Citations (94)
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Xuan Zhou, Chen Lou & Xun (Irene) Huang. (2024) Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness. Journal of Advertising 53:2, pages 183-199.
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George Anghelcev, Sela Sar & Yan Huang. (2024) Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective. Communication Studies 75:2, pages 115-131.
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Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt. (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising. Journal of Current Issues & Research in Advertising 45:1, pages 71-87.
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Masoud Moradi, Mayukh Dass & Fereshteh Zihagh. (2022) Effective message framing strategies for crowdfunding success: the moderating roles of creator experience and backer support. Journal of Strategic Marketing 0:0, pages 1-19.
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Nelson K. F. Tsang, Alice Gong & Wai Ching Wilson Au. (2022) Rural tourism product promotion: a comparison of message framing techniques. Journal of Travel & Tourism Marketing 39:7-9, pages 609-622.
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Hongmin Ahn, Mark Yi-Cheon Yim & Yongjun Sung. (2022) When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor. International Journal of Advertising 41:3, pages 541-562.
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Diego Gómez-Carmona, Francisco Muñoz-Leiva, Francisco Liébana-Cabanillas, Ana Nieto-Ruiz, Myriam Martínez-Fiestas & Cristina Campoy. (2021) The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study. Environmental Communication 15:6, pages 813-841.
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Sun-Young Park & Doori Song. (2021) The “Just-Right Feeling” and Recycling Behaviors: The Role of Regulatory Focus, Self-Construal, and Involvement. Journal of Nonprofit & Public Sector Marketing 33:3, pages 239-264.
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Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi & Miguel Ángel Zúñiga. (2021) The Role of Self-Construal and Competitiveness in Consumers’ Self-Brand Connection with Domestic vs. Foreign Brands. Journal of International Consumer Marketing 33:3, pages 319-337.
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Jonathan Ross Gilbert, Marla B. Royne Stafford, Daniel A. Sheinin & Kathrynn Pounders. (2021) The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020). International Journal of Advertising 40:4, pages 491-528.
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Do The Khoa, Chen-Ya Wang & Priyanko Guchait. (2021) Using regulatory focus to encourage physical distancing in services: when fear helps to deal with Mr. Deadly COVID-19. The Service Industries Journal 41:1-2, pages 32-57.
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Naa Amponsah Dodoo & Linwan Wu. (2021) Regulatory focus and choice: The impact of control perceptions on advertising effectiveness. Journal of Marketing Communications 27:1, pages 69-92.
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Ruoxu Wang, Yan Huang & George Anghelcev. (2020) Exploring the Effects of Compliance/Non-Compliance Message Framing, Desirability of End States, and Brand Zealotry on Consumers’ Responses to Wearables Advertising. Journal of Promotion Management 26:7, pages 964-985.
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Atul A. Kulkarni. (2020) No Shipping Fees or Free Shipping? Impact of Temporal Proximity on the Relative Effectiveness of Promotional Framing. Journal of Promotion Management 26:1, pages 50-74.
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Kathrynn R. Pounders, Marla B. Royne & Seungae Lee. (2019) The Influence of Temporal Frame on Guilt and Shame Appeals. Journal of Current Issues & Research in Advertising 40:3, pages 245-257.
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Kikyoung Park & Gangseog Ryu. (2019) The effect of price fluency and duration framing in price advertisements. International Journal of Advertising 38:4, pages 511-527.
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Jie Xu. (2019) The impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising. International Journal of Advertising 38:3, pages 405-427.
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Avinash Tripathi & Neeraj Pandey. (2019) Voluntary pricing mechanisms for green product purchase: altruistic versus self-enhancing consideration. The International Review of Retail, Distribution and Consumer Research 29:2, pages 198-217.
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Ji Mi Hong & Wei-Na Lee. (2019) An Investigation of the Interplay Between Regulatory Fit and Image–Message Congruence in Fundraising Messages. Journal of Current Issues & Research in Advertising 40:1, pages 105-122.
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Ji Mi Hong & Wei-Na Lee. (2018) A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads. Journal of Promotion Management 24:6, pages 820-844.
