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Journal of Advertising Volume 44, 2015 - Issue 4
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Original Articles

Impact of Death-Related Television Programming on Advertising Evaluation

Priyamvadha RanganState University of New York at Brockport, Brockport, New York, USACorrespondence[email protected]
,
Surendra N. SinghUniversity of Kansas, Lawrence, Kansas, USA
,
Mark J. LandauUniversity of Kansas, Lawrence, Kansas, USA
&
Jungsil ChoiCleveland State University, Cleveland, Ohio, USA
Pages 326-337 | Published online: 11 Sep 2015

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Read on this site (6)

Kirsten A. Passyn, David LeBaron & Robert J. Riggle. (2022) When Politics Disgust: Emotional versus Rational Processing of Attack Ads. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-34.
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Elizabeth A. Minton, Heejung Park & Nathalie Spielmann. (2022) Death primes in advertisements: how international advertisers can ensure their message is effective. International Journal of Advertising 41:6, pages 1143-1177.
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Jane Caulfield, Michelle Day & Barbara J. Phillips. (2021) Death in advertising: the last taboo?. International Journal of Advertising 40:7, pages 1073-1095.
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Chunsik Lee, Junga Kim & Joon Soo Lim. (2021) Spillover Effects of Brand Safety Violations in Social Media. Journal of Current Issues & Research in Advertising 42:4, pages 354-371.
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Eun Sook Kwon, Greg Nyilasy, Karen Whitehill King & Leonard N. Reid. (2021) Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes. Journal of Advertising 50:3, pages 330-347.
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Linwan Wu. (2019) Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience. Journal of Marketing Communications 25:6, pages 586-606.
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Articles from other publishers (8)

Friederike Gobrecht & André Marchand. (2022) The finitude of life—How mortality salience affects consumer behavior: A review. Journal of Consumer Behaviour 22:1, pages 199-216.
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Fernando R. Jiménez, Edward Ramirez & Art Diaz. (2020) Caught in the crossfire: reactions to persistent mortality salience. European Journal of Marketing 55:3, pages 700-725.
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Tae Hyun Baek & Sukki Yoon. (2020) Death imagery in antipoaching advertising. Psychology & Marketing 37:12, pages 1684-1695.
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Priyamvadha Rangan & James Cordeiro. (2019) Managing in the Age of Anxiety. IEEE Engineering Management Review 47:4, pages 49-54.
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Benjamin Boeuf. (2019) The impact of mortality anxiety on attitude toward product innovation. Journal of Business Research 104, pages 44-60.
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Isaac F. Young, Daniel Sullivan & Roman Palitsky. 2019. Handbook of Terror Management Theory. Handbook of Terror Management Theory 535 558 .
Marieke L. Fransen, Jolien Arendsen & Enny Das. 2019. Handbook of Terror Management Theory. Handbook of Terror Management Theory 485 512 .
Seon Min Lee, Nathan A. Heflick, Joon Woo Park, Heeyoung Kim, Jieun Koo & Seungwoo Chun. (2017) When sex doesn’t sell to men: mortality salience, disgust and the appeal of products and advertisements featuring sexualized women. Motivation and Emotion 41:4, pages 478-491.
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