Citations (68)
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Xuan Zhou, Chen Lou & Xun (Irene) Huang. (2024) Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness. Journal of Advertising 53:2, pages 183-199.
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Jun Yan, Jingjing Pan, Zhen Li & Yaping Chang. (2024) Promoting eco-friendly advertising on social media: the fit between appeals and tie strength. International Journal of Advertising 43:1, pages 202-230.
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Tianjiao Wang & Rachelle Pavelko. (2023) Engaging Audience on Social Media: The Persuasive Impact of Fit Between Humor and Regulatory Focus in Health Messages. Health Communication 0:0, pages 1-12.
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Brittney C. Bauer & Clark D. Johnson. (2023) “I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing. Journal of Advertising 52:2, pages 300-309.
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Lenna V. Shulga, James A. Busser, Billy Bai & Hyelin (Lina) Kim. (2023) Branding Co-Creation with Consumer-Generated Advertising: Effect on Creators and Observers. Journal of Advertising 52:1, pages 5-23.
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Shinichiro Terasaki, Hiroaki Ishii & Yuriko Isoda. (2022) Influence of Consumer Affinity toward Foreign Countries on Consumers’ Regulatory Focuses. Journal of International Consumer Marketing 34:3, pages 346-356.
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Damion Waymer, Michaella Walton Gilliland & Joshua B. Barbour. (2022) Examining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements. International Journal of Advertising 41:2, pages 258-283.
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Arpita Agnihotri & Saurabh Bhattacharya. (2021) Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India. Journal of International Consumer Marketing 33:3, pages 280-302.
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Shiyun Tian & Jo-Yun Li. (2021) The Role of Guilt, Shame, and Social Distance in Bystander-Focused Prevention of Campus Sexual Violence. Journal of Current Issues & Research in Advertising 42:2, pages 138-155.
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Sun-Young Park. (2021) The Moderating Role of Descriptive Norms on Construal-Level Fit: An Examination in the Context of “Less Plastic” Campaigns. Environmental Communication 15:2, pages 235-249.
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Heather M. Gray, Rhiannon C. Wiley, Pat M. Williams & Howard J. Shaffer. (2021) A Scoping Review of “Responsible Drinking” Interventions. Health Communication 36:2, pages 236-256.
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Faizan Ali, Seden Dogan, Muslim Amin, Kashif Hussain & Kisang Ryu. (2021) Brand anthropomorphism, love and defense: does attitude towards social distancing matter?. The Service Industries Journal 41:1-2, pages 58-83.
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Naa Amponsah Dodoo & Linwan Wu. (2021) Regulatory focus and choice: The impact of control perceptions on advertising effectiveness. Journal of Marketing Communications 27:1, pages 69-92.
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Linwan Wu, Sun-Young Park & Ilyoung Ju. (2021) Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness. Journal of Current Issues & Research in Advertising 42:1, pages 62-82.
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Ruoxu Wang, Yan Huang & George Anghelcev. (2020) Exploring the Effects of Compliance/Non-Compliance Message Framing, Desirability of End States, and Brand Zealotry on Consumers’ Responses to Wearables Advertising. Journal of Promotion Management 26:7, pages 964-985.
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Naa Amponsah Dodoo & Cynthia Morton Padovano. (2020) Personality-Based Engagement: An Examination of Personality and Message Factors on Consumer Responses to Social Media Advertisements. Journal of Promotion Management 26:4, pages 481-503.
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Sun-Young Park, Hyunsang Son, Jaejin Lee & Eun Go. (2020) Moderating Effects of Social Norms and Alcohol Consumption on Message Framing in Responsible Drinking Campaigns: Value from Deviance Regulation Theory. Health Communication 35:7, pages 793-803.
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Linwan Wu & Naa Amponsah Dodoo. (2020) Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus. Journal of Advertising 49:3, pages 234-249.
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Sidharth Muralidharan & Eunjin (Anna) Kim. (2019) ‘I owe my life to the kind individual who called the helpline’: exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States. International Journal of Advertising 38:5, pages 704-730.
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Younghwa Lee, Sukki Yoon, Seungwoo Chun, Chanmo Park & Kacy Kim. (2019) How liberals and conservatives respond to feasibility and desirability appeals in anti-tobacco campaigns. Asian Journal of Communication 29:1, pages 55-72.
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Ioannis G. Theodorakis & Grigorios Painesis. (2018) The Impact of Psychological Distance and Construal Level on Consumers' Responses to Taboos in Advertising. Journal of Advertising 47:2, pages 161-181.
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Hye Jin Yoon & Carrie La Ferle. (2018) Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism. Journal of Advertising 47:2, pages 146-160.
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Tae Hyun Baek & Sukki Yoon. (2017) Guilt and Shame: Environmental Message Framing Effects. Journal of Advertising 46:3, pages 440-453.
