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Journal of Advertising Volume 31, 2002 - Issue 4
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Articles

Consumer Response to a Firm's Endorser (Dis) Association Decisions

Therese A. Louie
&
Carl Obermiller
Pages 41-52 | Published online: 31 May 2013

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Janina Kleine, Nico Friederich & Michael Paul. (2024) Celebrity Endorser Scandals and Competitor Firm Value. Journal of Advertising 53:2, pages 262-277.
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Nicolas Chanavat & Guillaume Martinent. (2021) Measuring ambush-marketing and sponsorship effects: a football consumer response approach. Journal of Strategic Marketing 29:2, pages 158-180.
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Veronica L. Thomas & Kendra Fowler. (2021) Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers. Journal of Advertising 50:1, pages 11-25.
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Satyanarayana Parayitam, Lavanyalatha Kakumani & Naresh Babu Muddangala. (2020) Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior: evidence from rural consumers of India. Journal of Marketing Theory and Practice 28:4, pages 521-540.
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Delancy Bennett, William Diamond, Elizabeth Miller & Jerome Williams. (2020) Understanding Bad-Boy Celebrity Endorser Effectiveness: The Fantasy-Based Relationship, Hedonic Consumption, and Congruency Model. Journal of Current Issues & Research in Advertising 41:1, pages 1-19.
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François A. Carrillat, Anne-Maree O’Rourke & Catherine Plourde. (2019) Celebrity endorsement in the world of luxury fashion – when controversy can be beneficial. Journal of Marketing Management 35:13-14, pages 1193-1213.
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Barbara J. Phillips, Jennifer R. Sedgewick & Adam D. Slobodzian. (2019) Spokes-Characters in Print Advertising: An Update and Extension. Journal of Current Issues & Research in Advertising 40:2, pages 214-228.
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François A. Carrillat & Jasmina Ilicic. (2019) The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement. Journal of Advertising 48:1, pages 61-71.
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Samantha Roberts, Simon Chadwick & Christos Anagnostopoulos. (2018) Sponsorship programmes and corruption in sport: management responses to a growing threat. Journal of Strategic Marketing 26:1, pages 19-36.
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Joseph W. Chang. (2017) To sponsor or not to sponsor: Transgressions are unequally detrimental. Journal of Global Scholars of Marketing Science 27:3, pages 209-225.
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Lars Bergkvist & Kris Qiang Zhou. (2016) Celebrity endorsements: a literature review and research agenda. International Journal of Advertising 35:4, pages 642-663.
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Dan Brockington. (2015) Towards an international understanding of the power of celebrity persuasions: a review and a research agenda. Celebrity Studies 6:4, pages 486-504.
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Jason P. Doyle, Robin D. Pentecost & Daniel C. Funk. (2014) The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity. Sport Management Review 17:3, pages 310-323.
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Seung-A Annie Jin & Joe Phua. (2014) Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities. Journal of Advertising 43:2, pages 181-195.
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ChristineB. Williams, GirishJ. Gulati & EllenR. Foxman. (2009) What's In an Endorsement? An Analysis of Web-Based Marketing in the 2004 Presidential Campaign. Journal of Political Marketing 8:3, pages 173-189.
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StevenM. Edwards & Carrie La Ferle. (2009) Does Gender Impact the Perception of Negative Information Related to Celebrity Endorsers?. Journal of Promotion Management 15:1-2, pages 22-35.
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B. Zafer Erdogan & Tanya Drollinger. (2008) Death and Disgrace Insurance for Celebrity Endorsers: A Luxury or Necessity?. Journal of Current Issues & Research in Advertising 30:1, pages 71-77.
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Ainsworth Anthony Bailey. (2007) Public Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers. Journal of Marketing Communications 13:2, pages 85-107.
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JulieA. Ruth & BernardL. Simonin. (2006) The Power Of Numbers: Investigating the Impact of Event Roster Size in Consumer Response to Sponsorship. Journal of Advertising 35:4, pages 7-20.
