Citations (56)
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Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano & Leila Elgaaied-Gambier. (2024) From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework. International Journal of Advertising 43:1, pages 53-96.
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Shelly Rathee & Tyler Milfeld. (2024) Sustainability advertising: literature review and framework for future research. International Journal of Advertising 43:1, pages 7-35.
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Lorena Carrete, Pilar Arroyo & Amaranta Arroyo. (2023) Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility. Journal of Promotion Management 29:4, pages 427-460.
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Patrick Hartmann, Aitor Marcos, Juana Castro & Vanessa Apaolaza. (2023) Perspectives: Advertising and climate change – Part of the problem or part of the solution?. International Journal of Advertising 42:2, pages 430-457.
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Jinhee Lee & Eric Haley. (2022) Green consumer segmentation: consumer motivations for purchasing pro-environmental products. International Journal of Advertising 41:8, pages 1477-1501.
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Esra Topcuoglu, Hyelin (Lina) Kim, Sungeun (Jake) Kim & Seontaik Kim. (2022) Green message strategies and green brand image in a hotel context. Journal of Hospitality Marketing & Management 31:3, pages 311-325.
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Andreas Hesse & Sofie Rünz. (2022) ‘Fly Responsibly’: a case study on consumer perceptions of a green demarketing campaign. Journal of Marketing Communications 28:3, pages 232-252.
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Jameson L. Hayes, Steven Holiday & Haseon Park. (2022) Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda. International Journal of Advertising 41:2, pages 210-232.
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Matthew Pittman, Glenna L. Read & Jie Chen. (2021) Changing Attitudes on Social Media: Effects of Fear and Information in Green Advertising on Non-Green Consumers. Journal of Current Issues & Research in Advertising 42:2, pages 175-196.
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Bryan Usrey, Dayananda Palihawadana, Charalampos Saridakis & Aristeidis Theotokis. (2020) How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising. Journal of Advertising 49:2, pages 125-140.
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Jeremy Kees & J. Craig Andrews. (2019) Research Issues and Needs at the Intersection of Advertising and Public Policy. Journal of Advertising 48:1, pages 126-135.
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Jörg Matthes. (2019) Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework. Journal of Advertising 48:1, pages 91-101.
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Shina Kim, Eunju Ko & Sang Jin Kim. (2018) Fashion brand green demarketing: Effects on customer attitudes and behavior intentions. Journal of Global Fashion Marketing 9:4, pages 364-378.
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Suying Huang & Yushi Jiang. Fewer but better: Chinese consumers’ responses to luxury brands using green demarketing. Journal of Marketing Communications 0:0, pages 1-20.
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Hye Jin Yoon, Yoon-Joo Lee & Shuoya Sun. Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media. International Journal of Advertising 0:0, pages 1-26.
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Articles from other publishers (41)
Shaniel Bernard, Imran Rahman & Alecia Douglas. (2023) Sustainability Communication in Hotels: The Role of Cognitive Linguistics. Journal of Hospitality & Tourism Research 48:4, pages 741-756.
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Eun Yeon Kang, Lucy Atkinson & Yoon Hi Sung. (2023) Flattery will get you somewhere, sometimes? The effect of flattery and hotel segments on a hotel guests' green behavior. Journal of Consumer Behaviour 23:2, pages 423-439.
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Jihye Park & H. Rao Unnava. (2024) A double-edged sword: the effect of brand self-regulatory messages on brand attitude in the U.S.. Journal of Brand Management.
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Eiman Negm. (2024) Investigating universities’ social-marketing initiatives that impact students’ pro-environmental behaviors. Management & Sustainability: An Arab Review.
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Hoa Pham, Huu Phuc Dang & Bang Nguyen-Viet. (2023) How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility. Journal of Fashion Marketing and Management: An International Journal 27:5, pages 851-869.
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Chao‐Hung Wang & Wei‐Jr Juo. (2023) Sustainable environmental performance: The mediating role of green reputation in the choice of green marketing or green demarketing. Corporate Social Responsibility and Environmental Management.
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Jeevan Lawrence & Nandakumar Mekoth. (2023) Demarketing for sustainability: A review and future research agenda. International Journal of Consumer Studies 47:6, pages 2157-2180.
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Chutima Ruanguttamanun. (2023) How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? A cross‐cultural study. Global Business and Organizational Excellence 43:1, pages 35-52.
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Ingo Balderjahn & Stefan Hoffmann. (2023) The Effectiveness of Consume-less Appeals in Social Marketing. Journal of Macromarketing.
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Shruti Koley & Brandon Reich. (2023) Bought but never used: How and when unused utility reduces subsequent spending. Psychology & Marketing 40:10, pages 1953-1964.
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Olavo Pinto & Beatriz Casais. (2023) Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review. International Review on Public and Nonprofit Marketing 20:3, pages 605-634.
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Muhammad Zafar Yaqub, Rana Muhammad Shahid Yaqub, Tahira Riaz & Hani Abdulrehman Alamri. (2023) Prolificacy of Green Consumption Orientation and Environmental Knowledge to Slash Plastic Bag Consumption: The Moderating Role of Consumer Attitudes and the Demarketing Efforts. Sustainability 15:13, pages 10136.
