Citations (154)
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Tae-Im Han & Haesun Park-Poaps. (2024) Egoistic and altruistic claims in organic cotton apparel advertising. Journal of Global Fashion Marketing 15:2, pages 235-252.
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Fuyuan Shen, Guolan Yang, Jeff Conlin & Xiaohua Wang. (2024) Effects of green messages in advertisements: a meta-analysis. International Journal of Advertising 43:1, pages 36-52.
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Linxiang Lv & Minxue Huang. (2024) Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy. Journal of Advertising 53:1, pages 36-53.
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Iveta Malasevska, Andreas Hinterhuber, Erik Haugom, Gudbrand Lien & Per Kristian Alnes. (2023) Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience. Scandinavian Journal of Hospitality and Tourism 23:4, pages 300-324.
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Lorena Carrete, Pilar Arroyo & Amaranta Arroyo. (2023) Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility. Journal of Promotion Management 29:4, pages 427-460.
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Guanxiong Huang & Kang Li. (2023) Get Vaccinated for Loved Ones: Effects of Self-Other Appeal and Message Framing in Promoting HPV Vaccination among Heterosexual Young Men. Health Communication 38:2, pages 381-393.
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Claudia Cozzio, Michael Volgger & Ross Taplin. (2022) Point-of-consumption interventions to promote virtuous food choices of tourists with self-benefit or other-benefit appeals: a randomised field experiment. Journal of Sustainable Tourism 30:6, pages 1301-1319.
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Diego Gómez-Carmona, Francisco Muñoz-Leiva, Francisco Liébana-Cabanillas, Ana Nieto-Ruiz, Myriam Martínez-Fiestas & Cristina Campoy. (2021) The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study. Environmental Communication 15:6, pages 813-841.
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Hyun Seung Jin, Hyoje Jay Kim, Jaebeom Suh, Ben Sheehan & Robert Meeds. (2021) Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals. Journal of Advertising 50:4, pages 479-493.
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Emerson Wagner Mainardes, Cintia Araujo Espanhol & Poliano Bastos da Cruz. (2021) Green consumption: consumer behavior after an environmental tragedy. Journal of Environmental Planning and Management 64:7, pages 1156-1183.
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Heather Shoenberger, Eunjin (Anna) Kim & Yuan Sun. (2021) Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance. Journal of Advertising 50:3, pages 253-261.
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Marijn H. C. Meijers, Marret K. Noordewier, Peeter W. J. Verlegh, Winne Willems & Edith G. Smit. (2019) Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity. International Journal of Advertising 38:8, pages 1202-1223.
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Wen Zhao & Yoon-Joo Lee. (2019) The Moderating Effects of Status-Consumption Motive and Age in the Relationship between CSR Advertising Appeal Type and Purchase Intentions. Journal of Promotion Management 25:4, pages 520-540.
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Ronald A. Clark, Diana L. Haytko, Charles M. Hermans & Christina S. Simmers. (2019) Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States. Journal of International Consumer Marketing 31:3, pages 177-190.
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Yoon-Joo Lee & Eric Haley. (2019) Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market. International Journal of Advertising 38:1, pages 116-138.
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Emmanouela E. Manganari, Efthalia Dimara & Aristeidis Theotokis. (2016) Greening the lodging industry: Current status, trends and perspectives for green value. Current Issues in Tourism 19:3, pages 223-242.
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Suying Huang & Yushi Jiang. Fewer but better: Chinese consumers’ responses to luxury brands using green demarketing. Journal of Marketing Communications 0:0, pages 1-20.
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Hassan Rahnama Haratbar, Mehrzad Saeedikiya & Mohammad Hassan Seif. (2023) The psychology of green behavior: when growth mindset, peer influence and warm glow meet the individual self. Management of Environmental Quality: An International Journal 35:3, pages 485-505.
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Yanfeng Lin, Shenghong Ye, Guangrui Liu & Zhiheng Lin. (2024) Up or down? The effect of vertical display on consumers’ attitude toward recycled product advertisements. Journal of Retailing and Consumer Services 77, pages 103692.
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Feisi Yao. (2023) The power of coworkers: the incidental effect of workplace green behavior on green consumption. Current Psychology 43:7, pages 5921-5932.
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Stefania Testa, Ciro Troise, Silvano Cincotti & Mark Anthony Camilleri. (2023) The role of electronic waste management solutions and message framing in influencing consumer behaviours: Exploring the crowdfunding context. Business Strategy and the Environment 33:2, pages 917-929.
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Matthew Pittman, Tyler Milfeld & Kibum Youn. (2024) Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change. Journal of Advertising Research, pages 2024-001.