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Yang Feng & Jiwoo Park. (2018) Taste and nutrition: the uses and effectiveness of different advertising claims in women's magazine food advertisements. International Journal of Advertising 37:3, pages 482-501.
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Hye Jin Yoon & Carrie La Ferle. (2018) Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism. Journal of Advertising 47:2, pages 146-160.
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Sidharth Muralidharan & Kim Sheehan. (2017) “Tax” and “Fee” Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage. Journal of Promotion Management 23:6, pages 851-871.
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Andrés Barrios, Bradley Wilson & Claudia Arias. (2017) Getting the sustainability message across: an endorsed Colombian environmental cinematographic strategy. International Journal of Advertising 36:6, pages 910-927.
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Sumin Shin, Eyun-Jung Ki & W. Glenn Griffin. (2017) The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables. Journal of Marketing Communications 23:5, pages 473-492.
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Tae Hyun Baek & Sukki Yoon. (2017) Guilt and Shame: Environmental Message Framing Effects. Journal of Advertising 46:3, pages 440-453.
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Elyria Kemp, David J. Moore & Kelly Cowart. (2016) Me, Myself, and I: Examining the Effect of Loneliness and Self-Focus on Message Referents. Journal of Current Issues & Research in Advertising 37:1, pages 15-27.
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Namita Bhatnagar & Jane McKay-Nesbitt. (2016) Pro-environment advertising messages: the role of regulatory focus. International Journal of Advertising 35:1, pages 4-22.
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Atul A. Kulkarni & Hong Yuan. (2015) Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing. Journal of Advertising 44:3, pages 254-263.
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Jessica Wyllie, Stacey Baxter & Alicia Kulczynski. (2015) Healthy Kids: Examining the Effect of Message Framing and Polarity on Children's Attitudes and Behavioral Intentions. Journal of Advertising 44:2, pages 140-150.
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Fei Xue. (2015) Message Framing and Collectivistic Appeal in Green Advertising—A Study of Chinese Consumers. Journal of International Consumer Marketing 27:2, pages 152-166.
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Sigal Segev, Juliana Fernandes & Weirui Wang. (2015) The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising. Journal of Current Issues & Research in Advertising 36:1, pages 35-51.
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Béatrice Parguel, Florence Benoit-Moreau & Cristel Antonia Russell. (2015) Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'. International Journal of Advertising 34:1, pages 107-134.
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Ioannis Kareklas, JeffreyR. Carlson & DarrelD. Muehling. (2014) “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists. Journal of Advertising 43:1, pages 18-32.
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Junjun Cheng & Zihang Huang. The effects of fair information practices on ad effectiveness among Chinese consumers: trust transfer across contexts. Behaviour & Information Technology 0:0, pages 1-20.
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Articles from other publishers (59)
Shenghong Ye, Guangrui Liu, Yanfeng Lin, Zhiheng Lin, Yijing Shi & Zan Huang. (2024) Research on the negative effect of product scarcity appeals on the purchase intention of green products and its mechanism. Frontiers in Psychology 15.
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Mansi Gupta, Gopal Das, Felix Septianto & Henrik Hagtvedt. (2023) The impact of scarcity cues on purchase likelihood of art-infused products. Journal of the Academy of Marketing Science 52:2, pages 470-488.
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Ben Marder, Ana Javornik, Kang Qi, Sebastian Oliver, Laura Lavertu & Kirsten Cowan. (2023) Does LinkedIn cause imposter syndrome? An empirical examination of well‐being and consumption‐related effects. Psychology & Marketing 41:3, pages 492-511.
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Muhammad Rashid Saeed, Richard Lee, Larry Lockshin, Steven Bellman, Song Yang & Justin Cohen. (2024) How best to advertise low-fit brand extensions: a construal level theory perspective. Journal of Consumer Marketing 41:1, pages 94-109.
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Chih-Ching Yu & Ching Lu. (2023) Reassessing the Impact of Fear Appeals in Sustainable Consumption Communication: An Investigation into Message Types and Message Foci. Sustainability 15:23, pages 16442.
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Dominik Bär, Stefan Feuerriegel, Ting Li & Markus Weinmann. (2023) Message framing to promote solar panels. Nature Communications 14:1.