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Fatma ŞİŞLİ & Nazlım URALTAŞ. (2023) Reklamlarda Demarketing (Pazarlamama) Stratejisi Kullanımının Tüketicinin Reklama Tutumuna YansımasıThe Reflection of Use of Demarketing Strategy in Advertisements on The Attitude of Consumer. Türkiye İletişim Araştırmaları Dergisi:42, pages 169-193.
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Laura Niessen, Nancy M. P. Bocken & Marc Dijk. (2023) Sufficiency as trend or tradition?—Uncovering business pathways to sufficiency through historical advertisements. Frontiers in Sustainability 4.
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Brandon J. Reich & Sean M. Laurent. (2022) You ought to know: Why consumers think companies can foresee bad (but not good) side effects. Psychology & Marketing 40:3, pages 610-623.
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Ingo Balderjahn & Dennis Appenfeller. (2023) A Social Marketing Approach to Voluntary Simplicity: Communicating to Consume Less. Sustainability 15:3, pages 2302.
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Xiaolong Shao, EunHa (Lena) Jeong, Xingyi Zhang & SooCheong (Shawn) Jang. (2023) Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages. Journal of Hospitality & Tourism Research, pages 109634802211470.
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Xushan Sheng, Xiaoling Zhang & Xinyue Zhou. (2023) Show me the impact: Communicating “behavioral impact message” to promote pro-environmental consumer behavior. Sustainable Production and Consumption 35, pages 709-723.
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Lina Xu & Michael R. Hyman. (2022) Mitigation versus adaptation: climate-change-related appeals and pondering the future. Journal of Social Marketing 12:4, pages 587-606.
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Catherine A. Armstrong Soule & Tejvir Singh Sekhon. (2022) Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption. Journal of Macromarketing 42:2, pages 308-325.
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Yi Grace Ji, Weiting Tao & Hyejoon Rim. (2021) Theoretical Insights of CSR Research in Communication from 1980 to 2018: A Bibliometric Network Analysis. Journal of Business Ethics 177:2, pages 327-349.
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Maike Gossen & Maren Ingrid Kropfeld. (2022) “Choose nature. Buy less.” Exploring sufficiency-oriented marketing and consumption practices in the outdoor industry. Sustainable Production and Consumption 30, pages 720-736.
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Abhisek Kuanr, Duraipandian Israel, Debasis Pradhan & Himadri Roy Chaudhuri. (2020)
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Xingyi Zhang, Xiaolong Shao, EunHa (Lena) Jeong & SooCheong (Shawn) Jang. (2021) The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation. International Journal of Hospitality Management 97, pages 103007.
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Hyun Min Kong, Alexander Witmaier & Eunju Ko. (2021) Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands. Journal of Business Research 131, pages 640-651.
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Neha Dhruv Agarwal & V.V. Ravi Kumar. (2020) Three decades of green advertising – a review of literature and bibliometric analysis. Benchmarking: An International Journal 28:6, pages 1934-1958.
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Kulwinder Kaur, Vikas Kumar, Amanjot Singh Syan & Yadvinder Parmar. (2021) Role of green advertisement authenticity in determining customers' pro‐environmental behavior. Business and Society Review 126:2, pages 135-154.
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Mohammed Z. Salem, Myriam Ertz & Emine Sarigӧllü. (2021) Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine. Renewable and Sustainable Energy Reviews 143, pages 110956.
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Vivian Frick, Maike Gossen, Tilman Santarius & Sonja Geiger. (2021) When your shop says #lessismore. Online communication interventions for clothing sufficiency. Journal of Environmental Psychology 75, pages 101595.
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Bruno Dyck & Rajesh V. Manchanda. (2021) Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind. AMS Review 11:1-2, pages 115-132.
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Jelena Krstić, Milica Kostić-Stanković & Jelena Cvijović. (2021) Green advertising and its impact on environmentally friendly consumption choices: A review. Industrija 49:1, pages 93-110.
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Victoria Vilasanti da Luz, Danielle Mantovani & Marcelo Vinhal Nepomuceno. (2020) Matching green messages with brand positioning to improve brand evaluation. Journal of Business Research 119, pages 25-40.
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Katerina Makri, Bodo B. Schlegelmilch, Robert Mai & Katharina Dinhof. (2020) What we know about anticonsumption: An attempt to nail jelly to the wall. Psychology & Marketing 37:2, pages 177-215.
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Abhisek Kuanr, Debasis Pradhan & Himadri Roy Chaudhuri. (2019) I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model. Psychology & Marketing 37:2, pages 260-277.
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Tejvir S. Sekhon & Catherine A. Armstrong Soule. (2019) Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers. Psychology & Marketing 37:2, pages 278-290.
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Maike Gossen, Florence Ziesemer & Ulf Schrader. (2019) Why and How Commercial Marketing Should Promote Sufficient Consumption: A Systematic Literature Review. Journal of Macromarketing 39:3, pages 252-269.
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Tser-Yieth Chen & Chi-Jui Huang. (2019) Dual Pathways of Value Endorsement in Green Marketing. Sustainability 11:8, pages 2419.
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Ainsworth A. Bailey, Aditya S. Mishra & Mojisola F. Tiamiyu. (2018) Application of GREEN scale to understanding US consumer response to green marketing communications. Psychology & Marketing 35:11, pages 863-875.
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