Citations (55)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (10)
Fuyuan Shen, Guolan Yang, Jeff Conlin & Xiaohua Wang. (2024) Effects of green messages in advertisements: a meta-analysis. International Journal of Advertising 43:1, pages 36-52.
Read now
Read now
Filipe Coelho, Luís Cruz, Maria C. Pereira, Paula Simões & Eduardo Barata. (2023) How regulatory focus shapes pro-environmental behaviour: evidence from Portugal. Journal of Marketing Management 39:3-4, pages 167-192.
Read now
Read now
Sun-Young Park & Doori Song. (2021) The “Just-Right Feeling” and Recycling Behaviors: The Role of Regulatory Focus, Self-Construal, and Involvement. Journal of Nonprofit & Public Sector Marketing 33:3, pages 239-264.
Read now
Read now
Arpita Agnihotri & Saurabh Bhattacharya. (2021) Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India. Journal of International Consumer Marketing 33:3, pages 280-302.
Read now
Read now
Sidharth Muralidharan, Carrie La Ferle & Yongjun Sung. (2017) Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.. Asian Journal of Communication 27:4, pages 396-414.
Read now
Read now
Federico Nassivera & Sandro Sillani. (2017) Consumer Behavior Toward Eco-Labeled Minimally Processed Fruit Product. Journal of International Food & Agribusiness Marketing 29:1, pages 29-45.
Read now
Read now
Lars Bergkvist & Tobias Langner. (2017) Construct Measurement in Advertising Research. Journal of Advertising 46:1, pages 129-140.
Read now
Read now
Ronnie Cheung, Aris Y.C. Lam & Mei Mei Lau. (2015) Drivers of green product adoption: the role of green perceived value, green trust and perceived quality. Journal of Global Scholars of Marketing Science 25:3, pages 232-245.
Read now
Read now
Béatrice Parguel, Florence Benoit-Moreau & Cristel Antonia Russell. (2015) Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'. International Journal of Advertising 34:1, pages 107-134.
Read now
Read now
Pierre McDonagh & Andrea Prothero. (2014) Sustainability marketing research: past, present and future. Journal of Marketing Management 30:11-12, pages 1186-1219.
Read now
Read now
Articles from other publishers (45)
Ben Marder, Ana Javornik, Kang Qi, Sebastian Oliver, Laura Lavertu & Kirsten Cowan. (2023) Does LinkedIn cause imposter syndrome? An empirical examination of well‐being and consumption‐related effects. Psychology & Marketing 41:3, pages 492-511.
Crossref
Crossref
Neringa Vilkaite-Vaitone & Ilona Skackauskiene. 2024. Rethinking Business for Sustainable Leadership in a VUCA World. Rethinking Business for Sustainable Leadership in a VUCA World
299
310
.
Juana Castro Santa & Stefan Drews. (2023) Heuristic processing of green advertising: Review and policy implications. Ecological Economics 206, pages 107760.
Crossref
Crossref
Juana Castro-Santa, Stefan Drews & Jeroen van den Bergh. (2023) Nudging low-carbon consumption through advertising and social norms. Journal of Behavioral and Experimental Economics 102, pages 101956.
Crossref
Crossref
Tamara Vlastelica, Milica Kostić-Stanković, Tamara Rajić, Jelena Krstić & Tijana Obradović. (2023) Determinants of Young Adult Consumers’ Environmentally and Socially Responsible Apparel Consumption. Sustainability 15:2, pages 1057.
Crossref
Crossref
Ana Paula Merenda Richarde, Paulo Henrique Muller Prado & Jorge Brantes Ferreira. (2023) Sinais de Privacidade: Explorando Relações entre Cookies e Intenção de Compra On-Line. Revista de Administração Contemporânea 27:4.
Crossref
Crossref
Ana Paula Merenda Richarde, Paulo Henrique Muller Prado & Jorge Brantes Ferreira. (2023) Privacy Signals: Exploring the Relationship between Cookies and Online Purchase Intention. Revista de Administração Contemporânea 27:4.
Crossref
Crossref
Ilona Skackauskiene & Neringa Vilkaite-Vaitone. (2022) Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda. Energies 16:1, pages 456.
Crossref
Crossref
Cheng-Wen Sun, Bojan Obrenovic & Hai-Ting Li. (2022) Influence of Virtual CSR Co-Creation on the Purchase Intention of Green Products under the Heterogeneity of Experience Value. Sustainability 14:20, pages 13617.
