Journal of Advertising, Volume 30, Issue 4 (2001)

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Journal of Advertising, Volume 30, Issue 4 (2001)

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Articles

Article
Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
Robin A. Coulter, Gerald Zaltman & Keith S. Coulter
Pages: 1-21
Published online: 31 May 2013
AbstractforInterpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique | References | PDF (4.1 MB)
  • 1935 Views
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Article
The “Risky Business” of Binge Drinking among College Students: Using Risk Models for PSAs and Anti-Drinking Campaigns
Joyce M. Wolburg
Pages: 23-39
Published online: 31 May 2013
AbstractforThe “Risky Business” of Binge Drinking among College Students: Using Risk Models for PSAs and Anti-Drinking Campaigns | References | PDF (2.8 MB)
  • 987 Views
  • 57 CrossRef citations
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Article
Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services
Dwane Hal Dean & Abhijit Biswas
Pages: 41-57
Published online: 31 May 2013
AbstractforThird-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services | References | PDF (2.6 MB)
  • 1643 Views
  • 154 CrossRef citations
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Article
Estimating Differential Lag Effects for Multiple Media across Multiple Stores
David Berkowitz, Arthur Allaway & Giles D'souza
Pages: 59-65
Published online: 31 May 2013
AbstractforEstimating Differential Lag Effects for Multiple Media across Multiple Stores | References | PDF (1.1 MB)
  • 115 Views
  • 24 CrossRef citations
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Article
The Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluations
Paul Chao
Pages: 67-81
Published online: 31 May 2013
AbstractforThe Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluations | References | PDF (2 MB)
  • 477 Views
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Article
Cultural Values Reflected in Chinese and American Television Advertising
Carolyn A. Lin
Pages: 83-94
Published online: 31 May 2013
AbstractforCultural Values Reflected in Chinese and American Television Advertising | References | PDF (2 MB)
  • 2362 Views
  • 134 CrossRef citations
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Research in Brief

Article
Image Communicated by the Use of 99 Endings in Advertised Prices
Robert M. Schindler & Thomas M. Kibarian
Pages: 95-99
Published online: 31 May 2013
AbstractforImage Communicated by the Use of 99 Endings in Advertised Prices | References | PDF (788.4 KB)
  • 342 Views
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