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Seunghun Shin & Zheng Xiang. Effect of online review comment recency on information processing: interaction between overall and recently posted individual ratings. Journal of Hospitality Marketing & Management 0:0, pages 1-24.
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Rory Mulcahy, David Fleischman, Peter English, Emma Florence, Retha Scheepers & Malin Sofia Roennberg. Promoting sport organisations inclusivity initiatives: tailored message frames and audience selection to drive change and attitude towards team. Sport Management Review 0:0, pages 1-23.
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Miju Choi & Youngjoon Choi. (2022) Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance. Journal of Vacation Marketing 29:4, pages 617-635.
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Renee Barnes, Rory Mulcahy & Aimee Riedel. (2023) Push notifications and news snacking: The impact of mobile news alert framing on reader engagement. New Media & Society.
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Tae Hyun Baek & Minseong Kim. (2023) Ai robo-advisor anthropomorphism: The impact of anthropomorphic appeals and regulatory focus on investment behaviors. Journal of Business Research 164, pages 114039.
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EunHa (Lena) Jeong, Jinhyun Jun & Jewoo Kim. (2023) You are what you speak: Influence of future time reference (FTR) in healthy menu promotion. International Journal of Hospitality Management 113, pages 103524.
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Swagato Chatterjee. (2023) Effect of construal level on the drivers of online-review-helpfulness. Electronic Commerce Research.
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Tsai Chen, Ya-Hui Hsu & Hsiang-Ming Lee. (2023) Appeals of Chinese medicinal cuisine promotion. Food Quality and Preference 107, pages 104855.
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Zhangxiang Zhu, Xiaoqian Zhang, Jing Wang & Sixuan Chen. (2022) Research on the influence of online photograph reviews on tourists' travel intentions: rational and irrational perspectives. Asia Pacific Journal of Marketing and Logistics 35:1, pages 17-34.
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Xingyi Zhang & EunHa (Lena) Jeong. (2023) Are co-created green initiatives more appealing than firm-created green initiatives? Investigating the effects of co-created green appeals on restaurant promotion. International Journal of Hospitality Management 108, pages 103361.
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Xiaoxia Xu & Yufang Jin. (2022) Examining the effects of conflicting reviews on customers' purchase intentions from a product attributes perspective. Journal of Consumer Behaviour 21:6, pages 1351-1364.
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Danny Tengti Kao, Annie Pei‐I Yu & Chao‐Feng Lee. (2022) Impact of Message Construal, Temporal Distance, and Construal Level on Potential Philanthropic Supporters' Intentions to Donate. Japanese Psychological Research.
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Ha Kyung Lee, Namhee Yoon & Dooyoung Choi. (2022) The effect of touch simulation in virtual reality shopping. Fashion and Textiles 9:1.
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Houda Sassi-Chamsi, Agnès Helme-Guizon & Jessica Gerard. (2022) Renforcer l’efficacité des messages persuasifs en santé sur Facebook : effets du ton et de la distance sociale sur l’intention d’arrêter de fumer. Décisions Marketing N° 107:3, pages 31-52.
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Ramakrishna Salagrama, Anna S. Mattila, Sanjeev Prashar & Sai Vijay Tata. (2022) Matching explanations with regulatory focus. Marketing Intelligence & Planning 40:8, pages 958-972.
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Li Wang, Xiangdong Shen, Lei Yan & Pengfei Li. (2022) The interaction effects of congruence type, assessment perspective and social distance on visit intention. International Journal of Contemporary Hospitality Management 34:10, pages 3743-3763.
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Sharon Parsons. (2022) A critique of virtual court for intimate partner abuse victims in child welfare cases: Another layer of disadvantage for female victims?. Family Court Review 60:3, pages 375-390.
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Carola Hillenbrand, Anastasiya Saraeva, Kevin Money & Chris Brooks. (2021) Saving for a Rainy Day… or a Trip to the Bahamas? How the Framing of Investment Communication Impacts Retail Investors. British Journal of Management 33:2, pages 1087-1109.
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Zuraidah Sulaiman, Hanis Syuhada Ahmad Sugiran, Nornajihah Nadia Hasbullah, Adaviah Mas’od, Suhairul Hashim & David Andrew Bradley. (2022) Public Awareness of Consumer Products Containing Radioactive Materials: Empirical Evidence from Malaysia. International Journal of Environmental Research and Public Health 19:4, pages 2326.
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Natascha Loebnitz, Clarisse Kienou‐Traore, Yanfeng Zhou, Phillip Frank & Klaus G. Grunert. (2020) The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China. Psychology & Marketing 37:12, pages 1797-1811.
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Katherine M. Ingram, Dorothy L. Espelage, Gabriel J. Merrin, Alberto Valido, Jennifer Heinhorst & Mary Joyce. (2019) Evaluation of a virtual reality enhanced bullying prevention curriculum pilot trial. Journal of Adolescence 71:1, pages 72-83.
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