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Keshan (Sara) Wei. (2024) Celebrity endorser scandal: a literature review and future research agenda. Marketing Intelligence & Planning.
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Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez & Bárbara Rando Rodríguez. 2023. Using Influencer Marketing as a Digital Business Strategy. Using Influencer Marketing as a Digital Business Strategy 112 128 .
Laura Grazzini, Valentina Mazzoli & Lia Zarantonello. (2023) Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers' Decision-Making. Industrial Marketing Management 113, pages 300-311.
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Ozan Ozdemir, Bora Kolfal, Paul R. Messinger & Shaheer Rizvi. (2023) Human or virtual: How influencer type shapes brand attitudes. Computers in Human Behavior 145, pages 107771.
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Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Kerry Howell & Serena Rovai. (2023) Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views. Information Technology & People.
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Jennifer Jeffrey, Matthew Thomson & Allison R. Johnson. (2023) Actors Who Play Outlaws Can Be Good for Endorsing Products. Journal of Advertising Research 63:1, pages 30-42.
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Ozan Ozdemir, Paul R. Messinger & Feyzan Karabulut. (2023) Influencer Marketing 2.0: The Role of Realism in Virtual Influencer Endorsements. SSRN Electronic Journal.
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In-Hye Kang & Taehoon Park. (2021) Cultural Differences in Consumer Responses to Celebrities Acting Immorally: A Comparison of the United States and South Korea. Journal of Business Ethics 180:1, pages 373-389.
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Clark D. Johnson, Brittney C. Bauer & Mark J. Arnold. (2022) The effect of brand crises on endorser reputation and endorsement portfolios. Psychology & Marketing 39:7, pages 1385-1397.
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Zehra BOZBAY, Emine KARAKUŞ BAŞLAR, Gülçin ERDOĞAN & Vahideh ARGHASHİ. (2020) Bir Ünlünün Rakip Marka Reklamlarında Yer Almasına Yönelik Tüketici Tutumlarının Belirlenmesi. Anadolu Üniversitesi Sosyal Bilimler Dergisi 20:4, pages 1-22.
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Jodie L. Ferguson & Mayoor Mohan. (2020) Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes. Industrial Marketing Management 89, pages 594-604.
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Matthias Fink, Monika Koller, Johannes Gartner, Arne Floh & Rainer Harms. (2020) Effective entrepreneurial marketing on Facebook – A longitudinal study. Journal of Business Research 113, pages 149-157.
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Stefan J. Hock & Sascha Raithel. (2020) Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns. Management Science 66:3, pages 1473-1495.
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Sardar Mohammadi & Mojtaba GHasemi Siani. (2020) The role of negative news on the attitude of fans towards the players and Persepolis football team. Research in Sport Management & Motor Behavior 9:18, pages 178-196.
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Karla McCormick. (2018) Impact of athletic star power on product consumption. International Journal of Sports Marketing and Sponsorship 19:3, pages 306-326.
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Mingzhou Yu, Fang Liu, Julie Lee & Geoff Soutar. (2018) The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention. Journal of Product & Brand Management 27:4, pages 440-451.
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Allison R. Johnson, Valerie S. Folkes & Juan Wang. (2018) When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies. Journal of the Academy of Marketing Science 46:4, pages 725-743.
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Joseph W. Chang. (2018) I am ugly, but I am tender: the dominance of moral character and warmth. Sport, Business and Management: An International Journal 8:2, pages 153-176.
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Ramendra Pratap SinghNeelotpaul Banerjee. (2017) A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility. Global Business Review 19:2, pages 494-509.
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Junzhou Zhang & Lei Huang. (2018) Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands. Journal of Marketing Analytics 6:1, pages 27-39.
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Felix Martin & Fu Tao-Peng. (2017) Morality matters? Consumer identification with celebrity endorsers in China. Asian Business & Management 16:4-5, pages 272-289.
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Joseph W. Chang. (2017) Moral character effects in endorser perception. Management & Marketing 12:2, pages 171-188.
