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Jonathan Ross Gilbert & Marla Royne Stafford. (2022) A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising. Journal of Advertising 51:3, pages 276-293.
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Cortney L. Norris, Linda E. Swayne, Scott Taylor$suffix/text()$suffix/text() & D. Christopher Taylor. (2021) Isn’t it iconic? Brand iconicity and distilled spirits: An exploratory study. Journal of Foodservice Business Research 24:1, pages 19-41.
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