Citations (93)
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Khai Cong Dinh, Bang Nguyen-Viet & Hang Nguyet Phuong Vo. (2023) Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention. Journal of Promotion Management 29:6, pages 824-848.
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Lorena Carrete, Pilar Arroyo & Amaranta Arroyo. (2023) Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility. Journal of Promotion Management 29:4, pages 427-460.
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Bang Nguyen-Viet. (2023) A Study on the Influence of Eco-Labels and Green Advertising on Green Brand Equity in Emerging Market. Journal of Promotion Management 29:2, pages 205-227.
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Min Xiao & Paul Myers. (2022) Pride and Prejudice and Country-of-Origin Ecological Images: The Influence of COO Ecological Image on Consumer Evaluation of Product Greenness and Green Claim Credibility. Environmental Communication 16:4, pages 473-489.
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Bang Nguyen-Viet. (2022) Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity. Journal of Food Products Marketing 28:2, pages 87-103.
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Matthew Pittman, Glenna L. Read & Jie Chen. (2021) Changing Attitudes on Social Media: Effects of Fear and Information in Green Advertising on Non-Green Consumers. Journal of Current Issues & Research in Advertising 42:2, pages 175-196.
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Jörg Matthes. (2019) Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework. Journal of Advertising 48:1, pages 91-101.
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Desirée Schmuck, Jörg Matthes & Brigitte Naderer. (2018) Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising. Journal of Advertising 47:2, pages 127-145.
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Sidharth Muralidharan & Kim Sheehan. (2017) “Tax” and “Fee” Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage. Journal of Promotion Management 23:6, pages 851-871.
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María Hidalgo-Baz, Mercedes Martos-Partal & Óscar González-Benito. (2017) Is advertising helpful for organic businesses? Differential effects of packaging claims. International Journal of Advertising 36:4, pages 542-561.
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Mikyeung Bae. (2017) Matching cause-related marketing campaign to culture. Asian Journal of Communication 27:4, pages 415-432.
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Patrick Hartmann, Vanessa Apaolaza & Martin Eisend. (2016) Nature Imagery in Non-Green Advertising: The Effects of Emotion, Autobiographical Memory, and Consumer's Green Traits. Journal of Advertising 45:4, pages 427-440.
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Micael Dahlen & Sara Rosengren. (2016) If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising. Journal of Advertising 45:3, pages 334-345.
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Denise DeLorme, Lindsay Neuberger & James Wright. (2015) Exploring Boaters’ Environmental Views for a Marine Conservation Campaign. Applied Environmental Education & Communication 14:1, pages 33-42.
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Milica Mladenovic, Hans van Trijp & Betina Piqueras-Fiszman. (Un)believably Green: The Role of Information Credibility in Green Food Product Communications. Environmental Communication 0:0, pages 1-18.
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