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Catherine Prentice & Lei Zhang. (2017) Celebrity endorsement and stock market return. Marketing Intelligence & Planning 35:4, pages 529-543.
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Sommer Kapitan & David H. Silvera. (2015) From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness. Marketing Letters 27:3, pages 553-567.
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Su Jin Yang & Yun Jung Lee. (2016) Determinants of Actual Purchase on m-commerce Sites vs. Determinants of Satisfaction with m-commerce Sites. The Journal of the Korea Contents Association 16:6, pages 236-247.
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César Zamudio. (2016) Matching with the stars: How brand personality determines celebrity endorsement contract formation. International Journal of Research in Marketing 33:2, pages 409-427.
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Teresa da Silva Lopes. (2016) Building Brand Reputation through Third-Party Endorsement: Fair Trade in British Chocolate. Business History Review 90:3, pages 457-482.
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Jing Jiang, Yi-Hui Huang, Fang Wu, Hiu-Ying Choy & Di Lin. (2015) At the crossroads of inclusion and distance: Organizational crisis communication during celebrity-endorsement crises in China. Public Relations Review 41:1, pages 50-63.
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François A. Carrillat, Alain d'Astous & Haralambos Christianis. (2014) Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors. Psychology & Marketing 31:11, pages 1024-1039.
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Laure Ambroise, Gaëlle Pantin-Sohier, Pierre Valette-Florence & Noel Albert. (2014) From endorsement to celebrity co-branding: Personality transfer. Journal of Brand Management 21:4, pages 273-285.
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Cinzia Colapinto & Eleonora Benecchi. (2014) The presentation of celebrity personas in everyday twittering: managing online reputations throughout a communication crisis. Media, Culture & Society 36:2, pages 219-233.
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Wei‐Na Lee & Nam‐Hyun Um. 2014. The Handbook of International Advertising Research. The Handbook of International Advertising Research 353 374 .
Subhadip Roy & Anita Pansari. (2014) Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers. International Journal of Sports Marketing and Sponsorship 15:2, pages 12-29.
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Lianxi Zhou & Paul Whitla. (2013) How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation. Journal of Business Research 66:8, pages 1013-1020.
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Pei-Shan Wei & Hsi-Peng Lu. (2013) An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior. Computers in Human Behavior 29:1, pages 193-201.
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Jasmina Ilicic & Cynthia M. Webster. 2013. Advances in Advertising Research (Vol. IV). Advances in Advertising Research (Vol. IV) 103 114 .
Candy P. S. Fong & Robert S. WyerJr.Jr.. (2012) Consumers’ Reactions to a Celebrity Endorser Scandal. Psychology & Marketing 29:11, pages 885-896.
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Des Thwaites, Ben Lowe, Lien L. Monkhouse & Bradley R. Barnes. (2012) The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology & Marketing 29:9, pages 663-673.
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Ulun Akturan. (2011) Celebrity advertising in the case of negative associations: discourse analysis of weblogs. Management Research Review 34:12, pages 1280-1295.
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Amanda Spry, Ravi Pappu & T. Bettina Cornwell. (2011) Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing 45:6, pages 882-909.
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Erik J. Hunter, J. Henri Burgers & Per Davidsson. 2009. Entrepreneurial Strategic Content. Entrepreneurial Strategic Content 137 160 .
Brian D. Till, Sarah M. Stanley & Randi Priluck. (2008) Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction. Psychology & Marketing 25:2, pages 179-196.
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Chia-Chen Yu. (2005) Athlete endorsement in the international sports industry: a case study of David Beckham. International Journal of Sports Marketing and Sponsorship 6:3, pages 45-55.
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David H. Silvera & Benedikte Austad. (2004) Factors predicting the effectiveness of celebrity endorsement advertisements. European Journal of Marketing 38:11/12, pages 1509-1526.
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Cesar Zamudio. (2014) Matching with the Stars: What Determines Celebrity Endorsement Contract Formation?. SSRN Electronic Journal.
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