Citations (123)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (36)
Yeayoung Noh, Na Young Ahn & Aaron J. Anderson. (2023) Do consumers care about human brands?: A case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy. European Sport Management Quarterly 23:6, pages 1732-1758.
Read now
Read now
Mark Tadajewski. (2023) Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations. Journal of Advertising 0:0, pages 1-22.
Read now
Read now
Silvia Magnanini, Daniel Trabucchi & Roberto Verganti. (2023) Convergence in innovation: the perception of synthesis in articulating a new strategic vision. Innovation 25:3, pages 305-327.
Read now
Read now
George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi. (2023) The Ideal Advertising Professor: A ZMET-Based Inquiry. Journal of Current Issues & Research in Advertising 44:2, pages 169-191.
Read now
Read now
Xing Liu, Suixian Yang & Yanxi Wu. (2023) Product emotional design method based on image metaphor: a technical note. Journal of Engineering Design 34:2, pages 180-201.
Read now
Read now
Dooseon Jung. (2022) Travel risks in the COVID-19 age: using Zaltman Metaphor Elicitation Technique (ZMET). Current Issues in Tourism 25:24, pages 3994-4013.
Read now
Read now
Naveen Donthu, Weng Marc Lim, Satish Kumar & Debidutta Pattnaik. (2022) The Journal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review. Journal of Advertising 51:2, pages 153-187.
Read now
Read now
Clement Levallois, Ale Smidts & Paul Wouters. (2021) The emergence of neuromarketing investigated through online public communications (2002–2008). Business History 63:3, pages 443-466.
Read now
Read now
Mary Elizabeth Brooks, Clay M. Craig & Shannon Bichard. (2020) Exploring Ads of the World: How Social Issues Are Framed in Global Advertisements. Howard Journal of Communications 31:2, pages 150-170.
Read now
Read now
Varisha Rehman. (2019) Attitudinal change in children: An insight from three decade of advertising campaigns in India. Journal of Marketing Communications 25:8, pages 884-911.
Read now
Read now
Barbara Czarnecka & Bruno Schivinski. (2019) Do Consumers Acculturated to Global Consumer Culture Buy More Impulsively? The Moderating Role of Attitudes towards and Beliefs about Advertising. Journal of Global Marketing 32:4, pages 219-238.
Read now
Read now
Mark Henderson Arnold. (2019) “There Is No Man Living Who Isn’t Capable of Doing More Than He Thinks He Can Do” … With Cognitive Enhancement. AJOB Neuroscience 10:1, pages 54-56.
Read now
Read now
Nam Young Kim. (2018) The Effect Of Advertising Content Control On Advertising Effectiveness In The Different Forced Exposure Circumstance. Journal of Promotion Management 24:6, pages 845-862.
Read now
Read now
Melika Kordrostami, Akshaya Vijayalakshmi & Russell N. Laczniak. (2018) Children’s media socialisation: parental concerns and mediation in Iran. Journal of Marketing Management 34:9-10, pages 819-840.
Read now
Read now
Nam Young Kim. (2018) The Effect of Ad Customization and Ad Variation on Internet Users' Perceptions of Forced Multiple Advertising Exposures and Attitudes. Journal of Interactive Advertising 18:1, pages 15-27.
Read now
Read now
Anu Valtonen & Elina Närvänen. (2015) Gendered reading of the body in the bed. Journal of Marketing Management 31:15-16, pages 1583-1601.
Read now
Read now
Pablo Briñol, Derek D. Rucker & Richard E. Petty. (2015) Naïve theories about persuasion: implications for information processing and consumer attitude change. International Journal of Advertising 34:1, pages 85-106.
Read now
Read now
Martin Eisend. (2015) Persuasion knowledge and third-person perceptions in advertising: the moderating effect of regulatory competence. International Journal of Advertising 34:1, pages 54-69.
Read now
Read now
Mark W. Stuhlfaut & Bruce G. Vanden Bergh. (2014) Creativity is …: A metaphoric model of the creative thought process. Journal of Marketing Communications 20:6, pages 383-396.
Read now
Read now
Margaret L. McGladrey. (2014) Becoming Tween Bodies: What Preadolescent Girls in the US Say About Beauty, The “Just-Right Ideal,” and the “Disney Girls”. Journal of Children and Media 8:4, pages 353-370.