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Chao‐Hung Wang & Wei‐Jr Juo. (2023) Sustainable environmental performance: The mediating role of green reputation in the choice of green marketing or green demarketing. Corporate Social Responsibility and Environmental Management.
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Min Xiao. (2023) Environmental Communication on Twitter: The Impact of Source, Bandwagon Support, and Message Valence on Target Audiences. Sustainability 15:20, pages 14732.
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The Anh Phan, Pham Ngoc Quyen Nguyen, Ngoc Anh Pham & Nhan Phan. (2023) A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior. SAGE Open 13:4.
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EunHa (Lena) Jeong, Jinhyun Jun & Jewoo Kim. (2023) You are what you speak: Influence of future time reference (FTR) in healthy menu promotion. International Journal of Hospitality Management 113, pages 103524.
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Swagata Chakraborty & Amrut Sadachar. (2023) Did Anything Good Come Out of the Pandemic? COVID-19-Stress Induced Self-Regulatory Sustainable Apparel Consumption among the Millennials in the U.S.. Sustainability 15:9, pages 7356.
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Juana Castro Santa & Stefan Drews. (2023) Heuristic processing of green advertising: Review and policy implications. Ecological Economics 206, pages 107760.
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Kelly Naletelich, Seth Ketron, Nancy Spears & J. Alejandro Gelves. (2022) Using representational and abstract imagery to create regulatory fit effects. Psychology & Marketing 40:3, pages 579-595.
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Xiaolong Shao, EunHa (Lena) Jeong, Xingyi Zhang & SooCheong (Shawn) Jang. (2023) Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages. Journal of Hospitality & Tourism Research, pages 109634802211470.
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Arpita Agnihotri, Saurabh Bhattacharya, Natalia Yannopoulou & Martin J. Liu. (2022) Examining social media engagement through health-related message framing in different cultures. Journal of Business Research 152, pages 349-360.
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Michiel De Bauw, Samuel Franssens & Liesbet Vranken. (2022) Trading off environmental attributes in food consumption choices. Food Policy 112, pages 102338.
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Ying Sun, Tieshan Li & Shanyong Wang. (2021) “I buy green products for my benefits or yours”: understanding consumers' intention to purchase green products. Asia Pacific Journal of Marketing and Logistics 34:8, pages 1721-1739.
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Marko M. Skoric, Nan Zhang, Juma Kasadha, Chun Hong Tse & Jing Liu. (2022) Reducing the Use of Disposable Plastics through Public Engagement Campaigns: An Experimental Study of the Effectiveness of Message Appeals, Modalities, and Sources. International Journal of Environmental Research and Public Health 19:14, pages 8273.
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Ziying Mo, Matthew Tingchi Liu & Peiguan Wu. (2021) Shaping employee green behavior: a multilevel approach with Pygmalion effect. Asia Pacific Journal of Marketing and Logistics 34:2, pages 322-349.
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Siqi Dai, Kai Chen & Rui Jin. (2021) The effect of message framing and language intensity on green consumption behavior willingness. Environment, Development and Sustainability 24:2, pages 2432-2452.
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Diego Gómez-Carmona, Francisco Muñoz-Leiva, Alberto Paramio, César Serrano-Domínguez & Francisco Liébana-Cabanillas. (2022) Influencia de la apelación del mensaje en la atención. Un estudio de eye-tracking. Vivat Academia, pages 33-60.
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Ji Mi Hong, Rachel Esther Lim & Lucy Atkinson. (2021) “Doing Good” versus “Being Good”: The interplay between pride appeals and regulatory‐focused messages in green advertising. Journal of Applied Social Psychology 51:11, pages 1089-1108.
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Xingyi Zhang, Xiaolong Shao, EunHa (Lena) Jeong & SooCheong (Shawn) Jang. (2021) The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation. International Journal of Hospitality Management 97, pages 103007.
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Max Nab, Sikke Jansma & Jordy Gosselt. (2020) Tell me what is on the line and make it personal: Energizing Dutch homeowners through message framing. Energy Research & Social Science 70, pages 101760.
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