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Journal of Advertising Volume 44, 2015 - Issue 2: Effective Health Messages in Advertising
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Original Articles

The Social Status of Health Message Endorsers Influences the Health Intentions of the Powerless

Joshua D. NewtonDeakin University, Burwood, Victoria, AustraliaCorrespondence[email protected]
,
Jimmy WongSIM University (UniSIM), Singapore
&
Fiona J. NewtonMonash University, Frankston, Victoria, Australia
Pages 151-160 | Published online: 05 May 2015

Citations (11)

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Read on this site (3)

Mariko Morimoto. (2020) OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility. Health Marketing Quarterly 37:2, pages 108-123.
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George Pettinico & Kathleen Debevec. (2020) The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors. Health Marketing Quarterly 37:1, pages 58-72.
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Jeremy Kees, Christopher Berry, Scot Burton & Kim Sheehan. (2017) An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk. Journal of Advertising 46:1, pages 141-155.
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Articles from other publishers (8)

Wan Yang, Lu Zhang, Wei Wei, Michelle Yoo & Bobbie Rathjens. (2023) Do we love celebrity endorsers? The joint impacts of consumers' need for status, celebrity’s star power and image congruence on celebrity endorsement effectiveness. Journal of Hospitality and Tourism Insights.
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Michaela Soellner & Joerg Koenigstorfer. (2022) Motive perception pathways to the release of personal information to healthcare organizations. BMC Medical Informatics and Decision Making 22:1.
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Jue Wang. (2022) Consumer Sense of Power:消費者の勢力感. Japan Marketing Journal 41:3, pages 57-64.
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Laure Jacquemier-Paquin, Sophie Jeanpert & Sophie Claye-Puaux. (2021) Renforcer l’attractivité d’un métier en tension : impact d’une campagne d’affichage sur l’image, l’attitude et l’intention envers le métier de conducteur routier. @GRH N° 41:4, pages 13-43.
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Hao He, Jingtao Fu, Xi Li & Rui Guo. (2019) The interplay between endorser social status and normative appeals on the endorsement effectiveness of pro-environmental behaviors. PLOS ONE 14:1, pages e0210699.
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Fiona J. Newton, Joshua D. Newton & Jimmy Wong. (2017) This is your stomach speaking: Anthropomorphized health messages reduce portion size preferences among the powerless. Journal of Business Research 75, pages 229-239.
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Candice-Brooke Woods, Erica L. James, Stacey Baxter, Elizabeth King, Kerrin Palazzi & Christopher Oldmeadow. 2017. Teaching Medicine and Medical Ethics Using Popular Culture. Teaching Medicine and Medical Ethics Using Popular Culture 71 98 .
Joshua D. Newton, Jimmy Wong & Fiona Joy Newton. (2016) Listerine – for the bridesmaid who’s never a bride. European Journal of Marketing 50:7/8, pages 1137-1158.
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