Read now
Read now
Chiao Ling Yang, Catheryn Khoo-Lattimore & Mun Yee Lai. (2014) Eat to Live or Live to Eat? Mapping Food and Eating Perception of Malaysian Chinese. Journal of Hospitality Marketing & Management 23:6, pages 579-600.
Read now
Read now
Stephen Lloyd & ArchG. Woodside. (2013) Animals, archetypes, and advertising (A3): The theory and the practice of customer brand symbolism. Journal of Marketing Management 29:1-2, pages 5-25.
Read now
Read now
Laura
F. Bright & Terry Daugherty. (2012) Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments. Journal of Marketing Communications 18:1, pages 19-37.
Read now
Read now
RaymondW. Gibbs$suffix/text()$suffix/text(). (2011) Evaluating Conceptual Metaphor Theory. Discourse Processes 48:8, pages 529-562.
Read now
Read now
Stevie Watson, CassandraD. Wells & Elania
Jemison Hudson. (2011) The Effects of Idealized Advertising Imagery on Social Comparisons, Psychological and Emotional Outcomes, and Consumer Vulnerability: A Conceptual Model. Journal of Promotion Management 17:4, pages 407-417.
Read now
Read now
Shuchih
Ernest Chang & Ying-Hui
Vera Pan. (2011) Exploring factors influencing mobile users' intention to adopt multimedia messaging service. Behaviour & Information Technology 30:5, pages 659-672.
Read now
Read now
Kevin
Ann Kelsmark, Paul Dion, Russell Abratt & Leann Mischel. (2011) The Impact of Sexual Imagery in Advertising: Comparing Hispanics’ and Non-Hispanics’ Attitudes and Responses Toward Print Ads. Journal of Promotion Management 17:1, pages 114-131.
Read now
Read now
Pieter
C. M. Cornelis. (2010) Achieving Attraction Accountability Through an Attraction Response Matrix. Journal of Travel & Tourism Marketing 27:4, pages 361-382.
Read now
Read now
A.M. Kent & A.E. Kirby. (2009) The design of the store environment and its implications for retail image. The International Review of Retail, Distribution and Consumer Research 19:4, pages 457-468.
Read now
Read now
Yann Truong, Rod McColl & Irena Descubes. (2009) Testing U.S. Advertising Belief and Attitude Measures in France. Journal of Euromarketing 18:1, pages 35-46.
Read now
Read now
JosefaD. Martín-Santana & Asunción Beerli-Palacio. (2008) Why Attitudes Toward Advertising Are Not Universal: Cultural Explanations. Journal of Euromarketing 17:3-4, pages 159-181.
Read now
Read now
Se‐Hoon Jeong. (2008) Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?. Journal of Marketing Communications 14:1, pages 59-73.
Read now
Read now
Ali
Riza Apil, Erdener Kaynak & Serkan Yalcin. (2007) Foreign Product Purchase Behavior in Transition Economies: An Empirical Analysis of Product Information Sources Among Georgian Consumers. Journal of Promotion Management 13:3-4, pages 321-337.
Read now
Read now
Steve Burt, Ulf Johansson & Åsa Thelander. (2007) Retail Image as Seen through Consumers' Eyes: Studying International Retail Image through Consumer Photographs of Stores. The International Review of Retail, Distribution and Consumer Research 17:5, pages 447-467.
Read now
Read now
Stephen J. Gould & Pola B. Gupta. (2006) "COME ON DOWN": How Consumers View Game Shows and the Products Placed in Them. Journal of Advertising 35:1, pages 65-81.
Read now
Read now
Froukje Sleeswijk Visser, Pieter Jan Stappers, Remko van der Lugt & Elizabeth B-N Sanders. (2005) Contextmapping: experiences from practice. CoDesign 1:2, pages 119-149.
Read now
Read now
Articles from other publishers (87)
Shuvam Chatterjee & Pawel Bryla. (2023) Mapping consumers’ semi-conscious decisions with the use of ZMET in a retail market setup. DECISION.
Crossref
Crossref
Nindiya Putri Ramadina, Muhammad Kevin Adam, Fani Swadini & Yuniarty. (2023) The Effect of Out-of-Home Promotion Media on Brand Awareness Impact on Kopi Tubruk Gadjah's Purchase Intention. The Effect of Out-of-Home Promotion Media on Brand Awareness Impact on Kopi Tubruk Gadjah's Purchase Intention.
Elizabeth Crosby, Kim McKeage, Terri L Rittenburg & Natalie R Adkins. (2022) Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies. International Journal of Market Research 65:2-3, pages 320-339.
