Advanced search
Publication Cover
Journal of Advertising Volume 42, 2013 - Issue 4
Submit an article Journal homepage
1,597
Views
25
CrossRef citations to date
0
Altmetric
Original Articles

The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General

Hyun Seung Jin University of Missouri at Kansas City, Kansas City, Missouri, USA; Kyung Hee University, Seoul, Korea
&
Richard J. Lutz University of Florida, Gainesville, Florida, USA
Pages 343-357 | Published online: 30 Oct 2013

Citations (25)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (12)

Gunwoo Yoon. (2023) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research. Journal of Current Issues & Research in Advertising 0:0, pages 1-28.
Read now
Jeremy J. Sierra, Michael R. Hyman & Anna M. Turri. (2022) Positive Psychology’s Mindset Precursors of Attitude-toward-Advertising-in-General. Journal of Promotion Management 28:7, pages 1019-1054.
Read now
Fanny Fong Yee Chan. (2022) Hong Kong millennials’ perceptions and preferences on joint promotion partners. Asia Pacific Business Review 28:3, pages 410-430.
Read now
Mohsen Bagnied, Mark Speece & Ibrahim Hegazy. (2021) Attitudes toward Advertising and Advertising Regulation among College Students in Egypt. Journal of International Consumer Marketing 33:5, pages 493-511.
Read now
Seyedamir Sharifsamet, Hyun Seung Jin & Brett Martin. (2020) Marketing destinations: the impact of destination personality on consumer attitude. Journal of Strategic Marketing 28:1, pages 60-69.
Read now
Ágnes Buvár & Gábor Orosz. (2020) “Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research. International Journal of Advertising 39:1, pages 32-50.
Read now
Muhammad Talha Salam, Nazlida Muhamad & Vai Shiem Leong. (2019) Muslim millennials’ attitudes towards fashion advertising. International Journal of Advertising 38:5, pages 796-819.
Read now
Cherie Cheong, Do Young Pyun & Ho Keat Leng. (2019) Sponsorship and advertising in sport: a study of consumers’ attitude. European Sport Management Quarterly 19:3, pages 287-311.
Read now
George R. Franke & Charles R. Taylor. (2017) Public Perceptions of Billboards: A Meta-Analysis. Journal of Advertising 46:3, pages 395-410.
Read now
Leonidas Hatzithomas, Christina Boutsouki & Paschalina Ziamou. (2016) A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials. International Journal of Advertising 35:5, pages 888-906.
Read now
Bruce A. Huhmann & Yam B. Limbu. (2016) Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general. International Journal of Advertising 35:5, pages 846-863.
Read now
Ali Bassam Mahmoud. (2015) E-mail Advertising in Syria: Assessing Beliefs, Attitudes, and Behaviors. Journal of Promotion Management 21:6, pages 649-665.
Read now

Articles from other publishers (13)

Zdeněk Linhart. (2023) Why measure attitudes toward specific types of advertising in international contexts?. Projectics / Proyéctica / Projectique:1, pages 87-104.
Crossref
Robert Ciuchita, Johanna Katariina Gummerus, Maria Holmlund & Eva Larissa Linhart. (2022) Programmatic advertising in online retailing: consumer perceptions and future avenues. Journal of Service Management 34:2, pages 231-255.
Crossref
Kirsten Rasmussen, Mikaela J. Dufur, Michael R. Cope & Hayley Pierce. (2021) Gender Marginalization in Sports Participation through Advertising: The Case of Nike. International Journal of Environmental Research and Public Health 18:15, pages 7759.
Crossref
Frauke Sander, Ulrich Föhl, Nadine Walter & Vera Demmer. (2021) Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude. Journal of Brand Management 28:4, pages 429-445.
Crossref
Bahadır Ayar, Seval Taşer & Tayyip Erdil. (2020) İZLEYİCİ ALGISI BİLEŞENLERİNİN REKLAMA YÖNELİK TUTUM VE SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİTHE EFFECT OF AUDIENCE PERCEPTION COMPONENTS ON ATTITUDE TOWARD ADVERTISEMENT AND PURCHASE INTENTON. Uluslararası İktisadi ve İdari İncelemeler Dergisi:27, pages 105-122.
Crossref
A. Ben Oumlil & Joseph L. Balloun. (2019) Millennials’ attitude toward advertising: an international exploratory study. Young Consumers 21:1, pages 17-34.
Crossref
Fanny Fong Yee Chan. (2019) The perceived effectiveness of overt versus covert promotions. Journal of Product & Brand Management 29:3, pages 321-334.
Crossref
Boonchai Hongcharu. (2018) Effects of Message Variation and Communication Tools Choices on Consumer Response. Global Business Review 20:1, pages 42-56.
Crossref
Muhammad Talha Salam, Nazlida Muhamad & Vai Shiem Leong. (2021) Attitudes toward advertising in Brunei Darussalam. Journal of Business and Economic Analysis 01:01, pages 81-99.
Crossref
Françoise Simon. (2017) Relationship norms and media gratification in relational brand communication. Journal of Business Research 79, pages 12-22.
Crossref
Noah K. Tenai. (2016) The simple living of Leo Tolstoy and the slippery slope of consumerism in a context of poverty: A pastoral guide. HTS Teologiese Studies / Theological Studies 72:2.
Crossref
Fanny Fong Yee Chan, Ben Lowe & Dan Petrovici. (2016) Processing of product placements and brand persuasiveness. Marketing Intelligence & Planning 34:3.
Crossref
. 2015. The Concise Encyclopedia of Communication. The Concise Encyclopedia of Communication 1 42 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.