Journal of Advertising, Volume 43, Issue 2 (2014)

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Journal of Advertising, Volume 43, Issue 2 (2014)

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Articles

Article
The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising
Jörg Matthes & Anke Wonneberger
Pages: 115-127
Published online: 24 Apr 2014
AbstractforThe Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising | Full Text | References | PDF (255.5 KB)
  • 7675 Views
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Article
Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption
Todd Green & John Peloza
Pages: 128-141
Published online: 24 Apr 2014
AbstractforFinding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption | Full Text | References | PDF (542.7 KB)
  • 8029 Views
  • 154 CrossRef citations
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Article
Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time
Merel Walraven, Tammo H. A. Bijmolt & Ruud H. Koning
Pages: 142-154
Published online: 24 Apr 2014
AbstractforDynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time | Full Text | References | PDF (169.8 KB)
  • 2663 Views
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Article
Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement
Kineta Hung
Pages: 155-166
Published online: 24 Apr 2014
AbstractforWhy Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement | Full Text | References | PDF (137 KB)
  • 9439 Views
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Article
If You Blog, Will They Follow? Using Online Media to Set the Agenda for Consumer Concerns on “Greenwashed” Environmental Claims
Angeline Gautami Fernando, L. Suganthi & Bharadhwaj Sivakumaran
Pages: 167-180
Published online: 24 Apr 2014
AbstractforIf You Blog, Will They Follow? Using Online Media to Set the Agenda for Consumer Concerns on “Greenwashed” Environmental Claims | Full Text | References | PDF (583.2 KB)
  • 4921 Views
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Article
Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
Seung-A Annie Jin & Joe Phua
Pages: 181-195
Published online: 24 Apr 2014
AbstractforFollowing Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities | Full Text | References | PDF (547.3 KB)
  • 25194 Views
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Article
Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising
Ivana Bušljeta Banks & Patrick De Pelsmacker
Pages: 196-209
Published online: 24 Apr 2014
AbstractforInvolvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising | Full Text | References | PDF (118.5 KB)
  • 1061 Views
  • 17 CrossRef citations
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