Crossref
Crossref
Elisabetta Savelli & Federica Murmura. (2023) The intention to consume healthy food among older Gen-Z: Examining antecedents and mediators. Food Quality and Preference 105, pages 104788.
Crossref
Crossref
Vikram R. Bhargava & Suneal Bedi. (2021) Brand as Promise. Journal of Business Ethics 179:3, pages 919-936.
Crossref
Crossref
Hai Chung Pham, Lien Nguyen, Phuong Tran & Thuy Tran. (2022) Exploring Facebook Identity Construction of Vietnamese Netizens. Acta Informatica Pragensia 11:2, pages 218-240.
Crossref
Crossref
Elena Proietti & Michela Addis. 2022. Contemporary Approaches Studying Customer Experience in Tourism Research. Contemporary Approaches Studying Customer Experience in Tourism Research
197
222
.
Feyza AĞLARGÖZ. (2022) Sürdürülebilir Tüketimde Yeniden Amaçlandırmanın Görsellerle AnlamlandırılmasıMaking Sense of Repurposing In Sustainable Consumption By Visuals. Alanya Akademik Bakış 6:2, pages 2457-2479.
Crossref
Crossref
Marianna Yu. Ababkova, Nadezhda N. Pokrovskaia, Veronika L. Leontyeva & Marina S. Arkannikova. 2022. Technology, Innovation and Creativity in Digital Society. Technology, Innovation and Creativity in Digital Society
297
309
.
Peng Gao, Heng Jiang, Ying Xie & Yu Cheng. (2021) The Triggering Mechanism of Short Video Customer Inspiration – Qualitative Analysis Based on the Repertory Grid Technique. Frontiers in Psychology 12.
Crossref
Crossref
Dasom Park & Kiechan Namkung. (2021) Exploring Users’ Mental Models for Anthropomorphized Voice Assistants through Psychological Approaches. Applied Sciences 11:23, pages 11147.
Crossref
Crossref
Dongjae (Jay) Lim, Jhih-Syuan Lin, Un Chae Chung & Youngjee Ko. (2021) The role of construal fit in threat appeal to persuade young drivers not to text while driving. Journal of Social Marketing 11:4, pages 406-423.
Crossref
Crossref
M. Bilal Akbar, Lawrence B. Ndupu, Jeff French & Alison Lawson. (2021) Social marketing: advancing a new planning framework to guide programmes. RAUSP Management Journal 56:3, pages 266-281.
Crossref
Crossref
Fasih Ahmed, Quratul Ain & Shazia Akbar Ghilzai. (2021) AN ECOLINGUISTIC ANALYSIS OF THE USE OF METAPHOR TO ENHANCE THE VALUE OF PRODUCTS IN ADVERTISEMENTS. Humanities & Social Sciences Reviews 9:3, pages 01-08.
Crossref
Crossref
İbrahim Taylan Dörtyol. (2020) Do consumers need to smell? Scale development and validation. Journal of Sensory Studies 36:2.
Crossref
Crossref
Francesco Di Gruttola, Andrea P. Malizia, Sonia D'Arcangelo, Nicola Lattanzi, Emiliano Ricciardi & Maria Donata Orfei. (2021) The Relation Between Consumers' Frontal Alpha Asymmetry, Attitude, and Investment Decision. Frontiers in Neuroscience 14.
Crossref
Crossref
Eva Delacroix, Alain Jolibert, Élisa Monnot & Philippe Jourdan. 2021. Marketing Research. Marketing Research
27
55
.
Alicja Grochowska, Magdalena Gąsiorowska & Piotr Hajda. 2021. Advances in Advertising Research (Vol. XI). Advances in Advertising Research (Vol. XI)
13
29
.
Claudia A. Rademaker, Marla Royne Stafford & Mikael Andéhn. (2020) Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes. Journal of Advertising Research 60:3, pages 290-304.
Crossref
Crossref
Ibrahim Taylan Dortyol. (2020) Being Jean-Baptiste Grenouille: on the trail of consumers' olfactory perceptions. Qualitative Research Journal 20:2, pages 188-204.
Crossref
Crossref
BAŞAK KALKAN & GÜLFEM GÜRSES. (2020) Analysis of Deep Perceptions of Distance Education System Within The Framework of The Phenomenology of Gender. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, pages 349-373.
Crossref
Crossref
Katarzyna Kozioł-Nadolna & Joanna Wiśniewska. (2020) Supporting Managerial Decisions with IDI in the Organization’s Innovative Activities. Procedia Computer Science 176, pages 2783-2793.