Crossref
Crossref
Yue Ni & Qiqi Cheng. (2022) The Moderating Effect of the Sense of Power on Green (NonGreen) Appeal in Promoting Sustainable Consumption. Sustainability 14:20, pages 12983.
Crossref
Crossref
Manhua Zheng, Decong Tang, Jianhong Chen, Qiujin Zheng & Anxin Xu. (2022) How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products. Frontiers in Psychology 13.
Crossref
Crossref
Jianming Wang, Xincheng Yang, Zhengxia He, Jianguo Wang, Jing Bao & Jian Gao. (2022) The Impact of Positive Emotional Appeals on the Green Purchase Behavior. Frontiers in Psychology 13.
Crossref
Crossref
Xisi Yang & John Thøgersen. (2022) When people are green and greedy: A new perspective of recycling rewards and crowding-out in Germany, the USA and China. Journal of Business Research 144, pages 217-235.
Crossref
Crossref
Giovanni Pino, Giampaolo Viglia, Rajan Nataraajan, Alessandro M. Peluso & Marco Pichierri. (2022) How to Shape Consumer Reaction to Corporate Environmental Communications. Journal of Advertising Research 62:1, pages 62-86.
Crossref
Crossref
Muhammad Ali, Umar Hassan, Ishamuddin Mustapha & Sharina Osman. (2021) An empirical analysis of the moderating effect of consumer skepticism between social value orientations and green advertising effectiveness. Nankai Business Review International 12:3, pages 458-482.
Crossref
Crossref
Dario Krpan & Frédéric Basso. (2021) Keep Degrowth or go Rebirth? Regulatory focus theory and the support for a sustainable downscaling of production and consumption. Journal of Environmental Psychology 74, pages 101586.
Crossref
Crossref
Carlos Alberto Guerrero Medina, Myriam Martínez-Fiestas, Luis Alberto Casado Aranda & Juan Sánchez-Fernández. (2021) Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages. Journal of Business Research 126, pages 99-112.
Crossref
Crossref
Jelena Krstić, Milica Kostić-Stanković & Jelena Cvijović. (2021) Green advertising and its impact on environmentally friendly consumption choices: A review. Industrija 49:1, pages 93-110.
Crossref
Crossref
Anna Mei Habitzreuter & Joerg Koenigstorfer. (2021) The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit. Journal of Business Research 124, pages 720-730.
Crossref
Crossref
Huiling Wang, Ying Ma, Shaoxiong Yang, Mansoor Ahmed Koondhar & Rong Kong. (2020) The Spillover Influence of Household Waste Sorting on Green Consumption Behavior by Mediation of Environmental Concern: Evidence from Rural China. International Journal of Environmental Research and Public Health 17:23, pages 9110.
Crossref
Crossref
Wanda Ge, Guanghua Sheng & Hongli Zhang. (2020) How to Solve the Social Norm Conflict Dilemma of Green Consumption: The Moderating Effect of Self-Affirmation. Frontiers in Psychology 11.
Crossref
Crossref
Trang P. Tran, Francisco Guzmán, Audhesh K. Paswan & Charles Blankson. (2020) National versus private brand: A regulatory focus perspective. Journal of Retailing and Consumer Services 57, pages 102198.
Crossref
Crossref
Xi Yu, Huiling Huang, Stephanie Q. Liu & Zhi Lu. (2020) Signaling authenticity of ethnic cuisines via handwriting. Annals of Tourism Research 85, pages 103054.
Crossref
Crossref
Dorojatun Prihandono, Angga Pandu Wijaya, Ina Rizqiana, Wan Kalthom Yahya & Agung Kresnamurti Rivai Prabumenang. (2020) GREEN MARKETING TOOLS EFFECT ON CONSUMER BUYING DECISION IN THE BOTTLED WATER INDUSTRY. Humanities & Social Sciences Reviews 8:4, pages 537-546.
Crossref
Crossref
Sarita R. Koendjbiharie. (2020) The distinct value of humanities students to employers in student consultancy projects. Industry and Higher Education 34:4, pages 247-262.
Crossref
Crossref
Xingyi Zhang, EunHa Jeong, Eric D. Olson & Gabrielle Evans. (2020) Investigating the effect of message framing on event attendees’ engagement with advertisement promoting food waste reduction practices. International Journal of Hospitality Management 89, pages 102589.
