Journal of Advertising, Volume 44, Issue 4 (2015)

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Journal of Advertising, Volume 44, Issue 4 (2015)

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Editorial

Editorial
From the Editor
Shintaro Okazaki
Pages: 297-299
Published online: 09 Oct 2015
First Page PreviewforFrom the Editor | Full Text | References | PDF (38.8 KB)
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Original Articles

Article
Brand Stereotyping and Image Transfer in Concurrent Sponsorships
François A. Carrillat, Paul J. Solomon & Alain d'Astous
Pages: 300-314
Published online: 21 Sep 2015
AbstractforBrand Stereotyping and Image Transfer in Concurrent Sponsorships | Full Text | References | PDF (321.1 KB) | Supplemental
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Article
Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Ad Evaluation
James M. Leonhardt, Jesse R. Catlin & Dante M. Pirouz
Pages: 315-325
Published online: 05 Jun 2015
AbstractforIs Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Ad Evaluation | Full Text | References | PDF (251.2 KB) | Supplemental
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Article
Impact of Death-Related Television Programming on Advertising Evaluation
Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau & Jungsil Choi
Pages: 326-337
Published online: 11 Sep 2015
AbstractforImpact of Death-Related Television Programming on Advertising Evaluation | Full Text | References | PDF (244.5 KB) | Supplemental
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Article
The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective
Sun-Young Park & Cynthia R. Morton
Pages: 338-348
Published online: 04 Feb 2015
AbstractforThe Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective | Full Text | References | PDF (152 KB) | Supplemental
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Article
Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing
Rajat Roy & Piyush Sharma
Pages: 349-359
Published online: 20 Mar 2015
AbstractforScarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing | Full Text | References | PDF (112 KB)
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Article
Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads
Jisu Huh, Yoshikazu Suzuki-Lambrecht, Jennifer Lueck & Michelle Gross
Pages: 360-374
Published online: 04 Feb 2015
AbstractforPresentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads | Full Text | References | PDF (143 KB) | Supplemental
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Article
The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising
Aparna Sundar, Frank R. Kardes & Scott A. Wright
Pages: 375-387
Published online: 26 May 2015
AbstractforThe Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising | Full Text | References | PDF (197.5 KB)
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Article
Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications
Kathrynn R. Pounders, Seungae Lee & Mike Mackert
Pages: 388-402
Published online: 19 Aug 2015
AbstractforMatching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications | Full Text | References | PDF (576.7 KB)
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Article
In Advertising We Trust: Religiosity's Influence on Marketplace and Relational Trust
Elizabeth A. Minton
Pages: 403-414
Published online: 30 Apr 2015
AbstractforIn Advertising We Trust: Religiosity's Influence on Marketplace and Relational Trust | Full Text | References | PDF (256.5 KB) | Supplemental
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Literature Review Corner

Article
Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising
Susanne Schmidt (Assistant Professor) & Martin Eisend (Professor)
Pages: 415-428
Published online: 25 Mar 2015
AbstractforAdvertising Repetition: A Meta-Analysis on Effective Frequency in Advertising | Full Text | References | PDF (161.1 KB) | Supplemental
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Invited Article Series: Learning from the Past, Looking to the Future

Article
The Journal of Advertising and the Development of Advertising Theory: Reflections and Directions for Future Research
Russell N. Laczniak
Pages: 429-433
Published online: 13 Jul 2015
AbstractforThe Journal of Advertising and the Development of Advertising Theory: Reflections and Directions for Future Research | Full Text | References | PDF (93 KB)
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