Crossref
Crossref
Charles Hancock & Carley Foster. (2019) Exploring the ZMET methodology in services marketing. Journal of Services Marketing 34:1, pages 48-58.
Crossref
Crossref
Haseeb Ahmed Shabbir, Hala Maalouf, Michele Griessmair, Nazan Colmekcioglu & Pervaiz Akhtar. (2018) Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach. Journal of Business Ethics 159:3, pages 727-744.
Crossref
Crossref
Mary FitzPatrick, Bronwyn Elphingston‐Jolly, Lorraine Friend & Penny Payne. (2019) Possessions and Self in the Identity Work of Survivors of Domestic Violence. Journal of Consumer Psychology 29:2, pages 167-186.
Crossref
Crossref
Qi Guo, Chengqi Xue, Mingjiu Yu & Zhangfan Shen. (2019) A New User Implicit Requirements Process Method Oriented to Product Design. Journal of Computing and Information Science in Engineering 19:1.
Crossref
Crossref
José Martins, Catarina Costa, Tiago Oliveira, Ramiro Gonçalves & Frederico Branco. (2019) How smartphone advertising influences consumers' purchase intention. Journal of Business Research 94, pages 378-387.
Crossref
Crossref
Arnd Florack & Martin Scarabis. 2019. Handbuch Markenführung. Handbuch Markenführung
1121
1137
.
Mingjie Ji & Brian King. (2018) Explaining the embodied hospitality experience with ZMET. International Journal of Contemporary Hospitality Management 30:11, pages 3442-3461.
Crossref
Crossref
Valentina Cuccio. 2018. Attention to Metaphor. Attention to Metaphor.
Patrick van Esch, Denni Arli, Jenny Castner, Nabanita Talukdar & Gavin Northey. (2018) Consumer attitudes towards bloggers and paid blog advertisements: what’s new?. Marketing Intelligence & Planning 36:7, pages 778-793.
Crossref
Crossref
Kim McKeage, Elizabeth Crosby & Terri Rittenburg. (2017) Living in a Gender-Binary World. Journal of Macromarketing 38:1, pages 73-90.
Crossref
Crossref
Francisco J. Mesías & Miguel Escribano. 2018. Methods in Consumer Research, Volume 1. Methods in Consumer Research, Volume 1
79
102
.
Hilda Bongazana Dondolo. (2017) Negative factors of beliefs toward advertising on Facebook and their effect on attitudes. Problems and Perspectives in Management 15:2, pages 404-410.
Crossref
Crossref
Magdalena Danileț & Claudia Stoian. (2017) Using ZMET for Investigating the Role of Social Media in the Employment Process. Review of Economic and Business Studies 10:1, pages 9-32.
Crossref
Crossref
Arch G. Woodside. 2016. Case Study Research. Case Study Research
501
530
.
Elizabeth J. Wilson & Esi A. Elliot. (2016) Brand meaning in higher education: Leaving the shallows via deep metaphors. Journal of Business Research 69:8, pages 3058-3068.
Crossref
Crossref
Eva Delacroix. 2016. Les Grands Auteurs en Marketing. Les Grands Auteurs en Marketing
433
449
.
Po-Ju Chen. (2016) From fantasy to reality: Transformation of native visitor experiences. Journal of Business Research 69:2, pages 985-991.
Crossref
Crossref
Samantha Hogan, Jenni Romaniuk & Margaret Faulkner. (2016) Comparing Approaches to Elicit Brand Attributes both Face-to-face and Online. International Journal of Market Research 58:1, pages 57-78.
Crossref
Crossref
Arnd Florack & Martin Scarabis. 2016. Handbuch Markenführung. Handbuch Markenführung
1
17
.
Jian Han & Neng Liang. (2015) In Their Own Eyes and Voices. Journal of Management Education 39:6, pages 741-773.
Crossref
Crossref
Jens Stach. (2015) A conceptual framework for the assessment of brand congruent sensory modalities. Journal of Brand Management 22:8, pages 673-694.
Crossref
Crossref
Diana Rieger, Franzisca Bartz & Gary Bente. (2015) Reintegrating the Ad. Journal of Media Psychology 27:2, pages 64-77.
Crossref
Crossref
George Anghelcev, Mun-Young Chung, Sela Sar & Brittany R.L. Duff. (2015) A ZMET-based analysis of perceptions of climate change among young South Koreans. Journal of Social Marketing 5:1, pages 56-82.