Crossref
Crossref
So Young Song & Youn-Kyung Kim. (2019) Doing Good Better: Impure Altruism in Green Apparel Advertising. Sustainability 11:20, pages 5762.
Crossref
Crossref
Yong Zhang, Jiayu Ao & Jiayue Deng. (2019) The Influence of High–Low Power on Green Consumption: The Moderating Effect of Impression Management Motivation. Sustainability 11:16, pages 4287.
Crossref
Crossref
Christopher Bryant & Courtney Dillard. (2019) The Impact of Framing on Acceptance of Cultured Meat. Frontiers in Nutrition 6.
Crossref
Crossref
Elder Semprebon, Danielle Mantovani, Rafael Demczuk, Cecilia Souto Maior & Victoria Vilasanti. (2019) Green consumption: a network analysis in marketing. Marketing Intelligence & Planning 37:1, pages 18-32.
Crossref
Crossref
Neringa Vilkaite-Vaitone & Ilona Skackauskiene. (2019) Green marketing orientation: evolution, conceptualization and potential benefits. Open Economics 2:1, pages 53-62.
Crossref
Crossref
Lili Wenli Zou & Ricky Y.K. Chan. (2019) Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology. Journal of Business Research 94, pages 113-127.
Crossref
Crossref
Hsuan‐Hsuan Ku & Ya‐Chun Hung. (2018) Framing effects of per‐person versus aggregate prices in group meals. Journal of Consumer Behaviour 18:1, pages 43-52.
Crossref
Crossref
Matthew B. Lunde. (2018) Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016). AMS Review 8:3-4, pages 85-110.
Crossref
Crossref
So Young Song & Youn-Kyung Kim. (2018) A Human-Centered Approach to Green Apparel Advertising: Decision Tree Predictive Modeling of Consumer Choice. Sustainability 10:10, pages 3688.
Crossref
Crossref
Anna Paola Codini, Giulia Miniero & Michelle Bonera. (2018) Why not promote promotion for green consumption?. European Business Review 30:5, pages 554-570.
Crossref
Crossref
Rosa Maria Dangelico & Daniele Vocalelli. (2017) “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production 165, pages 1263-1279.
Crossref
Crossref
Jianming Wang, Jing Bao, Congcong Wang & Longchang Wu. (2017) The impact of different emotional appeals on the purchase intention for green products: The moderating effects of green involvement and Confucian cultures. Sustainable Cities and Society 34, pages 32-42.
Crossref
Crossref
Dong-Hwan Yoon & Byeong Yong Kim. (2017) Consumers’ Ad Responses towards Marketing Motives and Ad Appeals in Hotels’ Green Advertising. Culinary Science & Hospitality Research 23:6, pages 99-109.
Crossref
Crossref
Gwendelyn S. Nisbett & Marianna Strzelecka. (2016) Appealing to Goodwill or YOLO-Promoting Conservation Volunteering to Millennials. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 28:1, pages 288-306.
Crossref
Crossref
Anirban Som. (2021) The Joint Effects of Regulatory Focus and Argument Strength of Product Related Information on Choice Behaviour. Australasian Marketing Journal 24:3, pages 226-237.
Crossref
Crossref
Alexander M. Kusmanoff, Mathew J. Hardy, Fiona Fidler, Georgina Maffey, Christopher Raymond, M.S. Reed, James A. Fitzsimons & Sarah A. Bekessy. (2016) Framing the private land conservation conversation: Strategic framing of the benefits of conservation participation could increase landholder engagement. Environmental Science & Policy 61, pages 124-128.
Crossref
Crossref
Hui‐Ju Wang & Shun‐Ching Horng. (2015) Exploring Green Brand Associations through a Network Analysis Approach. Psychology & Marketing 33:1, pages 20-35.
Crossref
Crossref
Giulia Miniero, Anna Codini, Michelle Bonera, Elisabetta Corvi & Giuseppe Bertoli. (2014) Being green: from attitude to actual consumption. International Journal of Consumer Studies 38:5, pages 521-528.
Crossref
Crossref
Juana Castro-Santa, Jeroen van den Bergh & Stefan Drews. (2022) Nudging Low-Carbon Consumption Through Advertising and Social Norms. SSRN Electronic Journal.
Crossref
Crossref