Journal of Advertising, Volume 41, Issue 4 (2012)

Browse this journal
Sample our Communication Studies journals, sign in here to start your access, 2013 & 2014 volumes FREE to you for 14 days

Journal of Advertising, Volume 41, Issue 4 (2012)

See all volumes and issues
Vol 53, 2024 Vol 52, 2023 Vol 51, 2022 Vol 50, 2021 Vol 49, 2020 Vol 48, 2019 Vol 47, 2018 Vol 46, 2017 Vol 45, 2016 Vol 44, 2015 Vol 43, 2014 Vol 42, 2013 Volume 41, 2012 Vol 40, 2011 Vol 39, 2010 Vol 38, 2009 Vol 37, 2008 Vol 36, 2007 Vol 35, 2006 Vol 34, 2005 Vol 33, 2004 Vol 32, 2003 Vol 31, 2002 Vol 30, 2001 Vol 29, 2000 Vol 28, 1999 Vol 27, 1998 Vol 26, 1997 Vol 25, 1996 Vol 24, 1995 Vol 23, 1994 Vol 22, 1993 Vol 21, 1992 Vol 20, 1991 Vol 19, 1990 Vol 18, 1989 Vol 17, 1988 Vol 16, 1987 Vol 15, 1986 Vol 14, 1985 Vol 13, 1984 Vol 12, 1983 Vol 11, 1982 Vol 10, 1981 Vol 9, 1980 Vol 8, 1979 Vol 7, 1978 Vol 6, 1977 Vol 5, 1976 Vol 4, 1975 Vol 3, 1974 Vol 2, 1973 Vol 1, 1972
Download citations Download PDFs Download issue

Articles: From the Guest Editors

Editorial
Special Issue on Green Advertising
Revisiting Green Advertising and the Reluctant Consumer
Kim Sheehan & Lucy Atkinson
Pages: 5-7
Published online: 18 Apr 2013
First Page PreviewforSpecial Issue on Green Advertising | References | PDF (444.2 KB)
  • 1834 Views
  • 48 CrossRef citations
  • 0Altmetric

Articles

Article
Consumer Receptivity to Green Ads
A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response
Elizabeth M. Tucker, Nora J. Rifon, Eun Mi Lee & Bonnie B. Reece
Pages: 9-23
Published online: 18 Apr 2013
AbstractforConsumer Receptivity to Green Ads | References | PDF (664 KB)
  • 2255 Views
  • 93 CrossRef citations
  • 0Altmetric
Article
The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing
Ioannis Kareklas, Jeffrey R. Carlson & Darrel D. Muehling
Pages: 25-39
Published online: 18 Apr 2013
AbstractforThe Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing | References | PDF (575.7 KB)
  • 2100 Views
  • 94 CrossRef citations
  • 0Altmetric
Article
Communicating Green Marketing Appeals Effectively
The Role of Consumers' Motivational Orientation to Promotion versus Prevention
Hsuan-Hsuan Ku, Chien-Chih Kuo, Ching-Luen Wu & Chih-Ying Wu
Pages: 41-50
Published online: 18 Apr 2013
AbstractforCommunicating Green Marketing Appeals Effectively | References | PDF (588.3 KB)
  • 1906 Views
  • 55 CrossRef citations
  • 0Altmetric
Article
Green Eco-Seals and Advertising Persuasion
Barbara A. Bickart & Julie A. Ruth
Pages: 51-67
Published online: 18 Apr 2013
AbstractforGreen Eco-Seals and Advertising Persuasion | References | PDF (1.1 MB)
  • 2160 Views
  • 138 CrossRef citations
  • 0Altmetric
Article
Sustainable Marketing and Social Media
A Cross-Country Analysis of Motives for Sustainable Behaviors
Elizabeth Minton, Christopher Lee, Ulrich Orth, Chung-Hyun Kim & Lynn Kahle
Pages: 69-84
Published online: 18 Apr 2013
AbstractforSustainable Marketing and Social Media | References | PDF (603.8 KB)
  • 6940 Views
  • 135 CrossRef citations
  • 0Altmetric
Article
The Effectiveness of Benefit Type and Price Endings in Green Advertising
Marla B. Royne, Jennifer Martinez, Jared Oakley & Alexa K. Fox
Pages: 85-102
Published online: 18 Apr 2013
AbstractforThe Effectiveness of Benefit Type and Price Endings in Green Advertising | References | PDF (759.5 KB)
  • 1194 Views
  • 59 CrossRef citations
  • 0Altmetric
Article
Is the Devil in the Details?
The Signaling Effect of Numerical Precision in Environmental Advertising Claims
Guang-Xin Xie & Ann Kronrod
Pages: 103-117
Published online: 18 Apr 2013
AbstractforIs the Devil in the Details? | References | PDF (629.1 KB)
  • 911 Views
  • 55 CrossRef citations
  • 0Altmetric
Article
It Ain't Easy Being Green
Macro, Meso, and Micro Green Advertising Agendas
Aubrey R. Fowler III & Angeline G. Close
Pages: 119-132
Published online: 18 Apr 2013
AbstractforIt Ain't Easy Being Green | References | PDF (909.1 KB)
  • 1160 Views
  • 53 CrossRef citations
  • 0Altmetric
Article
Victoria's Dirty Secrets
Effectiveness of Green Not-for-Profit Messages Targeting Brands
Marie-Cécile Cervellon
Pages: 133-145
Published online: 18 Apr 2013
AbstractforVictoria's Dirty Secrets | References | PDF (585.9 KB)
  • 1108 Views
  • 28 CrossRef citations
  • 0Altmetric
Article
Factors Affecting Skepticism toward Green Advertising
Arminda Maria Finisterra do Paço & Rosa Reis
Pages: 147-155
Published online: 18 Apr 2013
AbstractforFactors Affecting Skepticism toward Green Advertising | PDF (535 KB)
  • 3756 Views
  • 166 CrossRef citations
  • 0Altmetric

Miscellany

Index to Volume 41 of the Journal of Advertising
Pages: 157-158
Published online: 18 Apr 2013
CitationforIndex to Volume 41 of the Journal of Advertising | PDF (438 KB)
  • 142 Views
  • 0 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising
Xuan Zhou et al.
Article | Published online: 20 May 2024
Gender and Advertising: A 50-Year Bibliometric Analysis
Gülten Adalı et al.
Article | Published online: 13 May 2024
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness
Scott Connors et al.
Article | Published online: 8 May 2024
Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes
Moritz Ingendahl et al.
Article | Published online: 26 Apr 2024
Open Access
View all latest articles