Crossref
Crossref
Maria Frostling-Henningsson, Martin Hedbom & Ludvig Wilandh. (2014) Intentions to buy “organic” not manifested in practice. British Food Journal 116:5, pages 872-887.
Crossref
Crossref
Sylvia von Wallpach & Maria Kreuzer. (2013) Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors. Journal of Business Research 66:9, pages 1325-1331.
Crossref
Crossref
Stephen Lloyd & Arch Woodside. (2013) Corporate brand‐rapture theory: antecedents, processes, and consequences. Marketing Intelligence & Planning 31:5, pages 472-488.
Crossref
Crossref
Susan J. Robinson, Adam Stellato, Jennifer Stephens, Susan Kirby, Ann Forsythe & Megan B. Ivankovich. (2013) On the Road to Well-Being: The Development of a Communication Framework for Sexual Health. Public Health Reports 128:2_suppl1, pages 43-52.
Crossref
Crossref
Carol M. Megehee & Deborah F. Spake. (2012) Consumer enactments of archetypes using luxury brands. Journal of Business Research 65:10, pages 1434-1442.
Crossref
Crossref
Kelty Logan, Laura F. Bright & Harsha Gangadharbatla. (2012) Facebook versus television: advertising value perceptions among females. Journal of Research in Interactive Marketing 6:3, pages 164-179.
Crossref
Crossref
BRENT A. ZENOBIA & CHARLES M. WEBER. (2013) BRIDGING THE GAP BETWEEN ARTIFICIAL MARKET SIMULATIONS AND QUALITATIVE RESEARCH IN DIFFUSION OF INNOVATION. International Journal of Innovation and Technology Management 09:04, pages 1250026.
Crossref
Crossref
François A. Carrillat & Alain d'Astous. (2012) The sponsorship‐advertising interface: is less better for sponsors?. European Journal of Marketing 46:3/4, pages 562-574.
Crossref
Crossref
SHANNON B. RINALDO. (2012) Consumer Independence, Vulnerability and Public Policy: The Case of Free Matter for the Blind. Journal of Consumer Affairs 46:1, pages 107-119.
Crossref
Crossref
Zia Ul Haq. (2012) Affiliate marketing programs: A study of consumer attitude towards affiliate marketing programs among Indian users. International Journal of Research Studies in Management 1:1.
Crossref
Crossref
Nam Young Kim & S. Shyam Sundar. (2012) Personal Relevance Versus Contextual Relevance. Journal of Media Psychology 24:3, pages 89-101.
Crossref
Crossref
Philippe Robert-Demontrond & Nil Özçaǧlar-Toulouse. (2011) The Semantic Ambiguities of Fair Trade: A Micro-Mythanalysis of the Imaginaries of Consumption. Recherche et Applications en Marketing (English Edition) 26:4, pages 53-69.
Crossref
Crossref
Philippe Robert-Demontrond & Nil Özçağlar-Toulouse. (2011) Les ambiguïtés sémantiques du commerce équitable: micro-mythanalyse des imaginaires de consommation. Recherche et Applications en Marketing (French Edition) 26:4, pages 53-70.
Crossref
Crossref
Sunghyup Sean Hyun, Wansoo Kim & Myong Jae Lee. (2011) The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal. International Journal of Hospitality Management 30:3, pages 689-700.
Crossref
Crossref
Saba ColakogluJon Littlefield. (2010) Teaching Organizational Culture Using a Projective Technique: Collage Construction. Journal of Management Education 35:4, pages 564-585.
Crossref
Crossref
Laura F. Bright. 2011. Handbook of Research on Digital Media and Advertising. Handbook of Research on Digital Media and Advertising
32
51
.
Po-Ju Chen. (2010) Differences between male and female sport event tourists: A qualitative study. International Journal of Hospitality Management 29:2, pages 277-290.
Crossref
Crossref
Alke Töllner. 2010. Marketing von Solutions. Marketing von Solutions
83
108
.
Salvador del Barrio-García & Teodoro Luque-Martínez. (2009) The Value of Client Perceptions in University Strategic Planning: An Empirical Research Study. Industry and Higher Education 23:6, pages 423-436.
Crossref
Crossref
Caroline Lego Muñoz & Natalie T. Wood. (2009) A recipe for success: understanding regional perceptions of authenticity in themed restaurants. International Journal of Culture, Tourism and Hospitality Research 3:3, pages 269-280.
