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension. Journal of Advertising 45:1, pages 120-129.
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RebekahH. Nagler. (2014) Adverse Outcomes Associated With Media Exposure to Contradictory Nutrition Messages. Journal of Health Communication 19:1, pages 24-40.
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Gonzalo Luna Cortés & Marcelo Royo Vela. (2013) The Antecedents of Consumers’ Negative Attitudes Toward SMS Advertising: A Theoretical Framework and Empirical Study. Journal of Interactive Advertising 13:2, pages 109-117.
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MartinK.J. Waiguny, MichelleR. Nelson & Bernhard Marko. (2013) How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over. Journal of Advertising 42:2-3, pages 155-169.
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Ignacio Redondo. (2012) Assessing the appropriateness of movies as vehicles for promoting tourist destinations. Journal of Travel & Tourism Marketing 29:7, pages 714-729.
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TaeHyun Baek & Mariko Morimoto. (2012) Stay Away From Me. Journal of Advertising 41:1, pages 59-76.
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Sweta Chaturvedi Thota, Ji Hee Song & Abhijit Biswas. (2012) Is a website known by the banner ads it hosts?. International Journal of Advertising 31:4, pages 877-905.
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Susan Chang & Mariko Morimoto. (2011) Electronic Marketing Communications: An Evolving Environment, but Similar Story Regarding the Perception of Unsolicited Commercial E-Mail and Postal Direct Mail. Journal of Promotion Management 17:3, pages 360-376.
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Shintaro Okazaki, Barbara Mueller & CharlesR. Taylor. (2010) Measuring Soft-Sell Versus Hard-Sell Advertising Appeals. Journal of Advertising 39:2, pages 5-20.
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Mariko Morimoto & Susan Chang$suffix/text()$suffix/text(). (2009) Psychological Factors Affecting Perceptions of Unsolicited Commercial E-mail. Journal of Current Issues & Research in Advertising 31:1, pages 63-73.
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Joanna Phillips & StephanieM. Noble. (2007) Simply Captivating: Understanding Consumers' Attitudes Toward the Cinema as an Advertising Medium. Journal of Advertising 36:1, pages 81-94.
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Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli & Jesper Clement. (2020) A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads. Journal of Advertising Research 60:1, pages 71-86.
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