Nobuyuki Fukawa, Yu‐Shan (Sandy) Huang & Barry J. Babin. (2023) Pepper, just show me the way! How robotic shopping assistants should look and act. Journal of Consumer Behaviour.
Crossref

Shiming Deng, Rachel Chen & Lingli Wu. (2023) Strategic fit revelation with advertising. Decision Support Systems, pages 114103.
Crossref

Georgia Lavranou, Maeve Henchion, Mary B. McCarthy & Seamus J. O’Reilly. (2023) Valorizing meat by-products for human consumption: understanding consumer attitude formation processes. Frontiers in Animal Science 4.
Crossref

Raymond Lavoie & Kelley Main. (2022) Optimizing product trials by eliciting flow states: the enabling roles of curiosity, openness and information valence. European Journal of Marketing 56:13, pages 50-77.
Crossref

Lu Zhang, Wei Wei, Nathaniel D. Line & Yusi Cheng. (2021) When positive reviews backfire: The effect of review dispersion and expectation disconfirmation on Airbnb guests’ experiences. International Journal of Hospitality Management 96, pages 102979.
Crossref

Natalia Vila-López, Ines Kuster-Boluda & Adrian Alacreu-Crespo. (2021) Designing a Low-Fat Food Packaging: Comparing Consumers’ Responses in Virtual and Physical Shopping Environments. Foods 10:2, pages 211.
Crossref

Adrian Lehr, Marion Buettgen, Sabine Benoit & Katrin Merfeld. (2020) Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services. Psychology & Marketing 37:5, pages 705-723.
Crossref

Xinlin Yao, Xianghua Lu, Chee Wei Phang & Sulin Ba. (2017) Dynamic sales impacts of online physical product sampling. Information & Management 54:5, pages 599-612.
Crossref

Cristina del Campo, Sandra Pauser, Elisabeth Steiner & Rudolf Vetschera. (2016) Decision making styles and the use of heuristics in decision making. Journal of Business Economics 86:4, pages 389-412.
Crossref

Nobuyuki Fukawa & Ronald W. Niedrich. (2015) A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference. Psychology & Marketing 32:11, pages 1061-1078.
Crossref

Insaf Ben Amor & Francis Guilbert. 2015. Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference. Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference 139 144 .

Michael Proksch, Ulrich R. Orth & Franziska Bethge. (2013) Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands. Journal of Consumer Behaviour 12:4, pages 318-326.
Crossref

Raquel Gurrea, Carlos Orús & Carlos Flavián. (2013) The role of symbols signalling the product status on online users' information processing. Online Information Review 37:1, pages 8-27.
Crossref

Yanbin Tu & Min Lu. (2012) A Study of Online Digital Music Evaluation. International Journal of Online Marketing 2:2, pages 25-43.
Crossref

Alexander E. Saak. (2012) Dynamic Informative Advertising of New Experience Goods. The Journal of Industrial Economics 60:1, pages 104-135.
Crossref

Doreen Kum & Yih Hwai Lee. (2010) The joint effects of advertising and product trial: A source-monitoring perspective. Marketing Letters 22:3, pages 213-226.
Crossref

Byoungsoo Kim & Jungsuk Oh. (2011) The difference of determinants of acceptance and continuance of mobile data services: A value perspective. Expert Systems with Applications 38:3, pages 1798-1804.
Crossref

Jing Bill Xu & Andrew Chan. (2010) A conceptual framework of hotel experience and customer‐based brand equity. International Journal of Contemporary Hospitality Management 22:2, pages 174-193.
Crossref

Insaf Ben Amor & Francis Guilbert. (2009) Influences on free samples usage within the luxury cosmetic market. Direct Marketing: An International Journal 3:1, pages 67-82.
Crossref

HongSungJun & park jong chul. (2009) Relationship between Experience Components and Store Performance in Mobile Industry. Journal of Product Research 27:1, pages 109-121.
Crossref

Stephen J. Hoch. (2002) Product Experience Is Seductive. Journal of Consumer Research 29:3, pages 448-454.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.

People also read
Recommended articles
Cited by

To cite this article:

Reference style: APA Chicago Harvard

Citation copied to clipboard

Reference styles above use APA (6th edition), Chicago (16th edition) & Harvard (10th edition)

Download citation

Download a citation file in RIS format that can be imported by citation management software including EndNote, ProCite, RefWorks and Reference Manager.

Choose format: RIS BibTex RefWorks Direct Export

Choose options: Citation Citation & abstract Citation & references

Advertising's Influence on Subsequent Product Trial Processing

Articles from other publishers (21)

Information for

Open access

Opportunities

Help and information

Your download is now in progress and you may close this window

Login or register to access this feature