Crossref
Crossref
Sun-Young ParkJames F. Petrick. (2009) Examining current non-customers: A cruise vacation case. Journal of Vacation Marketing 15:3, pages 275-293.
Crossref
Crossref
Meera Venkatraman & Teresa Nelson. (2008) From servicescape to consumptionscape: a photo-elicitation study of Starbucks in the New China. Journal of International Business Studies 39:6, pages 1010-1026.
Crossref
Crossref
Arch G. Woodside. (2008) Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self. Journal of Business Research 61:5, pages 480-487.
Crossref
Crossref
Morris B. Holbrook & Arch G. Woodside. (2008) Animal companions, consumption experiences, and the marketing of pets: Transcending boundaries in the animal–human distinction. Journal of Business Research 61:5, pages 377-381.
Crossref
Crossref
Yong Jian Wang & Michael S. Minor. (2008) Validity, reliability, and applicability of psychophysiological techniques in marketing research. Psychology & Marketing 25:2, pages 197-232.
Crossref
Crossref
Don Turnbull & Laura F. Bright. (2008) Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level. International Journal of Electronic Business 6:2, pages 149.
Crossref
Crossref
Po-Ju Chen. 2008.
29
51
.
Elizabeth C. Hirschman. (2016) Metaphor in the marketplace. Marketing Theory 7:3, pages 227-248.
Crossref
Crossref
Ronald Paul Hill & Jeannie Gaines. (2007) The Consumer Culture of Poverty: Behavioral Research Findings and Their Implications in an Ethnographic Context. The Journal of American Culture 30:1, pages 81-95.
Crossref
Crossref
Shuchih Ernest Chang, Ying-Jiun Hsieh, Tzong-Ru Lee, Chun-Kuei Liao & Shiau-Ting Wang. 2007. Advances in Web and Network Technologies, and Information Management. Advances in Web and Network Technologies, and Information Management
276
286
.
Heribert Gierl & Sandra Reich. (2006) Werbewirkung durch Imagery-Processing. Journal für Betriebswirtschaft 56:2, pages 67-104.
Crossref
Crossref
Birgit Trauer. (2006) Conceptualizing special interest tourism—frameworks for analysis. Tourism Management 27:2, pages 183-200.
Crossref
Crossref
Chingching Chang. (2006) Beating the News Blues: Mood Repair Through Exposure to Advertising. Journal of Communication 56:1, pages 198-217.
Crossref
Crossref
. 2006. A Theory of Marketing. A Theory of Marketing
161
166
.
Erin E. Baca, Juan HolguinJrJr & Andreas W. Stratemeyer. (2005) Direct‐to‐consumer advertising and young consumers: building brand value. Journal of Consumer Marketing 22:7, pages 379-387.
Crossref
Crossref
Dan Freeman, Merrie Brucks & Melanie Wallendorf. (2005) Young children's understandings of cigarette smoking. Addiction 100:10, pages 1537-1545.
Crossref
Crossref
Valter Afonso Vieira & Fernando Tibola. (2005) Pesquisa qualitativa em marketing e suas variações: trilhas para pesquisas futuras. Revista de Administração Contemporânea 9:2, pages 9-33.
Crossref
Crossref
Sridhar Balasubramanian, Rajagopal Raghunathan & Vijay Mahajan. (2005) Consumers in a multichannel environment: Product utility, process utility, and channel choice. Journal of Interactive Marketing 19:2, pages 12-30.
Crossref
Crossref
Ellen van Kleef, Hans C.M. van Trijp & Pieternel Luning. (2005) Consumer research in the early stages of new product development: a critical review of methods and techniques. Food Quality and Preference 16:3, pages 181-201.
Crossref
Crossref
Morna S.Y. Lee, Peter J. McGoldrick, Kathleen A. Keeling & Joanne Doherty. (2003) Using ZMET to explore barriers to the adoption of 3G mobile banking services. International Journal of Retail & Distribution Management 31:6, pages 340-348.
Crossref
Crossref
Ronald Paul Hill. (2016) Consumer Culture and the Culture of poverty: Implications for Marketingtheory and Practice. Marketing Theory 2:3, pages 273-293.
Crossref
Crossref
Constance E. Bagley, Gavin Clarkson & Rachel Power. (2006) Deep Links: Business School Students' Perceptions of the Role of Law and Ethics in Business. SSRN Electronic Journal.
Crossref
Crossref