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Sinja Leonelli, Maximilian Muhn, Thomas Rauter & Gurpal Sran. (2024) How Do Consumers Use Firm Disclosure? Evidence from a Randomized Field Experiment. SSRN Electronic Journal.
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Mohammed B. Alyousef, Welf H. Weiger & Abdelmonim Shaltoni. (2023) Drivers of electric vehicle adoption: the moderating role of technological innovativeness. Management & Sustainability: An Arab Review.
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Denitsa Dineva, Jan Breitsohl, Holger Roschk & Masoumeh Hosseinpour. (2023) Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers. International Marketing Review 40:5, pages 1112-1133.
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Ali Tezer, Matthew Philp & Anshu Suri. (2023) The greenguard effect: When and why consumers react less negatively following green product failures. Journal of the Academy of Marketing Science.
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Selen Bakış & Hakan Kitapçı. (2023) Why do consumers purchase green clothing? Investigating symbolic meanings beyond social status and the role of consumer mindset. Journal of Fashion Marketing and Management: An International Journal 27:4, pages 710-738.
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Anna de Visser-Amundson, Mirella Kleijnen & Aylin Aydinli. (2023) From trash to cash: the effect of product construal and benefit appeals on consumer evaluations of rescued meals. International Journal of Contemporary Hospitality Management 35:12, pages 4365-4383.
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Minghui Shan, Zhenzhong Zhu, Chunlei Song & Haipeng (Allan) Chen. (2023) The effectiveness of advertising appeals: A culturally-derived power perspective. Journal of Retailing and Consumer Services 75, pages 103522.
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Guanfei Zhang, Jin Li, Min Tan & Yiping Zhong. (2023) The Influence of Green Product Type, Message Framing, and Anticipated Pride on Green Consumption Behavior: An Event-Related Potential (ERP) Study. Brain Sciences 13:10, pages 1427.
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Jin Zhang, Yidi Huang, Junming Zhu & Lijun Zhao. (2023) A meta-analysis on the effectiveness of food-waste reducing nudges. Food Policy 120, pages 102480.
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Chao Bi, Shujuan Jin, Shizhuo Li & Ya'nan Li. (2023) Can green advertising increase consumers' purchase intention of electric vehicles? An experimental study from China. Journal of Cleaner Production 419, pages 138260.
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Yoo-Won Min & Kyu-Hye Lee. (2023) The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages. Journal of the Korean Society of Clothing and Textiles 47:4, pages 760-777.
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Alei Fan, Hhye Won Shin, Jieyu (Jade) Shi & Laurie Wu. (2022) Young People Share, But Do So Differently: An Empirical Comparison of Peer-to-Peer Accommodation Consumption Between Millennials and Generation Z. Cornell Hospitality Quarterly 64:3, pages 322-337.
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Todd Green, John Peloza, Antonia Mantonakis & Jingzhi Shang. (2022) It Leaves a Bad Taste in Your Mouth: How Corporate Social Irresponsibility Impacts Consumption Experiences. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 40:2, pages 126-139.
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Miyuri Shirai. (2023) The Role of Anthropomorphism in Consumer Evaluations of Sustainable Products: A Research Note. Journal of Sustainable Marketing, pages 1-10.
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Chyi Jaw, Kuei-Ju Chi & Guan-Jia Li. (2022) Is kindness invaluable? The impact of benefit and cost on prosocial behavior intentions. Asia Pacific Journal of Marketing and Logistics 35:5, pages 1245-1261.
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Jin Zhang, Shibin Sheng & Xiaobing Xu. (2022) How perceived life control shapes sustainable consumption: The role of outcome efficacy. Psychology & Marketing 40:4, pages 735-749.
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Nurit Nobel. (2022) Interplay between benefit appeal and valence framing in reducing smoking behavior: Evidence from a field experience. Journal of Behavioral Decision Making 36:2.
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Yanping Gong, Chunyan Chen, Yuxuan Tan & Danni Tang. (2023) How active social network site use affects green consumption: A moderated mediation model. Frontiers in Psychology 14.
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Aylin Cakanlar, Hristina Nikolova & Gergana Y. Nenkov. (2022) I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior. Journal of Marketing Research 60:1, pages 110-129.
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Tamara Vlastelica, Milica Kostić-Stanković, Tamara Rajić, Jelena Krstić & Tijana Obradović. (2023) Determinants of Young Adult Consumers’ Environmentally and Socially Responsible Apparel Consumption. Sustainability 15:2, pages 1057.
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